---
title: "Naruto — €192K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/spielzeug/naruto"
last_updated: "2026-08-10T09:04:22.601Z"
locale: en
meta:
description: "Niche score 53/100 · €192K/yr market · 1.6M searches/yr · €20.46 avg price. Weak search conversion (0.6%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · €192K/yr market · 1.6M searches/yr · €20.46 avg price. Weak search conversion (0.6%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Naruto — €192K/yr Amazon DE Niche (2026) - Flapen"
---
# **naruto**
**Worth a look**
Shows low returns (0.8%), but weak search conversion (0.6%) keeps it on the watch list.
Market size 38Growth 11Conversion 7Competition 91Returns 96Price range 68Avg price 89Brand share 75Review moat 51Quality gap 40
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Avg price**
**Great****€20.46**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****€1.89–€126.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,479.92**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€192K**
€192K/yr · 1.6M searches
**Growth**
**Bad****-28.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, naruto is a €192K/yr Amazon Germany market (1.6M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **naruto market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **€256K–€307K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#1,045**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **47%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**35 **▼falling
**Sellers**
**277**
**Top-5 brand share**
**60%**
Top 20: 90%
**Top-5 click share**
**24%**
Top 20: 56%
**Open market**
**36%**
- Funko32% - comic studio10% - Moshtashio6% - BANDAI6% - Textilhandel Hering5% - ABYSTYLE4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.8% search growth over the last 90 days.
45K35KHoliday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/de/spielzeug/naruto/trend)
## **Top naruto search terms**
- **naruto**972K/yr-32.0%0.3% conv. - **naruto figuren**175K/yr-23.1%0.6% conv. - **naruto shippuden**101K/yr-30.4%0.0% conv. - **naruto funko pop**68K/yr-32.1%1.0% conv. - **narut**47K/yr-5.7%0.0% conv. - **funko pop naruto**64K/yr-31.2%1.0% conv. - **naruto merch**58K/yr-16.3%1.1% conv. - **naruto figur**31K/yr-6.9%0.4% conv. - **naruto deko**10K/yr-14.5%0.2% conv. - **naruto blind box**7K/yr+33.8%0.5% conv. [**All search terms **](https://flapen.com/research/de/spielzeug/naruto/search-terms)
## **Top naruto products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€4K4%€8K6%€12K8%€15K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Comic Studio | Naruto T-Shirt | Offizielles Artikel | Itachi Uchiha | Unisex | Schwarz | L**comic studio**€16.86**4.4★42 rev](https://www.amazon.de/dp/B0F491D9TC) [2**Funko Mystery Mini - Naruto - 1 of 12 to Collect - Styles Vary- Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Anime Fans und Display**Funko**€5.82**4.7★439 rev](https://www.amazon.de/dp/B0CLFLG9RW) [3**Textilhandel Hering Jacke - Familie Uchiha (Schwarz M)**Textilhandel Hering**€39.23**5.0★4 rev](https://www.amazon.de/dp/B08HL4DWLB) [4**Funko Pop! Animation: Naruto - Naruto Uzumaki Running - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Anime Fans - Modellfigur Für Sammler**Funko**€11.78**4.6★7,248 rev](https://www.amazon.de/dp/B07XB241MQ) [5**Funko Bitty POP! Town: Naruto Shippuden - Ichiraku Ramen - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler**Funko**€6.57**4.8★243 rev](https://www.amazon.de/dp/B0F44D6SHH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Funko POP! Animation: Naruto Classic - Gaara - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung**Funko**€12.82**50 rev6mo ago](https://www.amazon.de/dp/B08HH6GM83) [**Naruto Shippuden - Figurine Madara**ABYSTYLE**€33.97**11 rev7mo ago](https://www.amazon.de/dp/B0G1ZFD5CV) [**Funko Bitty POP! Town: Naruto Shippuden - Ichiraku Ramen - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler**Funko**€6.57**243 rev8mo ago](https://www.amazon.de/dp/B0F44D6SHH) [**Winning Moves Wer ist es? Naruto Edition - Wer ist es Spiel Naruto Brettspiel für Kinder - Fanartikel - Gesellschaftsspiele für Familien - 2 Spieler ab 8+ Jahren - Deutsch**Winning Moves**€15.45**36 rev11mo ago](https://www.amazon.de/dp/B0FMY2SGR6) [**Funko Naruto Sasuke Uchiha Vinyl Figur 1965 None Pop! Standard**Funko**€13.06**287 rev1y ago](https://www.amazon.de/dp/B0DJRZ1QNX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Textilhandel Hering Jacke - Familie Uchiha (Schwarz M)**Textilhandel Hering**€39.23**5.0★**▲ 366%**](https://www.amazon.de/dp/B08HL4DWLB) [**Comic Studio | Naruto T-Shirt | Offizielles Artikel | Itachi Uchiha | Unisex | Schwarz | L**comic studio**€16.86**4.4★**▲ 341%**](https://www.amazon.de/dp/B0F491D9TC) [**Moshtashio Kapuzenpullover für Herren Patchwork Hoodie mit Kontrastfarbe Langarm Basic Sweatshirt Pullover mit Kapuze(Schwarz 5XL)**Moshtashio**€31.64**4.1★**▲ 334%**](https://www.amazon.de/dp/B09532G7MM) [**Moshtashio Kapuzenpullover für Herren Patchwork Hoodie mit Kontrastfarbe Langarm Basic Sweatshirt Pullover mit Kapuze(Schwarz M)**Moshtashio**€31.64**4.1★**▲ 332%**](https://www.amazon.de/dp/B09532QPN9) [**Comic Studio | Naruto Shippuden T-Shirt | Offizielles Artikel | Naruto Uzumaki & Sasuke Uchiha | Unisex | Schwarz | S**comic studio**€16.48**4.4★**▲ 322%**](https://www.amazon.de/dp/B0F492R5GW)
**~~View all trending →~~**
## **What buyers say about naruto**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**20%
*“Super Qualität”*
**Geschenk Zweck**17%
*“Super Geschenk”*
**Spaß/Unterhaltungserlebnis**8%
*“so befriedigend macht.”*
**beworben Vs Tatsächliches Produkt**7%
*“Alles wie beschrieben”*
**Design insgesamt**6%
*“Cooles Design der Karten”*
**Gesamtgröße**4%
*“Mir gefällt besonders die kleine Größe, da ich Miniaturen liebe”*
**Weiches Gefühl**4%
*“Die ist wirklich flauschig”*
**Farbe**4%
*“schöner Blauton”*
**Geschmack insgesamt**4%
*“Sehr lecker”*
**Flaumigkeit**3%
*“Scbön flauschig”*
### **What buyers complain about **
**Gesamtgröße**13%
*“Fällt kleiner aus”*
**Preis-Leistungs-Verhältnis**13%
*“Wert nicht mehr als 30€”*
**beworben Vs Tatsächliches Produkt**10%
*“Anders auf Foto wie in echt”*
**Qualität insgesamt**7%
*“Leider konnte mich die Kartenqualität nicht vollständig überzeugen”*
**Benutzerfreundlichkeit**7%
*“sehr unpraktisch”*
**Produktzustand**7%
*“Sieht aus wie benutzt”*
**Farbe**7%
*“Ohne Farbe”*
**Geschenk Zweck**7%
*“Ein teures Plastikgeschenk”*
**Druckqualität**3%
*“Ist sehr mangelhaft vom Druck”*
**Haltbarkeit**2%
*“Aber leider löst sich der Faden am Rand nach ner zeit deswegen 1 Stern abzug”*
### **Top return reasons **
**Gesamtgröße**37%
**Defekt Material/Teile**16%
**Qualität insgesamt**7%
**beworben Vs Tatsächliches Produkt**6%
**Haftung/Klebrigkeit**5%
**Produktzustand**5%
**Geschenk Zweck**3%
**Materialqualität**2%
**Dünn**2%
**Haltbarkeit**2%
## **Common questions**
- **Is naruto profitable to sell on Amazon Germany?**
- The niche generates €192K/yr across 76 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the naruto niche?**
- 35 brands and 277 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in naruto?**
- Top complaints mined from reviews: Gesamtgröße, Preis-Leistungs-Verhältnis, beworben Vs Tatsächliches Produkt. The return rate is 0.8%.
- **When does demand for naruto peak?**
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the naruto niche?**
- Listings span €1.89–€126.51; the average listing price is €20.46 (sweet spot $15–$100). The average incumbent carries 1,480 reviews — the moat a new listing must climb.
## **Related niches in Spielzeug**
- 69 [**luftmatratze mit netzboden**](https://flapen.com/research/de/spielzeug/luftmatratze-mit-netzboden)€28K/yr>1,000%**Worth a look**- 69 [**luftmatratze mit netz**](https://flapen.com/research/de/spielzeug/luftmatratze-mit-netz)€151K/yr>1,000%**Worth a look**- 70 [**butter squishy**](https://flapen.com/research/de/spielzeug/butter-squishy)€186K/yr>1,000%**Worth a look**- 70 [**wasserpistole elektrisch**](https://flapen.com/research/de/spielzeug/wasserpistole-elektrisch)€32K/yr+575.2%**Worth a look**- 70 [**ferngesteuertes boot**](https://flapen.com/research/de/spielzeug/ferngesteuertes-boot)€477K/yr+151.8%**Worth a look**- 70 [**volleyballnetz pool**](https://flapen.com/research/de/spielzeug/volleyballnetz-pool)€103K/yr>1,000%**Worth a look**[**All Spielzeug niches **](https://flapen.com/research/de/spielzeug)