---
title: "Mtg Avatar — €388K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/spielzeug/mtg-avatar"
last_updated: "2026-08-10T08:02:42.805Z"
locale: en
meta:
description: "Niche score 43/100 · €388K/yr market · 133K searches/yr · €77.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · €388K/yr market · 133K searches/yr · €77.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mtg Avatar — €388K/yr Amazon DE Niche (2026) - Flapen"
---
# **mtg avatar**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 55Growth 8Conversion 47Competition 39Returns 70Price range 24Avg price 83Brand share 0Review moat 89Quality gap 60
**Review moat**
**Great****223.46**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****€77.54**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****€388K**
€388K/yr · 133K searches
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Bad****€7.63–€356.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-33.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, mtg avatar is a €388K/yr Amazon Germany market (133K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mtg avatar market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **€310K–€388K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#381**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **54%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **22 months**
- **Avg seller age**
- **206 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **▼falling
**Sellers**
**76**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**0%**
- Magic: The Gathering100% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 45 weeks — -33.1% search growth over the last 90 days.
12K8KBlack Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/de/spielzeug/mtg-avatar/trend)
## **Top mtg avatar search terms**
- **magic the gathering avatar**38K/yr-33.7%3.3% conv. - **mtg avatar**33K/yr-23.9%2.6% conv. - **magic avatar**22K/yr-36.0%2.7% conv. - **avatar mtg**13K/yr-31.3%1.7% conv. - **avatar magic the gathering**14K/yr-41.7%4.6% conv. - **magic the gathering avatar the last airbender**5K/yr-25.7%0.0% conv. - **mtg avatar last airbender**8K/yr-96.3%0.0% conv. [**All search terms **](https://flapen.com/research/de/spielzeug/mtg-avatar/search-terms)
## **Top mtg avatar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€19K10%€39K15%€58K20%€78K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Magic: The Gathering | Avatar Der Herr der Elemente Einsteigerbox | Kartenspiel für 2 Personen ab 13 (Deutsche Version)**Magic: The Gathering**€26.67**4.8★75 rev](https://www.amazon.de/dp/B0FHM119K7) [2**Magic: The Gathering | Avatar Der Herr der Elemente Szenenbox The Black Sun Invasion (Englische Version)**Magic: The Gathering**€29.10**3.9★66 rev](https://www.amazon.de/dp/B0FHJK1PY5) [3**Magic: The Gathering | Avatar Der Herr der Elemente Play-Booster-Display | Sammelkartenspiel ab 13 (Englische Version)**Magic: The Gathering**€151.55**4.1★35 rev](https://www.amazon.de/dp/B0FHJHCNML) [4**Magic: The Gathering | Avatar: The Last Airbender Beginner Box | Kartenspiel für 2 Personen ab 13 (Englische Version)**Magic: The Gathering**€27.04**4.6★743 rev](https://www.amazon.de/dp/B0FHJGN2S6) [5**Magic: The Gathering | Avatar Der Herr der Elemente Bundle | Sammelkartenspiel ab 13 (Englische Version)**Magic: The Gathering**€60.97**4.7★542 rev](https://www.amazon.de/dp/B0FHJGC6N7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Magic: The Gathering | Avatar Der Herr der Elemente Einsteigerbox | Kartenspiel für 2 Personen ab 13 (Deutsche Version)**Magic: The Gathering**€26.67**75 rev11mo ago](https://www.amazon.de/dp/B0FHM119K7) [**Magic: The Gathering | Avatar Der Herr der Elemente Szenenbox The Black Sun Invasion (Englische Version)**Magic: The Gathering**€29.10**66 rev11mo ago](https://www.amazon.de/dp/B0FHJK1PY5) [**Magic: The Gathering | Avatar Der Herr der Elemente Play-Booster-Display | Sammelkartenspiel ab 13 (Englische Version)**Magic: The Gathering**€151.55**35 rev11mo ago](https://www.amazon.de/dp/B0FHJHCNML) [**Magic: The Gathering | Avatar: The Last Airbender Beginner Box | Kartenspiel für 2 Personen ab 13 (Englische Version)**Magic: The Gathering**€27.04**743 rev11mo ago](https://www.amazon.de/dp/B0FHJGN2S6) [**Magic: The Gathering | Avatar Der Herr der Elemente Bundle | Sammelkartenspiel ab 13 (Englische Version)**Magic: The Gathering**€60.97**542 rev11mo ago](https://www.amazon.de/dp/B0FHJGC6N7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Magic: The Gathering | Avatar Der Herr der Elemente Sammler-Booster-Display | Sammelkartenspiel ab 13 (Englische Version)**Magic: The Gathering**€356.43**3.5★**▲ 87%**](https://www.amazon.de/dp/B0FHJHP2DK) [**Magic: The Gathering | Avatar Der Herr der Elemente Szenenbox Tea Time at the Jasmine Dragon (Englische Version)**Magic: The Gathering**€35.03**4.2★**▲ 72%**](https://www.amazon.de/dp/B0FJN9CLLJ) [**Magic: The Gathering | Avatar Der Herr der Elemente Szenenbox The Black Sun Invasion (Englische Version)**Magic: The Gathering**€29.10**3.9★**▲ 67%**](https://www.amazon.de/dp/B0FHJK1PY5) [**Magic: The Gathering | Avatar: The Last Airbender Beginner Box | Kartenspiel für 2 Personen ab 13 (Englische Version)**Magic: The Gathering**€27.04**4.6★**▲ 65%**](https://www.amazon.de/dp/B0FHJGN2S6) [**Magic: The Gathering | Avatar Der Herr der Elemente Jumpstart-Booster | Kartenspiel für 2 Personen ab 13 (Englische Version)**Magic: The Gathering**€11.07**4.6★**▲ 46%**](https://www.amazon.de/dp/B0FHJJ15X7)
**~~View all trending →~~**
## **What buyers say about mtg avatar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sammlungsobjekte**28%
*“Dieses Bundle war das Highlight aller Avatar Produkte - Artworks sind Episch”*
**Eignung Anfänger**24%
*“Bestes Set für Anfänger”*
**Geschenk Zweck**13%
*“Ein Kombi wie ein Gottesgeschenk”*
**Spaß/Unterhaltungserlebnis**8%
*“Macht richtig viel Spaß”*
**Gesamtgröße**6%
*“passt”*
**Qualität insgesamt**5%
*“Top Qualität”*
**beworben Vs Tatsächliches Produkt**3%
*“Alles wie beschrieben”*
**Stärke**3%
*“Das Booster war gut”*
**Preis-Leistungs-Verhältnis**2%
*“Gute Preis/Leistung (für Anfänger!!)”*
**Benutzerfreundlichkeit**2%
*“Dadurch eignet sich das Set perfekt für Einsteiger”*
### **What buyers complain about **
**Produktzustand**20%
*“Höchstwahrscheinlich wertlose Retoure als Neuware verkauft”*
**Gesamt anzeigen**20%
*“Display völlig zerrissen geliefert”*
**Qualität insgesamt**20%
*“Keine gute Quali”*
**Preis-Leistungs-Verhältnis**10%
*“etwas teuer”*
**Spaß/Unterhaltungserlebnis**7%
*“kann ich mir aber vorstellen, dass ihr damit nicht so lange Spaß haben werdet.”*
### **Top return reasons **
**Produktzustand**18%
**Geschenk Zweck**18%
**beworben Vs Tatsächliches Produkt**12%
**Funktionalität insgesamt**12%
**Preis-Leistungs-Verhältnis**12%
**Defekt Material/Teile**12%
**Ethischer Handel/Fairer Handel**6%
**Gesamt anzeigen**6%
**Form/Stil**3%
**Gewicht leicht**3%
## **Common questions**
- **Is mtg avatar profitable to sell on Amazon Germany?**
- The niche generates €388K/yr across 13 tracked products. 11 of 13 products launched in the last 360 days are still selling. 90-day search growth is -33.1%. Flapen's verdict: Skip it (43/100).
- **How competitive is the mtg avatar niche?**
- 1 brands and 76 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in mtg avatar?**
- Top complaints mined from reviews: Produktzustand, Gesamt anzeigen, Qualität insgesamt. The return rate is 2.2%.
- **What does it cost to enter the mtg avatar niche?**
- Listings span €7.63–€356.43; the average listing price is €77.54 (sweet spot $15–$100). The average incumbent carries 223 reviews — the moat a new listing must climb.
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