---
title: "pokemon — €5.3M/yr Amazon Germany Niche, Score 61/100 - Flapen"
canonical_url: "https://flapen.com/research/de/spielzeug/pokemon"
last_updated: "2026-07-20T20:01:18.397Z"
locale: en
meta:
description: "pokemon clears our launch bar: a $5.3M/yr market growing +5.4% this quarter with returns at 0.5%. Data updated Jul 2026."
"og:description": "pokemon clears our launch bar: a $5.3M/yr market growing +5.4% this quarter with returns at 0.5%. Data updated Jul 2026."
"og:title": "pokemon — €5.3M/yr Amazon Germany Niche, Score 61/100 - Flapen"
---
# **pokemon**
**Launch it**
A $5.3M/yr market growing +5.4% this quarter with returns at 0.5% — clears our launch bar.
Market size 98Growth 32Conversion 11Competition 83Returns 97Price range 77Avg price 95Brand share 10Review moat 81Quality gap 48
**Market size**
**Incredible****€5.3M**
€5.3M/yr · 20.2M searches
**Returns**
**Incredible****0.5%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****€29.85**
avg listing price — sweet spot $15–$100
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Review moat**
**Great****378.22**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****€9.37–€119.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+5.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, pokemon is a €5.3M/yr Amazon Germany market (20.2M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jun. Verdict: Launch it — 61/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **250K–300K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **€7.5M–€9.0M**
- units × avg price
- **Launch success**
- **92%**
- 33 of 36 new (360d)
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#231**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **20%**
- **Out of stock**
- **9.2%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **176 days**
## **Competition**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**10 **▼falling
**Sellers**
**261**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 73%
**Open market**
**3%**
- Pokémon85% - HeartGlobal5% - HEART FOR CARDS3% - BB-Toy-Trades3% - SLEEVEE1% - VIPPKM1% - Open — no brand owns it (4 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.4% search growth over the last 90 days.
600K400KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/de/spielzeug/pokemon/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€159K6%€319K9%€478K12%€638K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 49 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pokémon-Sammelkartenspiel: Boosterbundle Mega-Entwicklung Erhabene Helden (6 Boosterpacks)**Pokémon**€26.24**4.2★1,008 rev](https://www.amazon.de/dp/B0G4RQLHVN) [2**Pokémon-Sammelkartenspiel: Top-Trainer-Box Mega-Entwicklung Wachsendes Chaos (1 Vollbild-Promokarte 9 Boosterpacks & Premium-Zubehör)**Pokémon**€44.96**4.7★484 rev](https://www.amazon.de/dp/B0GSWW3VTB) [3**Pokémon-Sammelkartenspiel: Illustrations-Kollektion Erste Partner: Serie 1 (3 Promokarten 2 Boosterpacks und 1 Stickerbogen)**Pokémon**€16.77**4.6★589 rev](https://www.amazon.de/dp/B0GGJB4QDW) [4**Pokémon-Sammelkartenspiel: Boosterbundle Karmesin & Purpur Prismatische Entwicklungen (6 Boosterpacks)**Pokémon**€32.28**4.4★818 rev](https://www.amazon.de/dp/B0DTQ5XQ62) [5**Pokémon-Sammelkartenspiel: Top-Trainer-Box Mega-Entwicklung Erhabene Helden (1 Vollbild-Promokarte 9 Boosterpacks & Premium-Zubehör)**Pokémon**€46.80**4.7★908 rev](https://www.amazon.de/dp/B0G3YDFTH7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pokémon (Sammelkartenspiel) PKM Premium EX Box**Pokémon**€38.28**25 rev3w ago](https://www.amazon.de/dp/B0H29VV2HJ) [**Pokémon (Sammelkartenspiel) PKM Erste-Partner-Kollektion #2**Pokémon**€15.59**249 rev1mo ago](https://www.amazon.de/dp/B0H1HWP1KT) [**Pokémon-Sammelkartenspiel: Top-Trainer-Box Karmesin & Purpur Maskerade im Zwielicht (1 Vollbild-Promokarte mit Türkisgrüne-Maske-Ogerpon 9 Boosterpacks & Premium-Zubehör)**Pokémon**€45.33**346 rev1mo ago](https://www.amazon.de/dp/B0CYNYTXS7) [**Pokémon Tin Box Mega Pixi ex #129 Deutsch Pokémon TCG Box mit 4 Boostern & Promokarte**Pokémon**€21.30**113 rev1mo ago](https://www.amazon.de/dp/B0GVN4RCJY) [**Pokémon-Sammelkartenspiel: Top-Trainer-Box Mega-Entwicklung Wachsendes Chaos (1 Vollbild-Promokarte 9 Boosterpacks & Premium-Zubehör)**Pokémon**€44.96**484 rev2mo ago](https://www.amazon.de/dp/B0GSWW3VTB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TWO SOON Boy T-Shirt Pokémon**TWO SOON**€11.56**0.0★**▲ 112%**](https://www.amazon.de/dp/B0FJYK1QS7) [**Pokémon (Sammelkartenspiel) PKM Premium EX Box**Pokémon**€38.28**3.8★**▲ 109%**](https://www.amazon.de/dp/B0H29VV2HJ) [**Pokémon Tin Box Mega Pixi ex #129 Deutsch Pokémon TCG Box mit 4 Boostern & Promokarte**Pokémon**€21.30**4.7★**▲ 108%**](https://www.amazon.de/dp/B0GVN4RCJY) [**Pokémon-Sammelkartenspiel: Kollektion Mega-Entwicklung Erhabene Helden: Mega-Impergator-ex (1 holografische Promokarte 1 überdimensionale Wackelbildkarte und 4 Boosterpacks)**Pokémon**€21.72**4.1★**▲ 108%**](https://www.amazon.de/dp/B0G7HZ1FWK) [**Pokémon (Sammelkartenspiel) PKM Erste-Partner-Kollektion #2**Pokémon**€15.59**4.6★**▲ 108%**](https://www.amazon.de/dp/B0H1HWP1KT)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sammlungsobjekte**32%
*“Nice Collection”*
**Qualität insgesamt**21%
*“Cooles Produkt”*
**Preis-Leistungs-Verhältnis**21%
*“Good price”*
**beworben Vs Tatsächliches Produkt**11%
*“As good as usual”*
**Geschenk Zweck**3%
*“Super coole Pikachu Promo”*
**Spaß/Unterhaltungserlebnis**3%
*“Mega Spiel”*
**Design insgesamt**2%
*“coolem Design”*
**Gesamtgröße**1%
*“Passt”*
**Benutzerfreundlichkeit**1%
*“Macht Spaß zu öffnen”*
**Stärke**1%
*“Solide”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**32%
*“Schade ums Geld”*
**beworben Vs Tatsächliches Produkt**11%
*“Nicht vollständig laut Beschreibung”*
**Qualität insgesamt**10%
*“Einfach Müll”*
**Defekt Material/Teile**10%
*“Produkt defekt”*
**Geschenk Zweck**7%
*“Echt schade, war als Geschenk gedacht”*
**Produktzustand**4%
*“War bereits geöffnet”*
**Gesamtgröße**2%
*“Umso größer waren die Augen als das Set ankam”*
**Benutzerfreundlichkeit**2%
*“schwer zu bekommen”*
**Haftung/Klebrigkeit**1%
*“Booster nicht fest verklebt”*
**Funktionalität insgesamt**1%
*“funktioniert nicht”*
### **Top return reasons **
**Defekt Material/Teile**20%
**Produktzustand**17%
**beworben Vs Tatsächliches Produkt**17%
**Geschenk Zweck**11%
**Preis-Leistungs-Verhältnis**8%
**Haftung/Klebrigkeit**4%
**Qualität insgesamt**4%
**Funktionalität insgesamt**4%
**Gesamtgröße**2%
**Gesamt anzeigen**2%
## **Common questions**
- **Is pokemon profitable to sell on Amazon Germany?**
- The niche generates €5.3M/yr across 49 tracked products. 33 of 36 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Launch it (61/100).
- **How competitive is the pokemon niche?**
- 10 brands and 261 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in pokemon?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, beworben Vs Tatsächliches Produkt, Qualität insgesamt. The return rate is 0.5%.
- **When does demand for pokemon peak?**
- Demand peaks in Jun; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the pokemon niche?**
- Listings span €9.37–€119.15; the average listing price is €29.85 (sweet spot $15–$100). The average incumbent carries 378 reviews — the moat a new listing must climb.
## **Related niches in Spielzeug**
- 69 [**luftmatratze mit netzboden**](https://flapen.com/research/de/spielzeug/luftmatratze-mit-netzboden)€28K/yr>1,000%**Worth a look**- 69 [**pokemon sammelalbum**](https://flapen.com/research/de/spielzeug/pokemon-sammelalbum)€1.3M/yr+11.6%**Launch it**- 70 [**butter squishy**](https://flapen.com/research/de/spielzeug/butter-squishy)€186K/yr>1,000%**Worth a look**- 70 [**wasserpistole elektrisch**](https://flapen.com/research/de/spielzeug/wasserpistole-elektrisch)€32K/yr+575.2%**Worth a look**- 70 [**volleyballnetz pool**](https://flapen.com/research/de/spielzeug/volleyballnetz-pool)€103K/yr>1,000%**Worth a look**- 71 [**leitergolf**](https://flapen.com/research/de/spielzeug/leitergolf)€174K/yr+199.7%**Worth a look**[**All Spielzeug niches **](https://flapen.com/research/de/spielzeug)