---
title: "Trend — hobby horse - Flapen"
canonical_url: "https://flapen.com/research/de/spielzeug/hobby-horse/trend"
last_updated: "2026-07-21T10:22:56.635Z"
locale: en
meta:
  description: "hobby horse shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "hobby horse shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — hobby horse - Flapen"
---

# **hobby horse**

**Worth a look**

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 70Growth 22Conversion 12Competition 86Returns 95Price range 74Avg price 94Brand share 91Review moat 89Quality gap 28

**Returns**

**Incredible****1.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****€48.49**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****44%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****211.32**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Price range**

**Good****€4.17–€118.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****€742K**

€742K/yr · 1.5M searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-6.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale