---
title: "Pokemon Figuren — €277K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/spielzeug/pokemon-figuren"
last_updated: "2026-08-10T10:03:23.945Z"
locale: en
meta:
description: "Niche score 50/100 · €277K/yr market · 1.4M searches/yr · €23.55 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · €277K/yr market · 1.4M searches/yr · €23.55 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pokemon Figuren — €277K/yr Amazon DE Niche (2026) - Flapen"
---
# **pokemon figuren**
**Worth a look**
Shows low returns (1.0%), but weak search conversion (0.9%) keeps it on the watch list.
Market size 50Growth 18Conversion 11Competition 86Returns 95Price range 16Avg price 95Brand share 25Review moat 70Quality gap 53
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€23.55**
avg listing price — sweet spot $15–$100
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Review moat**
**Good****718.77**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****€277K**
€277K/yr · 1.4M searches
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-14.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****€7.20–€544.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, pokemon figuren is a €277K/yr Amazon Germany market (1.4M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pokemon figuren market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **€353K–€471K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#439**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **60%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**17 **▲rising
**Sellers**
**313**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**29%**
Top 20: 63%
**Open market**
**9%**
- Pokémon68% - Jazwares15% - AnnuzoQ4% - Funko2% - Ravensburger2% - Squish-a-longs1% - Open — no brand owns it (11 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.
150K100KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/de/spielzeug/pokemon-figuren/trend)
## **Top pokemon figuren search terms**
- **pokemon figuren**563K/yr-13.2%0.8% conv. - **pokemon spielzeug**301K/yr-6.9%0.5% conv. - **pokemon battle figuren**122K/yr-36.5%1.0% conv. - **pokemon figur**100K/yr-15.7%0.9% conv. - **pokemon figuren set**58K/yr-28.2%1.4% conv. - **pokémon figuren**36K/yr-4.0%0.5% conv. - **pokemon figuren klein**25K/yr+11.4%1.4% conv. - **pokemon spielfiguren**20K/yr-4.4%1.2% conv. - **pokemon select**16K/yr-13.0%0.2% conv. - **pokemon mini figuren**12K/yr+11.4%1.3% conv. [**All search terms **](https://flapen.com/research/de/spielzeug/pokemon-figuren/search-terms)
## **Top pokemon figuren products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€8K6%€17K9%€25K12%€33K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pokemon Figuren Set 8 Pack 5-11 cm Figur Garchomp Pikachu Eevee Lucario Riolu Munchlax Glaceon & Leafeon - Neue 2023 - Offiziell Spielzeug**Jazwares**€28.05**4.4★911 rev](https://www.amazon.de/dp/B09NT95337) [2**Pokémon PKW3459 - Battle Figure Pack - Glurak & Pikachu beweglicher Glurak mit Pikachu**Pokémon**€16.07**4.4★302 rev](https://www.amazon.de/dp/B0D8QF5LLD) [3**Pokémon PKW2941 - Battle Feature Figuren 2-Pack - Set Mewtu & Mew offizielle detaillierte Figuren 11 5 & 5 cm**Pokémon**€14.39**4.6★658 rev](https://www.amazon.de/dp/B0BCZL6W4M) [4**Pokemon Spiel Figure; Pikachu Bulbasaur Charmander Squirtle 5cm Figur**Pokémon**€18.93**4.6★298 rev](https://www.amazon.de/dp/B0CJ353X1G) [5**Pokémon PKW3614 - Battle Figure Multipack - 6er Pack mit Pikachu Pottrott Milza Sheinux Evoli & Machollo offizielle Figuren je 5 cm**Pokémon**€18.51**4.6★179 rev](https://www.amazon.de/dp/B0CTTVW2TL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pokémon Battle Figure PKW4532 Quilava - Official Pokemon Toy for Children 4+ Years**Pokémon**€9.46**8 rev3mo ago](https://www.amazon.de/dp/B0GT96S9TP) [**Oirigaga Adventskalender Mini-Figuren Set 24 Stück Zufällige Cartoon Anime Kleine Spielzeugfiguren für Kinder Weihnachts & Geburtstagsgeschenk mit Täglichen Überraschungen für Jungen und Mädchen**Oirigaga**€8.53**1 rev7mo ago](https://www.amazon.de/dp/B0G2BL5XDT) [**Pokémon PKW4523-15cm Select Figure - Mega-Glurak Y offizielle bewegliche Figur**Pokémon**€22.78**38 rev7mo ago](https://www.amazon.de/dp/B0G1Z9Q1VJ) [**24 Stück Kuchen Dekoration Tortendeko Figuren Muffin Figure Deko Cupcake Toppers Dekoration Adventskalender Box**AnnuzoQ**€7.65**2 rev8mo ago](https://www.amazon.de/dp/B0G258T4WC) [**Squish-a-longs SQAL0071 - Pokémon Center Spielset - Sammeln Tauschen Spielen**Squish-a-longs**€17.12**89 rev10mo ago](https://www.amazon.de/dp/B0FJ9ZSC5T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pokemon Jacke Für Jungen Pikachu Bomberjacke Mit Bouclé Applikation Jacken Für Jungen Aus Baumwolle Jacke Bomberjacke Mit Print Im Versity-Stil Schwarz 134**Pokémon**€27.10**4.5★**▲ 268%**](https://www.amazon.de/dp/B0FLDHVG8V) [**24 Stück Kuchen Dekoration Tortendeko Figuren Muffin Figure Deko Cupcake Toppers Dekoration Adventskalender Box**AnnuzoQ**€7.20**3.8★**▲ 265%**](https://www.amazon.de/dp/B0FJS2SX48) [**Squish-a-longs SQAL0071 - Pokémon Center Spielset - Sammeln Tauschen Spielen**Squish-a-longs**€17.12**4.7★**▲ 263%**](https://www.amazon.de/dp/B0FJ9ZSC5T) [**Pokémon Battle Figure PKW4532 Quilava - Official Pokemon Toy for Children 4+ Years**Pokémon**€9.46**5.0★**▲ 244%**](https://www.amazon.de/dp/B0GT96S9TP) [**Pokemon Schlafanzug Jungen | Pikachu Pyjama Kurz Blau 128**Pokémon**€11.95**4.7★**▲ 200%**](https://www.amazon.de/dp/B07RLP61T6)
**~~View all trending →~~**
## **What buyers say about pokemon figuren**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Spaß/Unterhaltungserlebnis**21%
*“Mega Fun mit Coolness Faktor bei Freunden”*
**Qualität insgesamt**17%
*“Super produkt”*
**Geschenk Zweck**15%
*“Coole Geschenkidee”*
**beworben Vs Tatsächliches Produkt**10%
*“Wie beschrieben, alles bestens absolute Kaufempfehlung”*
**Sammlungsobjekte**6%
*“Coole Sammlerfigur für echte Pokémon-Fans”*
**Preis-Leistungs-Verhältnis**6%
*“Preis/Leistung Super”*
**Design insgesamt**4%
*“Das Design ist detailreich”*
**Stärke**3%
*“robust”*
**Benutzerfreundlichkeit**2%
*“Leichte Handhabung”*
**Quizspiele**2%
*“Tolles Spiel mit Suchtpotential für Groß und Klein”*
### **What buyers complain about **
**Qualität insgesamt**13%
*“Schlechte Qualität”*
**Preis-Leistungs-Verhältnis**12%
*“Echt teuer”*
**Haltbarkeit**11%
*“Hält nicht lange”*
**Geruch**7%
*“Sie stinken so sehr, dass man selbst bei geschlossener Verpackung schon Krebs bekommt”*
**Produktzustand**5%
*“War gebraucht und dreckig bei Ankunft”*
**beworben Vs Tatsächliches Produkt**5%
*“Irreführend”*
**Stärke**5%
*“Diese müsste stabiler sein”*
**Griff**5%
*“Schweif hält nicht”*
**Gesamtgröße**5%
*“Fällt klein aus”*
**Gewicht schwer**3%
*“Beide Würfel haben auch ein deutlich unterschiedliches Gewicht”*
### **Top return reasons **
**Gesamtgröße**18%
**Defekt Material/Teile**17%
**Funktionalität insgesamt**11%
**Geschenk Zweck**9%
**Qualität insgesamt**7%
**Mechanismus probleme**5%
**Haltbarkeit**5%
**beworben Vs Tatsächliches Produkt**4%
**Produktzustand**3%
**Preis-Leistungs-Verhältnis**3%
## **Common questions**
- **Is pokemon figuren profitable to sell on Amazon Germany?**
- The niche generates €277K/yr across 73 tracked products. 4 of 16 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the pokemon figuren niche?**
- 17 brands and 313 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in pokemon figuren?**
- Top complaints mined from reviews: Qualität insgesamt, Preis-Leistungs-Verhältnis, Haltbarkeit. The return rate is 1.0%.
- **When does demand for pokemon figuren peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the pokemon figuren niche?**
- Listings span €7.20–€544.74; the average listing price is €23.55 (sweet spot $15–$100). The average incumbent carries 719 reviews — the moat a new listing must climb.
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