---
title: "Trend — puzzle - Flapen"
canonical_url: "https://flapen.com/research/de/spielzeug/puzzle/trend"
last_updated: "2026-07-21T10:10:31.943Z"
locale: en
meta:
  description: "puzzle shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "puzzle shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — puzzle - Flapen"
---

# **puzzle**

**Worth a look**

Shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 92Growth 3Conversion 20Competition 96Returns 96Price range 70Avg price 58Brand share 66Review moat 77Quality gap 33

**Competition**

**Incredible****17%**

top-5 click share — an open shelf

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Market size**

**Great****€1.8M**

€1.8M/yr · 8.9M searches

**Review moat**

**Great****451.45**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****€5.93–€35.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****€12.90**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-44.2%**

90-day search growth — must beat 0% to launch