---
title: "Joytoy Warhammer 40k — €55K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/spielzeug/joytoy-warhammer-40k"
last_updated: "2026-08-06T20:36:05.338Z"
locale: en
meta:
description: "Niche score 41/100 · €55K/yr market · 305K searches/yr · €55.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · €55K/yr market · 305K searches/yr · €55.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Joytoy Warhammer 40k — €55K/yr Amazon DE Niche (2026) - Flapen"
---
# **joytoy warhammer 40k**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 14Growth 16Conversion 4Competition 94Returns 97Price range 17Avg price 91Brand share 4Review moat 95Quality gap 16
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****96.14**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Avg price**
**Great****€55.85**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****€20.10–€491.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-17.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****€55K**
€55K/yr · 305K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, joytoy warhammer 40k is a €55K/yr Amazon Germany market (305K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **joytoy warhammer 40k market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **€84K–€112K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#2,240**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **56%**
- **Out of stock**
- **20.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**7 **▼falling
**Sellers**
**68**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**21%**
Top 20: 48%
**Open market**
**1%**
- JOYTOY61% - Games Workshop17% - TOYVERSE7% - Starforged6% - GWTCTOY6% - AAA Merchandise1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 75 weeks — -17.0% search growth over the last 90 days.
10K6KPrime Day '25Spike '25Black Friday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/de/spielzeug/joytoy-warhammer-40k/trend)
## **Top joytoy warhammer 40k search terms**
- **joytoy warhammer 40k**88K/yr-6.5%0.3% conv. - **joytoy**85K/yr-18.7%0.2% conv. - **joytoy warhammer**26K/yr-2.8%0.2% conv. - **joy toy warhammer 40k**22K/yr-24.1%0.2% conv. - **warhammer 40k space marine**21K/yr-37.6%0.5% conv. - **warhammer 40k joytoy**13K/yr-28.8%0.3% conv. - **space marine**12K/yr-27.6%0.3% conv. - **joy toy**7K/yr-21.1%0.2% conv. - **space marines**6K/yr-13.2%0.1% conv. - **warhammer 40k ultramarines**6K/yr-23.3%0.3% conv. [**All search terms **](https://flapen.com/research/de/spielzeug/joytoy-warhammer-40k/search-terms)
## **Top joytoy warhammer 40k products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€1K4%€2K6%€3K8%€4K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JOYTOY Warhammer 40K Ultramarines Titus with Laurels of Victory 1/18 Action Figur**JOYTOY**€40.92**4.3★35 rev](https://www.amazon.de/dp/B0G4VVL2TQ) [2**Starforged Warhammer 40K Space Marins Astartes Fahrrad-Reisetasche Herren Mode Accessoires Basic Version 230 * 250 * 110mm Reiserucksäcke**Starforged**€49.79**0.0★0 rev](https://www.amazon.de/dp/B0GTV8RC6Q) [3**Warhammer+40 k+-+Space+Marine+Primaris+Intercessors**Games Workshop**€46.53**4.8★551 rev](https://www.amazon.de/dp/B08HSRFFFC) [4**JOYTOY Warhammer 40K Ultramarines Metaurus with Power Axe Stormshield and Plasma Pistol 1/18 Action Figur**JOYTOY**€43.34**4.3★35 rev](https://www.amazon.de/dp/B0G4VV4QY3) [5**JOYTOY Warhammer 40K Salamanders Eradicators Sergeant Bragar 1/18 Action FigurSammeln Und Zeigen Modell**JOYTOY**€27.27**4.9★56 rev](https://www.amazon.de/dp/B0FVLZN5K2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JOYTOY Warhammer 40K Space Marine 2 Game Edition Ultramarines Heavy Intercessor with Heavy Bolt Rifle and Bolt Pistol 1/18 Action FigurSammeln Und Zeigen Modell**JOYTOY**€32.18**6 rev3mo ago](https://www.amazon.de/dp/B0GWGV7MDL) [**JOYTOY Warhammer 40K Space Marine 2 Game Edition Iron Hands Heavy Intercessor with Heavy Bolt Rifle and Bolt Pistol 1/18 Action FigurSammeln Und Zeigen Modell**JOYTOY**€31.87**6 rev3mo ago](https://www.amazon.de/dp/B0GWGQG46Q) [**Starforged Warhammer 40K Space Marins Astartes Fahrrad-Reisetasche Herren Mode Accessoires Basic Version 230 * 250 * 110mm Reiserucksäcke**Starforged**€49.79**0 rev3mo ago](https://www.amazon.de/dp/B0GTV8RC6Q) [**JOYTOY Warhammer 40K Horus Heresy Alpha Legion MKVI Tactical Legionary 1/18 Action FigurSammeln Und Zeigen Modell**JOYTOY**€28.23**12 rev5mo ago](https://www.amazon.de/dp/B0GJZP378V) [**TOYVERSE JOYTOY 1/18 Actionfigur Warhammer 40 000 Death Guard Blightlord Terminator 1 with Reaper Autocannon and Bubotic Blades Mobile Gelenke Charaktermodell 14CM 15 Jahre und älter**TOYVERSE**€50.86**4 rev6mo ago](https://www.amazon.de/dp/B0GC568VKC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Starforged Warhammer 40K Space Marins Astartes Fahrrad-Reisetasche Herren Mode Accessoires Basic Version 230 * 250 * 110mm Reiserucksäcke**Starforged**€49.79**0.0★**▲ 247%**](https://www.amazon.de/dp/B0GTV8RC6Q) [**JOYTOY Warhammer 40K Space Marine 2 Game Edition Ultramarines Heavy Intercessor with Heavy Bolt Rifle and Bolt Pistol 1/18 Action FigurSammeln Und Zeigen Modell**JOYTOY**€32.18**4.8★**▲ 247%**](https://www.amazon.de/dp/B0GWGV7MDL) [**JOYTOY Warhammer 40K Space Marine 2 Game Edition Iron Hands Heavy Intercessor with Heavy Bolt Rifle and Bolt Pistol 1/18 Action FigurSammeln Und Zeigen Modell**JOYTOY**€31.87**4.8★**▲ 245%**](https://www.amazon.de/dp/B0GWGQG46Q) [**JOYTOY Warhammer 40k MortarionDaemon Primarch of Nurgle with Ancient WeaponsThe Lantern and Silence 1/18 Action Figur**JOYTOY**€159.87**4.7★**▲ 235%**](https://www.amazon.de/dp/B0F4QT3XRW) [**JOYTOY Warhammer 40k Black Legion Abaddon The Despoiler with Drachnyen and The Talon of Horus 1/18 Action Figur**JOYTOY**€103.90**4.7★**▲ 218%**](https://www.amazon.de/dp/B0F4QRDJD8)
**~~View all trending →~~**
## **What buyers say about joytoy warhammer 40k**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**31%
*“Super Qualität”*
**Preis-Leistungs-Verhältnis**13%
*“Lohnt sich”*
**Geschenk Zweck**11%
*“War ein wundervolles Geschenk”*
**Sammlungsobjekte**11%
*“Geeignet für Sammler, als Malvorlage, 40k Nerds und Fans der Salamanders”*
**Korrekt Inhalt**8%
*“Mega Teil”*
**Montage/Installation**4%
*“einfacher Zusammenbau”*
**Farbe**4%
*“Die Farben sind hochwertige”*
**Fall/Aufprallschutz**4%
*“Imperator beschützt”*
**Design insgesamt**3%
*“Aber man muss echt betonen was sie für eine tolle Verarbeitung haben”*
**beworben Vs Tatsächliches Produkt**2%
*“Genau das, was es sein soll”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**38%
*“Teuer und die Teile nicht so fest”*
**Qualität insgesamt**25%
*“Mangelhaft verarbeitet”*
**Gesamtgröße**13%
*“Er ist etwas kleiner als erwartet”*
**Defekt Material/Teile**13%
*“Teuer und die Teile nicht so fest”*
### **Top return reasons **
**Defekt Material/Teile**25%
**Gesamtgröße**22%
**beworben Vs Tatsächliches Produkt**17%
**Geschenk Zweck**11%
**Preis-Leistungs-Verhältnis**6%
**Qualität insgesamt**6%
**Kratzfestigkeit**6%
**Griff**3%
**Add-Ons/Anhänge**3%
**Haftung/Klebrigkeit**3%
## **Common questions**
- **Is joytoy warhammer 40k profitable to sell on Amazon Germany?**
- The niche generates €55K/yr across 87 tracked products. 1 of 38 products launched in the last 360 days are still selling. 90-day search growth is -17.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the joytoy warhammer 40k niche?**
- 7 brands and 68 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in joytoy warhammer 40k?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Gesamtgröße. The return rate is 0.6%.
- **When does demand for joytoy warhammer 40k peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the joytoy warhammer 40k niche?**
- Listings span €20.10–€491.36; the average listing price is €55.85 (sweet spot $15–$100). The average incumbent carries 96 reviews — the moat a new listing must climb.
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