---
title: "Mtg Playmat — €58K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/spielzeug/mtg-playmat"
last_updated: "2026-08-10T06:49:25.691Z"
locale: en
meta:
description: "Niche score 50/100 · €58K/yr market · 167K searches/yr · €17.19 avg price. A small market ($58K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · €58K/yr market · 167K searches/yr · €17.19 avg price. A small market ($58K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mtg Playmat — €58K/yr Amazon DE Niche (2026) - Flapen"
---
# **mtg playmat**
**Worth a look**
Shows low returns (0.5%), but a small market ($58K/yr) keeps it on the watch list.
Market size 14Growth 22Conversion 25Competition 86Returns 97Price range 54Avg price 80Brand share 54Review moat 94Quality gap 23
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****118.72**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Avg price**
**Great****€17.19**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****€6.10–€25.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€58K**
€58K/yr · 167K searches
According to Flapen's Amazon Germany niche tracking, mtg playmat is a €58K/yr Amazon Germany market (167K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mtg playmat market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **€34K–€43K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#105**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **89%**
- **Out of stock**
- **7.9%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**14 **▼falling
**Sellers**
**73**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**29%**
Top 20: 69%
**Open market**
**21%**
- Ultimate Guard26% - MPLR BOARD GAME16% - MilkPlaymat15% - AIRCBC10% - ymyukop6% - MPLRC PLAYMAT6%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -5.3% search growth over the last 90 days.
5K3KPrime Day '25Spike '25Black Friday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/de/spielzeug/mtg-playmat/trend)
## **Top mtg playmat search terms**
- **mtg playmat**53K/yr-0.4%1.3% conv. - **mtg spielmatte**20K/yr-15.7%1.3% conv. - **playmat mtg**17K/yr-7.1%1.2% conv. - **magic playmat**11K/yr+1.8%1.3% conv. - **magic the gathering playmat**11K/yr+9.5%1.0% conv. - **magic spielmatte**12K/yr-19.1%1.2% conv. - **magic the gathering spielmatte**10K/yr+6.0%1.1% conv. - **mtg matte**7K/yr-19.8%1.6% conv. - **tcg playmat**7K/yr+14.2%0.4% conv. - **ultimate guard playmat**6K/yr-7.6%1.5% conv. [**All search terms **](https://flapen.com/research/de/spielzeug/mtg-playmat/search-terms)
## **Top mtg playmat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€2K6%€3K9%€5K12%€7K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MPLR BOARD GAME Brettspiel MTG Spielmatten+Kostenlose wasserdichte Bag Stitched Edges Smooth Rubber Surface MTG PlayMat with Zones(An original Black Lotus Playmat) (MTG (15))**MPLR BOARD GAME**€19.68**4.6★365 rev](https://www.amazon.de/dp/B0CCYCWXKR) [2**MTG Spielmatte mit Zonen 24 x 14 TCG Spielmatte mit Genähte Kanten und Glatte Gummioberfläche für Kartenspiele Anti-Rutsch Gaming SpielmatteKampfspielmatte mit Kostenlose Aufbewahrungstasche**AIRCBC**€14.74**4.8★45 rev](https://www.amazon.de/dp/B0DYJXX5Q7) [3**MTG Spielmatte Premium XXL Gaming Matte (60x35cm) - Hochauflösendes Fantasy Design - rutschfeste Gummimatte für TCG/CCG/MTG (No Zone mtg50-4)**MilkPlaymat**€19.27**4.4★37 rev](https://www.amazon.de/dp/B0FFGXH22P) [4**Ultimate Guard Spielmatte Monochrome Schwarz 61 x 35 cm**Ultimate Guard**€13.20**4.5★800 rev](https://www.amazon.de/dp/B00P9FJVAG) [5**MTG Spielmatte 24 x 14 MTG TCG Spielmatte mit genähten Kanten HD Druck Spielmatte für Kartenspiele Anti-Rutsch Gaming Spielmatte mit Aufbewahrungstasche Baum Kampfspielmatte**Nkddert**€14.94**4.5★112 rev](https://www.amazon.de/dp/B0D3YJWBKJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ultimate Guard Play-Mat Magic: The Gathering Secrets of Strixhaven - Cyclonic Rift**Ultimate Guard**€20.73**25 rev5mo ago](https://www.amazon.de/dp/B0GLSXRJB9) [**Ultimate Guard Play-Mat Artist Edition #3 Dominik Mayer**Ultimate Guard**€15.88**2 rev8mo ago](https://www.amazon.de/dp/B0FWQ1XSMZ) [**Ultimate Guard Play-Mat Magic: The Gathering Lorwyn Eclipsed - Dawnhand Eulogist**Ultimate Guard**€19.55**11 rev8mo ago](https://www.amazon.de/dp/B0G3WPCNC7) [**MTG Playmat 24x14 Inches Non-Slip Dragon Design Stitched Edges Smooth Surface Rubber Base TCG Game Mat Includes Storage Bags (The Ancient Great War)**ymyukop**€17.18**3 rev9mo ago](https://www.amazon.de/dp/B0FSXN1QFH) [**Custom Playmat 60 x 35CM rutschfeste mit Matte Tasche MTG Playmat kompatibel mit TCG YGO DTCG PTCG OPCG druckbarer Spielzone & optionale nähte Kante**MPLRC PLAYMAT**€15.46**64 rev11mo ago](https://www.amazon.de/dp/B0FKN1S1TM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ultimate Guard Play-Mat Magic: The Gathering Secrets of Strixhaven - Cyclonic Rift**Ultimate Guard**€20.73**4.9★**▲ 273%**](https://www.amazon.de/dp/B0GLSXRJB9) [**AIRCBC MTG Spielmatte 24 x 14 Glatte Gummioberfläche für Kartenspiele Anti-Rutsch Gaming Kampfspielmatte mit Kostenlose Aufbewahrungstasche**AIRCBC**€15.27**4.8★**▲ 198%**](https://www.amazon.de/dp/B0DYJYGZ87) [**Ultimate Guard Play-Mat Artist Edition #3 Dominik Mayer**Ultimate Guard**€15.88**5.0★**▲ 84%**](https://www.amazon.de/dp/B0FWQ1XSMZ) [**Ultimate Guard Play-Mat Magic: The Gathering Lorwyn Eclipsed - Dawnhand Eulogist**Ultimate Guard**€19.55**4.4★**▲ 74%**](https://www.amazon.de/dp/B0G3WPCNC7) [**MTG Spielmatte Premium XXL Gaming Matte (60x35cm) - Hochauflösendes Fantasy Design - rutschfeste Gummimatte für TCG/CCG/MTG (No Zone mtg50-4)**MilkPlaymat**€19.27**4.4★**▲ 72%**](https://www.amazon.de/dp/B0FFGXH22P)
**~~View all trending →~~**
## **What buyers say about mtg playmat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**35%
*“Super Qualität für kleines Geld”*
**Design insgesamt**8%
*“Gutes Design, selbst bei kleineren Fotos ist das Ergebnis gut bis sehr gut”*
**Weiches Gefühl**6%
*“Gut verarbeitet, weich und gute haptik”*
**Preis-Leistungs-Verhältnis**6%
*“Preisleistung passt”*
**Farbe**5%
*“die Farben kommen richtig gut zur Geltung”*
**Grafik/Druck**5%
*“Material und Druckqualität sind super”*
**Haltbarkeit**5%
*“Auch nach mehreren Spielabenden sieht sie noch aus wie neu”*
**Benutzerfreundlichkeit**4%
*“Super verwendbar auch für laptop”*
**beworben Vs Tatsächliches Produkt**4%
*“Erwartungen übertroffen”*
**Griff**2%
*“auf der Unterseite super rutschfest Dank Gummierung.”*
### **What buyers complain about **
**Qualität insgesamt**21%
*“Mindere Qualität”*
**Gesamtgröße**18%
*“Kleiner als gedacht”*
**Preis-Leistungs-Verhältnis**9%
*“Auch als offizielles Lizenzprodukt ein wenig teuer”*
**beworben Vs Tatsächliches Produkt**9%
*“Die Produktabbildungen sind diesbezüglich irreführend”*
**Geruch**8%
*“Einziger Nachteil, stinkt halt wie Sau,”*
**Nähen/Finish/Polieren**5%
*“Gelöste Naht”*
**Defekt Material/Teile**5%
*“Scheint ein Produktionsfehler zu sein”*
**Dicke**5%
*“Ich finde, dass die Matte recht dünn ist”*
**Farbe**3%
*“Farben komplett verblasst”*
**Druckqualität**3%
*“Extrem schlechter Print”*
### **Top return reasons **
**Druckqualität**24%
**beworben Vs Tatsächliches Produkt**12%
**Gesamtgröße**7%
**Materialqualität**7%
**Farbe**7%
**Design insgesamt**7%
**Qualität insgesamt**5%
**Geruch**5%
**Nähen/Finish/Polieren**5%
**Portabilität**3%
## **Common questions**
- **Is mtg playmat profitable to sell on Amazon Germany?**
- The niche generates €58K/yr across 54 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the mtg playmat niche?**
- 14 brands and 73 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in mtg playmat?**
- Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Preis-Leistungs-Verhältnis. The return rate is 0.5%.
- **When does demand for mtg playmat peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the mtg playmat niche?**
- Listings span €6.10–€25.31; the average listing price is €17.19 (sweet spot $15–$100). The average incumbent carries 119 reviews — the moat a new listing must climb.
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