---
title: "Search terms — puppenhaus - Flapen"
canonical_url: "https://flapen.com/research/de/spielzeug/puppenhaus/search-terms"
last_updated: "2026-07-21T07:12:52.199Z"
locale: en
meta:
  description: "puppenhaus shows a $2.2M/yr market, but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "puppenhaus shows a $2.2M/yr market, but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — puppenhaus - Flapen"
---

# **puppenhaus**

**Worth a look**

Shows a $2.2M/yr market, but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Market size 95Growth 17Conversion 10Competition 93Returns 95Price range 80Avg price 95Brand share 9Review moat 40Quality gap 22

**Market size**

**Incredible****€2.2M**

€2.2M/yr · 7.9M searches

**Returns**

**Incredible****1.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****€34.92**

avg listing price — sweet spot $15–$100

**Competition**

**Great****22%**

top-5 click share — an open shelf

**Price range**

**Great****€8.09–€112.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,512.4**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-16.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand