---
title: "Phönix — €21K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/spielzeug/phoenix"
last_updated: "2026-08-10T09:04:22.456Z"
locale: en
meta:
description: "Niche score 44/100 · €21K/yr market · 83K searches/yr · €22.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · €21K/yr market · 83K searches/yr · €22.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Phönix — €21K/yr Amazon DE Niche (2026) - Flapen"
---
# **phönix**
**Skip it**
A small market ($21K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 14Conversion 14Competition 52Returns 95Price range 77Avg price 95Brand share 68Review moat 69Quality gap 37
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€22.82**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€5.94–€116.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****757.8**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-22.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€21K**
€21K/yr · 83K searches
According to Flapen's Amazon Germany niche tracking, phönix is a €21K/yr Amazon Germany market (83K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 44/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **phönix market data**
- **Units sold / yr**
- **1K–2K**
- avg 100–250/product
- **Revenue / yr**
- **€29K–€34K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#3,087**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **—flat
**Sellers**
**212**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 100%
**Open market**
**31%**
- LEGO38% - LUUK LIFESTYLE7% - FULHOLPE7% - Schleich6% - Zynara5% - Shamoparty5%
## **Demand**
Weekly Amazon search volume, last 28 weeks — -22.6% search growth over the last 90 days.
3K2KJan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/de/spielzeug/phoenix/trend)
## **Top phönix search terms**
- **phoenix**27K/yr-18.5%0.1% conv. - **phönix**27K/yr-15.6%0.3% conv. - **phönix figur**7K/yr-2.9%1.2% conv. - **lego harry potter phönix**7K/yr-50.0%2.5% conv. - **lego phönix**5K/yr-32.4%3.8% conv. - **lego fawkes**3K/yr-40.4%3.4% conv. - **lego harry potter fawkes**3K/yr-54.3%8.6% conv. - **lego phönix harry potter**4K/yr-68.7%4.7% conv. [**All search terms **](https://flapen.com/research/de/spielzeug/phoenix/search-terms)
## **Top phönix products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€2K20%€4K30%€6K40%€9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LEGO Harry Potter Fawkes: Dumbledores Phönix-Spielzeug mit Sprechenden Hut Gryffindor Schwert & Baby Fawkes Geburtstagsgeschenk für Mädchen und Jungen ab 8 Jahren 76448**LEGO**€12.61**4.8★1,181 rev](https://www.amazon.de/dp/B0DWF14BMK) [2**LUUK LIFESTYLE Filigrane 50cm Halskette mit Adler| Phönix Anhänger und HAPPINESS Spruchkarte Edelstahl Geschenkidee für Verlobte und Freundin alltagstauglicher Damenschmuck Gold**LUUK LIFESTYLE**€24.14**4.4★506 rev](https://www.amazon.de/dp/B09C62J47W) [3**FULHOLPE Fire Phoenix Bausteine Set 938 Klemmbausteine Magical Feuerphönix Modellbausatz Magic World Tier Home Office Decor Geschenke für Jungen Erwachsene**FULHOLPE**€25.22**4.2★10 rev](https://www.amazon.de/dp/B0FN3GMP57) [4**Lego Harry Potter Fawkes Dumbledores Phönix 76394**LEGO**€116.07**4.7★1,832 rev](https://www.amazon.de/dp/B096C6KLWX) [5**Zynara Schlüsselanhänger Phönix Phoenix Glücksbringer Geschenk**Zynara**€5.94**5.0★2 rev](https://www.amazon.de/dp/B0FLDMK8DF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2D Mythischer Phönix Acryl-Schreibtischschmuck für Zuhause und Büro Legendäre Feuerphönix 2D-Acrylfigur Geburtstagsgeschenk**YINcrinx**€9.22**6 rev5mo ago](https://www.amazon.de/dp/B0GJZF68V8) [**Shamoparty Feuer Phoenix Dekoration Feuer Phoenix Statue 2D Acryl Desktop Dekoration kreative Geschenke Feiertagsgeschenke Kunst Dekoration Stücke schöne Stücke**Shamoparty**€9.22**1 rev7mo ago](https://www.amazon.de/dp/B0G6K28MYF) [**FULHOLPE Fire Phoenix Bausteine Set 938 Klemmbausteine Magical Feuerphönix Modellbausatz Magic World Tier Home Office Decor Geschenke für Jungen Erwachsene**FULHOLPE**€25.22**10 rev11mo ago](https://www.amazon.de/dp/B0FN3GMP57) [**Zynara Schlüsselanhänger Phönix Phoenix Glücksbringer Geschenk**Zynara**€5.94**2 rev11mo ago](https://www.amazon.de/dp/B0FLDMK8DF) [**LEGO 76448 Harry Potter Fawkes: Dumbledores Phönix**LEGO**€19.30**8 rev1y ago](https://www.amazon.de/dp/B0FCCVCSDV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2D Mythischer Phönix Acryl-Schreibtischschmuck für Zuhause und Büro Legendäre Feuerphönix 2D-Acrylfigur Geburtstagsgeschenk**YINcrinx**€9.22**2.6★**▲ 617%**](https://www.amazon.de/dp/B0GJZF68V8) [**Huuraa Unisex Socken Phönix Fabelwesen 37/41 White Baumwolle Tennissocken Geschenkidee**Huuraa**€15.99**0.0★**▲ 516%**](https://www.amazon.de/dp/B0F2H2S4CK) [**Shamoparty Feuer Phoenix Dekoration Feuer Phoenix Statue 2D Acryl Desktop Dekoration kreative Geschenke Feiertagsgeschenke Kunst Dekoration Stücke schöne Stücke**Shamoparty**€9.22**5.0★**▲ 492%**](https://www.amazon.de/dp/B0G6K28MYF) [**LUUK LIFESTYLE Filigrane 50cm Halskette mit Adler| Phönix Anhänger und HAPPINESS Spruchkarte Edelstahl Geschenkidee für Verlobte und Freundin alltagstauglicher Damenschmuck Gold**LUUK LIFESTYLE**€24.14**4.4★**▲ 348%**](https://www.amazon.de/dp/B09C62J47W) [**Phoenix Ausleitungskonzept Komplett-Set enthält alle 4 Mittel für die bewährte Kur**Pestalozzi Apotheke**€64.65**4.6★**▲ 203%**](https://www.amazon.de/dp/B07NQMPCRP)
**~~View all trending →~~**
## **What buyers say about phönix**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**18%
*“Top Qualität und super Anleitung”*
**Design insgesamt**16%
*“das Design Dobbys sehr gut.”*
**Spaß/Unterhaltungserlebnis**13%
*“Hübsches Spielzeug”*
**beworben Vs Tatsächliches Produkt**10%
*“Alles wie erwartet”*
**Geschenk Zweck**10%
*“Tollsten Geschenk”*
**Sammlungsobjekte**8%
*“passt super in meine Lego Sammlung”*
**Ketten/Schlüsselqualität**5%
*“Sehr schöner kleiner Anhänger”*
**Gesamtgröße**5%
*“Alles passt”*
**Komfort insgesamt**5%
*“Bequem”*
**Montage/Installation**4%
*“Sehr gut, macht den Kindern sehr viel Spaß beim zusammen bauen”*
### **What buyers complain about **
**Qualität insgesamt**40%
*“Schlechte Qualität, zum Spielen ungeeignet”*
**Gesamtgröße**40%
*“Riesengroß für wenig Geld”*
**Preis-Leistungs-Verhältnis**20%
*“Mir sind sie eigentlich zu teuer und unnütz”*
### **Top return reasons **
**Gesamtgröße**28%
**Defekt Material/Teile**19%
**Produktzustand**10%
**Geschenk Zweck**10%
**Qualität insgesamt**10%
**beworben Vs Tatsächliches Produkt**7%
**Funktionalität insgesamt**3%
**Haftung/Klebrigkeit**3%
**Kostbarer Edelstein**3%
**Dicke**3%
## **Common questions**
- **Is phönix profitable to sell on Amazon Germany?**
- The niche generates €21K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -22.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the phönix niche?**
- 17 brands and 212 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in phönix?**
- Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Preis-Leistungs-Verhältnis. The return rate is 1.0%.
- **What does it cost to enter the phönix niche?**
- Listings span €5.94–€116.07; the average listing price is €22.82 (sweet spot $15–$100). The average incumbent carries 758 reviews — the moat a new listing must climb.
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