---
title: "Mha — €16K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/spielzeug/mha"
last_updated: "2026-08-10T09:04:18.359Z"
locale: en
meta:
description: "Niche score 50/100 · €16K/yr market · 324K searches/yr · €16.64 avg price. A small market ($16K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · €16K/yr market · 324K searches/yr · €16.64 avg price. A small market ($16K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mha — €16K/yr Amazon DE Niche (2026) - Flapen"
---
# **mha**
**Worth a look**
Shows low returns (0.6%), but a small market ($16K/yr) keeps it on the watch list.
Market size 4Growth 52Conversion 4Competition 84Returns 97Price range 84Avg price 79Brand share 41Review moat 74Quality gap 30
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Price range**
**Great****€5.21–€78.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****€16.64**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****543.44**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+22.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****€16K**
€16K/yr · 324K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, mha is a €16K/yr Amazon Germany market (324K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mha market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **€25K–€33K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#850**
- **Page quality**
- **0%**
- **Prime**
- **49%**
- **Sponsored**
- **38%**
- **Out of stock**
- **8.8%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**18 **▼falling
**Sellers**
**180**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 65%
**Open market**
**16%**
- Funko36% - Xinchangda22% - Zhongkaihua9% - Tongyundacheng8% - Banpresto5% - zhedu4% - Open — no brand owns it (12 brands, 16%)
## **Demand**
Weekly Amazon search volume, last 30 weeks — +22.6% search growth over the last 90 days.
10K6KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/de/spielzeug/mha/trend)
## **Top mha search terms**
- **mha**53K/yr+25.0%0.0% conv. - **my hero academia figur**55K/yr+19.5%0.3% conv. - **bakugo**24K/yr+41.9%0.3% conv. - **my hero academia funko pop**29K/yr+17.7%0.6% conv. - **my hero academia merch**25K/yr+21.1%0.3% conv. - **mha figuren**20K/yr+33.2%0.2% conv. - **mha funko pop**13K/yr+68.1%0.3% conv. - **funko pop my hero academia**20K/yr-8.3%0.8% conv. - **bakugou figur**21K/yr+5.3%0.7% conv. - **my hero academia figuren**12K/yr+59.1%0.3% conv. [**All search terms **](https://flapen.com/research/de/spielzeug/mha/search-terms)
## **Top mha products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€4866%€9729%€1K12%€2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Xinchangda MHA Bakugou Katsuki Anime Figur Bakugou Katsuki Action Figur Statue PVC Anime Figur MHA Modell Sammlerstück Tischdekoration**Xinchangda**€11.31**4.6★75 rev](https://www.amazon.de/dp/B0G2BNY42P) [2**Funko Pop! Keychains: My Hero Academia (MHA) - Izuku Midoriya - Deku mit Gloves - Neuartiger Schlüsselanhänger - Vinyl-Minifigur Zum Sammeln - Strumpffüller - Geschenkidee - Offizielle Handelswaren**Funko**€9.84**4.7★242 rev](https://www.amazon.de/dp/B09MSLCSXW) [3**Tongyundacheng Bakugou Katsuki Figur Anime MHA Actionfigur 19 cm PVC-Statue & Sammlermodell Desktop-Dekoration Geschenke**Tongyundacheng**€15.56**5.0★2 rev](https://www.amazon.de/dp/B0GZZJWHPK) [4**Funko POP! Plus: My Hero Academia - Todoroki - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung**Funko**€14.29**4.7★209 rev](https://www.amazon.de/dp/B0DZXRZGG2) [5**Tongyundacheng MHA Anime-Figuren Midoriya Izuku Actionfigur hockende Position PVC-Statue Sammlermodell MHA-Dekorationen Desktop-Ornament 11 cm**Tongyundacheng**€11.26**4.2★10 rev](https://www.amazon.de/dp/B0FF9HGD89)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tongyundacheng Bakugou Katsuki Figur Anime MHA Actionfigur 19 cm PVC-Statue & Sammlermodell Desktop-Dekoration Geschenke**Tongyundacheng**€15.56**2 rev2mo ago](https://www.amazon.de/dp/B0GZZJWHPK) [**Xinchangda MHA Bakugou Katsuki Anime Figur Bakugou Katsuki Action Figur Statue PVC Anime Figur MHA Modell Sammlerstück Tischdekoration**Xinchangda**€11.31**75 rev8mo ago](https://www.amazon.de/dp/B0G2BNY42P) [**Zhongkaihua MHA Bakugou Katsuki Figur Bakugou Katsuki Actionfigur Sitzend Anime 7 5 cm PVC-Modell Schreibtischdekoration Ornament Geburtstagsgeschenk für Fans**Zhongkaihua**€21.92**44 rev8mo ago](https://www.amazon.de/dp/B0G1C1N8X3) [**Zhongkaihua MHA Midoriya Izuku Figure Midoriya Izuku Actionfigur 11 cm PVC Sammelfigur für Zuhause Büro Weihnachtsdekoration**Zhongkaihua**€14.19**10 rev8mo ago](https://www.amazon.de/dp/B0FYPZXDPS) [**MHA Anime Figur Katsuki Bakugo 10 cm (3 94 Zoll) Sammel-Action-Statue zur Ausstellung oder als Geschenk**Puruuige**€7.55**1 rev8mo ago](https://www.amazon.de/dp/B0FXVSYL87)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tongyundacheng Bakugou Katsuki Figur Anime MHA Actionfigur 19 cm PVC-Statue & Sammlermodell Desktop-Dekoration Geschenke**Tongyundacheng**€15.56**5.0★**▲ 201%**](https://www.amazon.de/dp/B0GZZJWHPK) [**MHA Anime Figur Katsuki Bakugo 10 cm (3 94 Zoll) Sammel-Action-Statue zur Ausstellung oder als Geschenk**Puruuige**€7.55**4.0★**▲ 200%**](https://www.amazon.de/dp/B0FXVSYL87) [**Tongyundacheng MHA Anime-Figuren Midoriya Izuku Actionfigur hockende Position PVC-Statue Sammlermodell MHA-Dekorationen Desktop-Ornament 11 cm**Tongyundacheng**€11.26**4.2★**▲ 189%**](https://www.amazon.de/dp/B0FF9HGD89) [**Funko Pop! Animation: MHA - Izuku Midoriya - Deku - (Black Whip) - My Hero Academia - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Anime Fans**Funko**€11.03**4.8★**▲ 108%**](https://www.amazon.de/dp/B0BNJYK3Z1) [**Zhongkaihua MHA Midoriya Izuku Figure Midoriya Izuku Actionfigur 11 cm PVC Sammelfigur für Zuhause Büro Weihnachtsdekoration**Zhongkaihua**€14.19**4.6★**▲ 90%**](https://www.amazon.de/dp/B0FYPZXDPS)
**~~View all trending →~~**
## **What buyers say about mha**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**45%
*“Super Qualität”*
**Gesamtgröße**9%
*“Passt”*
**Geschenk Zweck**9%
*“als Geschenk sehr gut”*
**Preis-Leistungs-Verhältnis**8%
*“Hat sich gelohnt”*
**beworben Vs Tatsächliches Produkt**8%
*“Wie auf dem Bild”*
**Sammlungsobjekte**5%
*“Kollektion wurde erfolgreich erweitert”*
**Design insgesamt**2%
*“Schöne Figur mit vielen Details”*
**Materialqualität**1%
*“* Qualität: Typisch Funko fühlen sie sich wertig an – festes Vinyl, kein billiges Hartplastik”*
**Haltbarkeit**1%
*“* Standfest: Ein großer Pluspunkt gegenüber den großen Funkos: Die Minis haben oft einen besseren Schwerpunkt”*
**Gravur/Malerei/Sublimieren**1%
*“wirklich super getroffen und sauber bemalt”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**29%
*“Das Geld nicht wert”*
**Defekt Material/Teile**14%
*“Artikel leider Defekt gekommen”*
**Materialqualität**7%
*“Ein billiges Plastikteil mit Gussrändern”*
**Haltbarkeit**7%
*“Cape geht einfach kaputt”*
**Form/Stil**5%
*“nicht komplett gerade”*
### **Top return reasons **
**Geschenk Zweck**35%
**Defekt Material/Teile**35%
**Gesamtgröße**10%
**beworben Vs Tatsächliches Produkt**10%
**Fall/Aufprallschutz**10%
## **Common questions**
- **Is mha profitable to sell on Amazon Germany?**
- The niche generates €16K/yr across 55 tracked products. 1 of 23 products launched in the last 360 days are still selling. 90-day search growth is +22.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the mha niche?**
- 18 brands and 180 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in mha?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Defekt Material/Teile, Materialqualität. The return rate is 0.6%.
- **What does it cost to enter the mha niche?**
- Listings span €5.21–€78.54; the average listing price is €16.64 (sweet spot $15–$100). The average incumbent carries 543 reviews — the moat a new listing must climb.
## **Related niches in Spielzeug**
- 69 [**luftmatratze mit netzboden**](https://flapen.com/research/de/spielzeug/luftmatratze-mit-netzboden)€28K/yr>1,000%**Worth a look**- 69 [**luftmatratze mit netz**](https://flapen.com/research/de/spielzeug/luftmatratze-mit-netz)€151K/yr>1,000%**Worth a look**- 70 [**butter squishy**](https://flapen.com/research/de/spielzeug/butter-squishy)€186K/yr>1,000%**Worth a look**- 70 [**wasserpistole elektrisch**](https://flapen.com/research/de/spielzeug/wasserpistole-elektrisch)€32K/yr+575.2%**Worth a look**- 70 [**ferngesteuertes boot**](https://flapen.com/research/de/spielzeug/ferngesteuertes-boot)€477K/yr+151.8%**Worth a look**- 70 [**volleyballnetz pool**](https://flapen.com/research/de/spielzeug/volleyballnetz-pool)€103K/yr>1,000%**Worth a look**[**All Spielzeug niches **](https://flapen.com/research/de/spielzeug)