---
title: "Products — lego - Flapen"
canonical_url: "https://flapen.com/research/de/spielzeug/lego/products"
last_updated: "2026-07-21T07:48:25.883Z"
locale: en
meta:
  description: "lego clears our launch bar: a $53.9M/yr market growing +49.6% this quarter with returns at 0.7%. Data updated Jul 2026."
  "og:description": "lego clears our launch bar: a $53.9M/yr market growing +49.6% this quarter with returns at 0.7%. Data updated Jul 2026."
  "og:title": "Products — lego - Flapen"
---

# **lego**

**Launch it**

A $53.9M/yr market growing +49.6% this quarter with returns at 0.7% — clears our launch bar.

Market size 100Growth 69Conversion 20Competition 97Returns 97Price range 16Avg price 95Brand share 12Review moat 42Quality gap 21

**Market size**

**Incredible****€53.9M**

€53.9M/yr · 73.6M searches

**Competition**

**Incredible****14%**

top-5 click share — an open shelf

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****€45.76**

avg listing price — sweet spot $15–$100

**Growth**

**Good****+49.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,254.54**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****€6.14–€544.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand