---
title: "Trend — lego friends - Flapen"
canonical_url: "https://flapen.com/research/de/spielzeug/lego-friends/trend"
last_updated: "2026-07-21T07:12:20.626Z"
locale: en
meta:
  description: "lego friends shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "lego friends shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — lego friends - Flapen"
---

# **lego friends**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 94Growth 11Conversion 22Competition 93Returns 97Price range 87Avg price 95Brand share 11Review moat 65Quality gap 21

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****€25.00**

avg listing price — sweet spot $15–$100

**Market size**

**Great****€1.9M**

€1.9M/yr · 4.3M searches

**Competition**

**Great****22%**

top-5 click share — an open shelf

**Price range**

**Great****€5.90–€94.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****884.59**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-27.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand