---
title: "Lol Adventskalender 2023 — €31K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/spielzeug/lol-adventskalender-2023"
last_updated: "2026-08-06T16:23:24.533Z"
locale: en
meta:
description: "Niche score 32/100 · €31K/yr market · 92K searches/yr · €28.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · €31K/yr market · 92K searches/yr · €28.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lol Adventskalender 2023 — €31K/yr Amazon DE Niche (2026) - Flapen"
---
# **lol adventskalender 2023**
**Skip it**
Soft demand (-52.9% this quarter) — this niche doesn't clear our bar today.
Market size 8Growth 0Conversion 15Competition 3Returns 94Price range 90Avg price 95Brand share 0Review moat 44Quality gap 77
**Avg price**
**Incredible****€28.08**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****€13.06–€44.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,074.5**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€31K**
€31K/yr · 92K searches
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-52.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, lol adventskalender 2023 is a €31K/yr Amazon Germany market (92K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lol adventskalender 2023 market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **€42K–€56K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#492**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **33%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**58**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Polly Pocket67% - L.O.L. Surprise!30% - Joytoy3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -52.9% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 39.7×
[**Open Trend **](https://flapen.com/research/de/spielzeug/lol-adventskalender-2023/trend)
## **Top lol adventskalender 2023 search terms**
- **polly pocket monster high**7K/yr-45.7%4.1% conv. - **lol adventskalender**15K/yr-60.5%0.0% conv. - **monster high polly pocket**3K/yr-35.5%5.3% conv. - **lol surprise adventskalender**4K/yr-11.7%0.5% conv. - **adventskalender lol**12K/yr-80.4%0.0% conv. - **monster high adventskalender**9K/yr+65.4%0.0% conv. - **adventskalender monster high**15K/yr-30.4%0.0% conv. - **lol adventskalender 2025**23K/yr-81.5%0.0% conv. - **monster high adventskalender 2025**4K/yr-50.0%0.0% conv. [**All search terms **](https://flapen.com/research/de/spielzeug/lol-adventskalender-2023/search-terms)
## **Top lol adventskalender 2023 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%€6K40%€12K60%€19K80%€25K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Polly Pocket Monster High Spielset mit 3 kleinen Puppen und 10 Zubehörteilen Schulwelt im Inneren tragbares Reisespielzeug mit Aufbewahrungsmöglichkeit HVV58**Polly Pocket**€13.06**4.8★2,773 rev](https://www.amazon.de/dp/B0CB6HYDBF) [2**L.O.L. Surprise! Adventskalender mit Limitierter Sammlerpuppe und 24 Überraschungen - Makeover Babe 2.0 - Mix and Match Outfits Schuhe und Accessoires - Tolle Geschenkidee für Mädchen ab 4 Jahren**L.O.L. Surprise!**€25.26**4.5★697 rev](https://www.amazon.de/dp/B0BMLF1YPZ) [3**L.O.L. Surprise! 576037EUC LOL Surprise TOT Travel OOTD 576037**L.O.L. Surprise!**€44.64**4.6★2,606 rev](https://www.amazon.de/dp/B08WYJWRV3) [4**L.O.L. Surprise! Adventskalender - Mit Sammlerpuppe - COSTUME DESIGNER - 25+ Überraschungen - Outfits Schuhe & Accessoires - Aufstell-Verpackung - Zum Sammeln - Für Kinder ab 4 Jahren Pink**L.O.L. Surprise!**€25.18**4.4★708 rev](https://www.amazon.de/dp/B09S2N8C52) [5**Polly Pocket Sammler-Spielset Harry Potter-Schatulle mit 5 Puppen und 11 Zubehörteilen HRD56**Polly Pocket**€39.99**4.8★5,660 rev](https://www.amazon.de/dp/B0CCSZWMW1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Monster High - Adventskalender mit Schmuck und Haarschmuck - 21x7x34 cm**Joytoy**€20.35**3 rev9mo ago](https://www.amazon.de/dp/B0FWRZCQZB) [**Polly Pocket Sammler-Spielset Harry Potter-Schatulle mit 5 Puppen und 11 Zubehörteilen HRD56**Polly Pocket**€39.99**5,660 rev2y ago](https://www.amazon.de/dp/B0CCSZWMW1) [**Polly Pocket Monster High Spielset mit 3 kleinen Puppen und 10 Zubehörteilen Schulwelt im Inneren tragbares Reisespielzeug mit Aufbewahrungsmöglichkeit HVV58**Polly Pocket**€13.06**2,773 rev2y ago](https://www.amazon.de/dp/B0CB6HYDBF) [**L.O.L. Surprise! Adventskalender mit Limitierter Sammlerpuppe und 24 Überraschungen - Makeover Babe 2.0 - Mix and Match Outfits Schuhe und Accessoires - Tolle Geschenkidee für Mädchen ab 4 Jahren**L.O.L. Surprise!**€25.26**697 rev2y ago](https://www.amazon.de/dp/B0BMLF1YPZ) [**L.O.L. Surprise! Adventskalender - Mit Sammlerpuppe - COSTUME DESIGNER - 25+ Überraschungen - Outfits Schuhe & Accessoires - Aufstell-Verpackung - Zum Sammeln - Für Kinder ab 4 Jahren Pink**L.O.L. Surprise!**€25.18**708 rev4y ago](https://www.amazon.de/dp/B09S2N8C52)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Polly Pocket Sammler-Spielset Harry Potter-Schatulle mit 5 Puppen und 11 Zubehörteilen HRD56**Polly Pocket**€39.99**4.8★**▲ 448%**](https://www.amazon.de/dp/B0CCSZWMW1) [**Polly Pocket Monster High Spielset mit 3 kleinen Puppen und 10 Zubehörteilen Schulwelt im Inneren tragbares Reisespielzeug mit Aufbewahrungsmöglichkeit HVV58**Polly Pocket**€13.06**4.8★**▲ 175%**](https://www.amazon.de/dp/B0CB6HYDBF) [**L.O.L. Surprise! 576037EUC LOL Surprise TOT Travel OOTD 576037**L.O.L. Surprise!**€44.64**4.6★**▲ 167%**](https://www.amazon.de/dp/B08WYJWRV3) [**Monster High - Adventskalender mit Schmuck und Haarschmuck - 21x7x34 cm**Joytoy**€20.35**2.5★**▼ 36%**](https://www.amazon.de/dp/B0FWRZCQZB) [**L.O.L. Surprise! Adventskalender mit Limitierter Sammlerpuppe und 24 Überraschungen - Makeover Babe 2.0 - Mix and Match Outfits Schuhe und Accessoires - Tolle Geschenkidee für Mädchen ab 4 Jahren**L.O.L. Surprise!**€25.26**4.5★**▼ 66%**](https://www.amazon.de/dp/B0BMLF1YPZ)
**~~View all trending →~~**
## **What buyers say about lol adventskalender 2023**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Design insgesamt**43%
*“Design ist toll”*
**Spaß/Unterhaltungserlebnis**35%
*“cooles Set, das Polly Pocket-Spielspaß”*
**Kreativität**10%
*“Die Schulwelt regt die Fantasie an”*
**Geschenk Zweck**8%
*“Das Spielset war ein Geschenk”*
**Qualität insgesamt**4%
*“tolles Produkt”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**100%
*“Die Preissteigerung von knapp 70 Prozent innerhalb weniger Wochen finde ich allerdings unverschämt”*
### **Top return reasons **
**Defekt Material/Teile**50%
**Funktionalität insgesamt**17%
**Produktzustand**17%
**Preis-Leistungs-Verhältnis**17%
## **Common questions**
- **Is lol adventskalender 2023 profitable to sell on Amazon Germany?**
- The niche generates €31K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -52.9%. Flapen's verdict: Skip it (32/100).
- **How competitive is the lol adventskalender 2023 niche?**
- 3 brands and 58 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lol adventskalender 2023?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis. The return rate is 1.1%.
- **When does demand for lol adventskalender 2023 peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 39.7× the quietest.
- **What does it cost to enter the lol adventskalender 2023 niche?**
- Listings span €13.06–€44.64; the average listing price is €28.08 (sweet spot $15–$100). The average incumbent carries 2,075 reviews — the moat a new listing must climb.
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