---
title: "Search terms — mtg playmat - Flapen"
canonical_url: "https://flapen.com/research/de/spielzeug/mtg-playmat/search-terms"
last_updated: "2026-08-10T14:03:01.898Z"
locale: en
meta:
  description: "Niche score 50/100 · €58K/yr market · 167K searches/yr · €17.19 avg price. A small market ($58K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · €58K/yr market · 167K searches/yr · €17.19 avg price. A small market ($58K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — mtg playmat - Flapen"
---

# **mtg playmat**

**Worth a look**

Shows low returns (0.5%), but a small market ($58K/yr) keeps it on the watch list.

Market size 14Growth 22Conversion 25Competition 86Returns 97Price range 54Avg price 80Brand share 54Review moat 94Quality gap 23

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****118.72**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Avg price**

**Great****€17.19**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****€6.10–€25.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-5.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****€58K**

€58K/yr · 167K searches

## Search terms