---
title: "Ninjago Adventskalender 2023 — €53K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/spielzeug/ninjago-adventskalender-2023"
last_updated: "2026-08-10T09:09:23.793Z"
locale: en
meta:
description: "Niche score 35/100 · €53K/yr market · 442K searches/yr · €44.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · €53K/yr market · 442K searches/yr · €44.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ninjago Adventskalender 2023 — €53K/yr Amazon DE Niche (2026) - Flapen"
---
# **ninjago adventskalender 2023**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 41Conversion 3Competition 21Returns 96Price range 92Avg price 95Brand share 0Review moat 48Quality gap 24
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€44.07**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€11.66–€91.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,650.21**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+12.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****€53K**
€53K/yr · 442K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, ninjago adventskalender 2023 is a €53K/yr Amazon Germany market (442K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ninjago adventskalender 2023 market data**
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **€441K–€551K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#2,158**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **14%**
- **Out of stock**
- **16.7%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**236**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- LEGO96% - collect-it.de MY HOME OF CARDS + TOYS4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.5% search growth over the last 90 days.
20K15KPrime Day '24Spike '24Black Friday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 65.9×
[**Open Trend **](https://flapen.com/research/de/spielzeug/ninjago-adventskalender-2023/trend)
## **Top ninjago adventskalender 2023 search terms**
- **lego star wars adventskalender**91K/yr+20.3%0.5% conv. - **star wars adventskalender**34K/yr+54.7%0.3% conv. - **lego ninjago adventskalender**24K/yr+4.4%0.0% conv. - **ninjago adventskalender**29K/yr+20.2%0.0% conv. - **adventskalender lego star wars**15K/yr+173.0%1.7% conv. - **lego star wars weihnachten**6K/yr+15.3%0.0% conv. - **lego adventskalender star wars**9K/yr-2.8%1.1% conv. - **adventskalender star wars**38K/yr+58.6%1.1% conv. - **lego star wars adventskalender 2025**23K/yr-49.7%1.2% conv. - **adventskalender lego ninjago**9K/yr+15.1%0.0% conv. [**All search terms **](https://flapen.com/research/de/spielzeug/ninjago-adventskalender-2023/search-terms)
## **Top ninjago adventskalender 2023 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€5K20%€11K30%€16K40%€21K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LEGO Star Wars Adventskalender 2025 - Weihnachten Spielzeug mit 24 Überraschungen - 2 Minifiguren & 5 Droidenfiguren - Kinder Spielset - Geschenk für Jungen ab 6 Jahren & Star Wars Fans - 75418**LEGO**€20.56**4.6★4,697 rev](https://www.amazon.de/dp/B0DWDZ6ZX7) [2**LEGO Star Wars Adventskalender 2024 18 Mini-Modelle und 6 Charaktere zum Sammeln Vorweihnachtsgeschenk für Jungen & Mädchen ab 6 Jahren Bauspielzeug mit Minifiguren Geschenk zu Weihnachten 75395**LEGO**€44.96**4.7★1,794 rev](https://www.amazon.de/dp/B0CWH34HV7) [3**LEGO 75366 Star Wars Adventskalender 2023 Weihnachtskalender mit 24 Geschenken darunter 9 Figuren 10 Fahrzeug-Spielzeuge und 5 Mini-Modelle Advents-Geschenk zu Weihnachten für Kinder und Fans**LEGO**€38.56**4.7★2,157 rev](https://www.amazon.de/dp/B0BV79GQVC) [4**Lego 75418 Star Wars Adventskalender 2025 - Weihnachtskalender mit 24 Überraschungen & 263 Teilen**LEGO**€33.43**4.6★1,098 rev](https://www.amazon.de/dp/B0DRW5JT6L) [5**LEGO Star Wars 75146 - Adventskalender**LEGO**€76.20**4.6★770 rev](https://www.amazon.de/dp/B01CCT393G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lego 75418 Star Wars Adventskalender 2025 - Weihnachtskalender mit 24 Überraschungen & 263 Teilen**LEGO**€33.43**1,098 rev8mo ago](https://www.amazon.de/dp/B0DRW5JT6L) [**LEGO Star Wars Adventskalender 2025 - Weihnachten Spielzeug mit 24 Überraschungen - 2 Minifiguren & 5 Droidenfiguren - Kinder Spielset - Geschenk für Jungen ab 6 Jahren & Star Wars Fans - 75418**LEGO**€20.56**4,697 rev10mo ago](https://www.amazon.de/dp/B0DWDZ6ZX7) [**LEGO Star Wars Adventskalender 2024 18 Mini-Modelle und 6 Charaktere zum Sammeln Vorweihnachtsgeschenk für Jungen & Mädchen ab 6 Jahren Bauspielzeug mit Minifiguren Geschenk zu Weihnachten 75395**LEGO**€44.96**1,794 rev1y ago](https://www.amazon.de/dp/B0CWH34HV7) [**LEGO Star Wars 40658 Millennium Falcon Weihnachtsdiorama ab 8 Jahren**LEGO**€34.58**219 rev2y ago](https://www.amazon.de/dp/B0CJYD7TCX) [**LEGO 75366 Star Wars Adventskalender 2023 Weihnachtskalender mit 24 Geschenken darunter 9 Figuren 10 Fahrzeug-Spielzeuge und 5 Mini-Modelle Advents-Geschenk zu Weihnachten für Kinder und Fans**LEGO**€38.56**2,157 rev2y ago](https://www.amazon.de/dp/B0BV79GQVC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LEGO Ninjago Socken 3er Pack | Ninja Jungen Socken | Packung mit 3 Baumwollsocken für Jungen 27-30 cm**LEGO**€11.66**4.7★**▲ 1000%**](https://www.amazon.de/dp/B0CCF2VCFT) [**LEGO 76231 Super Heroes Guardians of The Galaxy Adventskalender**LEGO**€31.65**4.6★**▲ 199%**](https://www.amazon.de/dp/B09QFJNDQX) [**LEGO Star Wars 40658 Millennium Falcon Weihnachtsdiorama ab 8 Jahren**LEGO**€34.58**4.7★**▲ 181%**](https://www.amazon.de/dp/B0CJYD7TCX) [**LEGO 75307 Star Wars TM LEGO Star Wars Adventskalender**LEGO**€60.89**4.6★**▲ 169%**](https://www.amazon.de/dp/B08W9K2CTM) [**LEGO Star Wars Adventskalender 2024 18 Mini-Modelle und 6 Charaktere zum Sammeln Vorweihnachtsgeschenk für Jungen & Mädchen ab 6 Jahren Bauspielzeug mit Minifiguren Geschenk zu Weihnachten 75395**LEGO**€44.96**4.7★**▲ 109%**](https://www.amazon.de/dp/B0CWH34HV7)
**~~View all trending →~~**
## **What buyers say about ninjago adventskalender 2023**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschenk Zweck**45%
*“Das perfekte Geschenk für Kinder”*
**Qualität insgesamt**25%
*“Super Qualität”*
**Sammlungsobjekte**10%
*“Für Sammler gut geeignet”*
**beworben Vs Tatsächliches Produkt**10%
*“.hält was sie verspricht”*
**Spaß/Unterhaltungserlebnis**5%
*“Das tägliche Öffnen der Türchen macht richtig Spaß”*
**Effizienz**5%
*“Top produkt, funktioniert gut”*
### **What buyers complain about **
**Spaß/Unterhaltungserlebnis**50%
*“Teurer Spaß mit wenig Inhalt”*
**Qualität insgesamt**25%
*“Teurer Müll”*
**Montage/Installation**25%
*“So zum aufstellen, Unbrauchbar”*
### **Top return reasons **
**Form/Stil**100%
## **Common questions**
- **Is ninjago adventskalender 2023 profitable to sell on Amazon Germany?**
- The niche generates €53K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.5%. Flapen's verdict: Skip it (35/100).
- **How competitive is the ninjago adventskalender 2023 niche?**
- 2 brands and 236 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ninjago adventskalender 2023?**
- Top complaints mined from reviews: Spaß/Unterhaltungserlebnis, Qualität insgesamt, Montage/Installation. The return rate is 0.9%.
- **When does demand for ninjago adventskalender 2023 peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 65.9× the quietest.
- **What does it cost to enter the ninjago adventskalender 2023 niche?**
- Listings span €11.66–€91.26; the average listing price is €44.07 (sweet spot $15–$100). The average incumbent carries 1,650 reviews — the moat a new listing must climb.
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