[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-de-spielzeug-heidi-spielzeug":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3169011","Küche, Haushalt & Wohnen","kueche-haushalt-wohnen","\u002Fresearch\u002Fde\u002Fkueche-haushalt-wohnen",4240,1383349502,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"64257031","Drogerie & Körperpflege","drogerie-koerperpflege","\u002Fresearch\u002Fde\u002Fdrogerie-koerperpflege",3237,1276811557,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"569604","Elektronik & Foto","elektronik-foto","\u002Fresearch\u002Fde\u002Felektronik-foto",1823,892037920,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"80085031","Baumarkt","baumarkt","\u002Fresearch\u002Fde\u002Fbaumarkt",3232,737405917,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"340844031","Computer & Zubehör","computer-zubehoer","\u002Fresearch\u002Fde\u002Fcomputer-zubehoer",1375,686948536,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"10925241","Garten","garten","\u002Fresearch\u002Fde\u002Fgarten",2017,519151639,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"12950661","Spielzeug","spielzeug","\u002Fresearch\u002Fde\u002Fspielzeug",2084,508978739,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961465031","Fashion","fashion","\u002Fresearch\u002Fde\u002Ffashion",2560,365637607,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"84231031","Kosmetik","kosmetik","\u002Fresearch\u002Fde\u002Fkosmetik",1260,348748645,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"16435121","Sport & Freizeit","sport-freizeit","\u002Fresearch\u002Fde\u002Fsport-freizeit",1017,309255642,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"79899031","Auto & Motorrad","auto-motorrad","\u002Fresearch\u002Fde\u002Fauto-motorrad",1428,306132836,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"340847031","Lebensmittel & Getränke","lebensmittel-getraenke","\u002Fresearch\u002Fde\u002Flebensmittel-getraenke",1367,264356631,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"192417031","Bürobedarf & Schreibwaren","buerobedarf-schreibwaren","\u002Fresearch\u002Fde\u002Fbuerobedarf-schreibwaren",1305,247282048,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"908824031","Elektro-Großgeräte","elektro-grossgeraete","\u002Fresearch\u002Fde\u002Felektro-grossgeraete",260,180737563,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"340853031","Haustier","haustier","\u002Fresearch\u002Fde\u002Fhaustier",683,160102589,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"357577011","Baby","baby","\u002Fresearch\u002Fde\u002Fbaby",631,152693820,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"5866099031","Gewerbe, Industrie & Wissenschaft","gewerbe-industrie-wissenschaft","\u002Fresearch\u002Fde\u002Fgewerbe-industrie-wissenschaft",490,122120342,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"213084031","Beleuchtung","beleuchtung","\u002Fresearch\u002Fde\u002Fbeleuchtung",678,115871752,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"340850031","Musikinstrumente & DJ-Equipment","musikinstrumente-dj-equipment","\u002Fresearch\u002Fde\u002Fmusikinstrumente-dj-equipment",112,26381458,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"72968031","Sonstiges","sonstiges","\u002Fresearch\u002Fde\u002Fsonstiges",10,498034,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":186,"baselines":224,"demand":229,"seasonality":537,"brandShare":550,"products":568,"feedback":667,"searchTerms":704,"related":728,"lastUpdated":172},"1fbe4cd2-e34b-41ca-b427-dad7abeb746b","de",{"flag":146,"name":148,"currency":149},"Germany","EUR",{"nodeId":47,"label":48,"slug":49,"href":50},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":158,"avgRating":159,"avgReviewCount":160,"avgPrice":161,"priceMin":162,"priceMax":163,"productCount":142,"unitsSoldMax":164,"sponsoredPct":165,"returnRate":166,"successfulLaunches360":167,"newProducts360":158,"amazonNicheId":145,"title":168,"slug":169,"href":170,"leafCategoryName":171,"scrapedAt":172,"brandCount":173,"brandCountYearAgo":174,"sellerCount":175,"signals":176,"avgBsr":177,"pageQuality":167,"unitsSoldMin":178,"unitsSoldAvgMin":167,"unitsSoldAvgMax":179,"revenueMin":180,"revenueMax":181,"avgBrandAgeMonths":182,"avgSellerAgeDays":183,"top20ClickShare":158,"top20BrandShare":158,"primePct":184,"oosRate":185},31894,75197,1.5598,-0.3748,0.0197,0.8229,1,4.65,676,21.53,7.81,42.01,1000,0.3,0.0105,0,"heidi spielzeug","heidi-spielzeug","\u002Fresearch\u002Fde\u002Fspielzeug\u002Fheidi-spielzeug","Spielzeugfiguren","2026-07-17T07:07:29.354921+00:00",5,3,47,[],3337,750,100,16148,21530,58,185,0.7,0.1385,{"score":187,"verdict":188,"components":189},30,"skip",[190,195,198,202,205,207,210,214,217,220],{"key":191,"score":192,"weight":193,"raw":194},"marketSize",8,0.15,31894.13,{"key":196,"score":197,"weight":193,"raw":155},"growth",6,{"key":199,"score":200,"weight":201,"raw":156},"conversion",25,0.1,{"key":203,"score":204,"weight":193,"raw":157},"competition",15,{"key":206,"score":167,"weight":201,"raw":158},"brandShare",{"key":208,"score":209,"weight":201,"raw":159},"qualityGap",22,{"key":211,"score":212,"weight":213,"raw":160},"reviewMoat",71,0.05,{"key":215,"score":216,"weight":201,"raw":166},"returns",94,{"key":218,"score":219,"weight":213,"raw":161},"avgPrice",91,{"key":221,"score":222,"weight":213,"raw":223},"priceRange",78,0.7897660818713451,{"avgRating":225,"medianPrice":226,"medianReturnRate":227,"nichesTracked":228},4.37,18.99,0.0109,29809,{"points":230,"droppedPartialWeek":536},[231,234,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,335,338,341,344,347,350,353,356,359,362,365,368,371,374,377,380,383,386,388,391,394,397,400,403,406,409,412,414,417,420,423,426,429,432,435,438,441,444,447,450,453,455,458,461,464,467,470,473,475,478,481,484,487,490,493,496,499,502,504,507,510,513,516,519,522,524,527,530,533],{"week":232,"volume":233},"2024-07-21",1856,{"week":235,"volume":37},"2024-07-28",{"week":237,"volume":238},"2024-08-04",1598,{"week":240,"volume":241},"2024-08-11",1866,{"week":243,"volume":244},"2024-08-18",1809,{"week":246,"volume":247},"2024-08-25",1861,{"week":249,"volume":250},"2024-09-01",1813,{"week":252,"volume":253},"2024-09-08",1829,{"week":255,"volume":256},"2024-09-15",1761,{"week":258,"volume":259},"2024-09-22",1911,{"week":261,"volume":262},"2024-09-29",1975,{"week":264,"volume":265},"2024-10-06",2355,{"week":267,"volume":268},"2024-10-13",2977,{"week":270,"volume":271},"2024-10-20",2726,{"week":273,"volume":274},"2024-10-27",2598,{"week":276,"volume":277},"2024-11-03",2773,{"week":279,"volume":280},"2024-11-10",3285,{"week":282,"volume":283},"2024-11-17",3524,{"week":285,"volume":286},"2024-11-24",4613,{"week":288,"volume":289},"2024-12-01",4349,{"week":291,"volume":292},"2024-12-08",3887,{"week":294,"volume":295},"2024-12-15",3388,{"week":297,"volume":298},"2024-12-22",2801,{"week":300,"volume":301},"2024-12-29",1536,{"week":303,"volume":304},"2025-01-05",1381,{"week":306,"volume":307},"2025-01-12",1455,{"week":309,"volume":310},"2025-01-19",1081,{"week":312,"volume":313},"2025-01-26",1041,{"week":315,"volume":316},"2025-02-02",1243,{"week":318,"volume":319},"2025-02-09",1103,{"week":321,"volume":322},"2025-02-16",1095,{"week":324,"volume":325},"2025-02-23",977,{"week":327,"volume":328},"2025-03-02",1058,{"week":330,"volume":331},"2025-03-09",1139,{"week":333,"volume":334},"2025-03-16",1402,{"week":336,"volume":337},"2025-03-23",1437,{"week":339,"volume":340},"2025-03-30",1620,{"week":342,"volume":343},"2025-04-06",1452,{"week":345,"volume":346},"2025-04-13",1394,{"week":348,"volume":349},"2025-04-20",1238,{"week":351,"volume":352},"2025-04-27",814,{"week":354,"volume":355},"2025-05-04",828,{"week":357,"volume":358},"2025-05-11",949,{"week":360,"volume":361},"2025-05-18",797,{"week":363,"volume":364},"2025-05-25",838,{"week":366,"volume":367},"2025-06-01",1189,{"week":369,"volume":370},"2025-06-08",988,{"week":372,"volume":373},"2025-06-15",936,{"week":375,"volume":376},"2025-06-22",904,{"week":378,"volume":379},"2025-06-29",1383,{"week":381,"volume":382},"2025-07-06",1154,{"week":384,"volume":385},"2025-07-13",1670,{"week":387,"volume":343},"2025-07-20",{"week":389,"volume":390},"2025-07-27",1380,{"week":392,"volume":393},"2025-08-03",1825,{"week":395,"volume":396},"2025-08-10",1457,{"week":398,"volume":399},"2025-08-17",1642,{"week":401,"volume":402},"2025-08-24",1556,{"week":404,"volume":405},"2025-08-31",1473,{"week":407,"volume":408},"2025-09-07",1251,{"week":410,"volume":411},"2025-09-14",1485,{"week":413,"volume":343},"2025-09-21",{"week":415,"volume":416},"2025-09-28",1446,{"week":418,"volume":419},"2025-10-05",1706,{"week":421,"volume":422},"2025-10-12",2023,{"week":424,"volume":425},"2025-10-19",1721,{"week":427,"volume":428},"2025-10-26",1661,{"week":430,"volume":431},"2025-11-02",1976,{"week":433,"volume":434},"2025-11-09",2575,{"week":436,"volume":437},"2025-11-16",2608,{"week":439,"volume":440},"2025-11-23",3328,{"week":442,"volume":443},"2025-11-30",3157,{"week":445,"volume":446},"2025-12-07",2988,{"week":448,"volume":449},"2025-12-14",2675,{"week":451,"volume":452},"2025-12-21",2635,{"week":454,"volume":93},"2025-12-28",{"week":456,"volume":457},"2026-01-04",1320,{"week":459,"volume":460},"2026-01-11",1539,{"week":462,"volume":463},"2026-01-18",1337,{"week":465,"volume":466},"2026-01-25",1159,{"week":468,"volume":469},"2026-02-01",1167,{"week":471,"volume":472},"2026-02-08",1221,{"week":474,"volume":319},"2026-02-15",{"week":476,"volume":477},"2026-02-22",1340,{"week":479,"volume":480},"2026-03-01",1208,{"week":482,"volume":483},"2026-03-08",1120,{"week":485,"volume":486},"2026-03-15",1356,{"week":488,"volume":489},"2026-03-22",1303,{"week":491,"volume":492},"2026-03-29",1237,{"week":494,"volume":495},"2026-04-05",1392,{"week":497,"volume":498},"2026-04-12",785,{"week":500,"volume":501},"2026-04-19",742,{"week":503,"volume":178},"2026-04-26",{"week":505,"volume":506},"2026-05-03",738,{"week":508,"volume":509},"2026-05-10",694,{"week":511,"volume":512},"2026-05-17",886,{"week":514,"volume":515},"2026-05-24",703,{"week":517,"volume":518},"2026-05-31",709,{"week":520,"volume":521},"2026-06-07",874,{"week":523,"volume":521},"2026-06-14",{"week":525,"volume":526},"2026-06-21",657,{"week":528,"volume":529},"2026-06-28",740,{"week":531,"volume":532},"2026-07-05",756,{"week":534,"volume":535},"2026-07-12",710,false,[538,539,540,541,542,543,544,545,546,547,548,549],0.7969434520802001,0.7147221941520189,0.7962479715150181,0.6620202224348952,0.49057997002762765,0.5869512522943263,0.8000344768143423,1.0363175592000586,1.0250524912800738,1.37295591128759,1.9122452794174076,1.7559768067468877,{"top":551,"otherBrandCount":167,"otherClickShare":567},[552,555,558,561,564],{"brand":553,"clickShare":554},"PLAYMOBIL",0.6839999999999999,{"brand":556,"clickShare":557},"BARRADO",0.1561,{"brand":559,"clickShare":560},"Comansi",0.1279,{"brand":562,"clickShare":563},"Ravensburger",0.0175,{"brand":565,"clickShare":566},"STUDIO 100 HEROES of Childhood",0.0145,1.1102230246251565e-16,[569,580,591,601,610,621,630,640,648,658],{"asin":570,"title":571,"brand":553,"imageUrl":572,"price":573,"rating":574,"reviews":575,"clickShare90":576,"clickShare360":577,"launchDate":578,"amazonUrl":579},"B08175JMKH","PLAYMOBIL Heidi 70254 Am Kristallsee mit Heidi Peter und Clara Inkl. Wasserpumpe Ab 4 Jahren","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F513rfThosKL.jpg",27.82,4.7,862,0.281,0.3078,"2020-01-24","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB08175JMKH",{"asin":581,"title":582,"brand":553,"imageUrl":583,"price":584,"rating":585,"reviews":586,"clickShare90":587,"clickShare360":588,"launchDate":589,"amazonUrl":590},"B08175R5V4","PLAYMOBIL 70258 Heidi Clara mit Vater und Fräulein Rottenmeier","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51tikXnueYL.jpg",9.04,4.8,1810,0.1634,0.2,"2019-11-08","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB08175R5V4",{"asin":592,"title":593,"brand":556,"imageUrl":594,"price":595,"rating":596,"reviews":597,"clickShare90":557,"clickShare360":598,"launchDate":599,"amazonUrl":600},"B0GS6XWM78","BARRADO - Heidi Plüschtier- 16003016-32cm","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31mSd+0w6EL.jpg",19.37,4.9,12,0.0339,"2026-03-11","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB0GS6XWM78",{"asin":602,"title":603,"brand":553,"imageUrl":604,"price":605,"rating":585,"reviews":606,"clickShare90":607,"clickShare360":608,"launchDate":589,"amazonUrl":609},"B08175LMY5","PLAYMOBIL 70257 Heidi Dorfladen der Familie Keller","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F511KaxUtSqL.jpg",10.58,944,0.1386,0.1754,"https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB08175LMY5",{"asin":611,"title":612,"brand":559,"imageUrl":613,"price":614,"rating":615,"reviews":616,"clickShare90":617,"clickShare360":618,"launchDate":619,"amazonUrl":620},"B01ELNU6EQ","Comansi Spielset Heidi - 5 Figuren Heidi Großvater Peter Clara Josef ca. 5 5-9 0 cm","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51BPLMPO9GL.jpg",28.64,4.5,254,0.0838,0.0784,"2021-03-25","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB01ELNU6EQ",{"asin":622,"title":623,"brand":553,"imageUrl":624,"price":163,"rating":574,"reviews":625,"clickShare90":626,"clickShare360":627,"launchDate":628,"amazonUrl":629},"B085FL43X2","PLAYMOBIL Adventskalender 70260 Heidis Winterwelt Für Kinder ab 4 Jahren","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51IMYGKtiWL.jpg",1482,0.083,0.1199,"2020-03-11","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB085FL43X2",{"asin":631,"title":632,"brand":559,"imageUrl":633,"price":162,"rating":634,"reviews":635,"clickShare90":636,"clickShare360":637,"launchDate":638,"amazonUrl":639},"B01ENQRTZK","Heidi Figur","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31DJ7T+BJ5L.jpg",4.3,181,0.0441,0.0467,"2016-04-22","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB01ENQRTZK",{"asin":641,"title":642,"brand":553,"imageUrl":643,"price":644,"rating":585,"reviews":466,"clickShare90":645,"clickShare360":646,"launchDate":578,"amazonUrl":647},"B08175NQY6","PLAYMOBIL Heidi 70256 Schulunterricht im Dörfli Ab 4 Jahren","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51lHBHOc0OL.jpg",38.38,0.018,0.0121,"https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB08175NQY6",{"asin":649,"title":650,"brand":562,"imageUrl":651,"price":652,"rating":653,"reviews":654,"clickShare90":563,"clickShare360":655,"launchDate":656,"amazonUrl":657},"B082JHMX1V","Ravensburger Kinderpuzzle - 05071 Gemeinsam auf der ALM - Rahmenpuzzle für Kinder ab 3 Jahren mit 15 Teilen Puzzle mit Heidi und Peter","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51zaem9Q5KL.jpg",11.6,4.6,50,0.0148,"2020-01-04","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB082JHMX1V",{"asin":659,"title":660,"brand":565,"imageUrl":661,"price":662,"rating":663,"reviews":197,"clickShare90":566,"clickShare360":664,"launchDate":665,"amazonUrl":666},"B0D797NS15","Heidi mit Ziege Süß mit Logo Pink Zeichentrick TV Serie T-Shirt","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F316s47DSPAL.jpg",20.1,4.4,0.011,"2024-06-17","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB0D797NS15",{"love":668,"hate":689,"returnReasons":693},[669,675,680,684],{"topic":670,"percentOfMentions":671,"verbatims":672},"Preis-Leistungs-Verhältnis",0.375,[673,674],"tolles Preis Leistungsverhältnis","Perfekt und Preis Leistung ist okay",{"topic":676,"percentOfMentions":677,"verbatims":678},"Qualität insgesamt",0.25,[679],"Sehr schön und hochwertig",{"topic":681,"percentOfMentions":677,"verbatims":682},"beworben Vs Tatsächliches Produkt",[683],"Wie abgebildet",{"topic":685,"percentOfMentions":686,"verbatims":687},"Geschenk Zweck",0.125,[688],"schönes Geschenk",[690],{"topic":676,"percentOfMentions":158,"verbatims":691},[692],"Leider schlecht gemacht",[694,695,697,699,700,702],{"reason":676,"pct":671},{"reason":696,"pct":686},"Defekt Material\u002FTeile",{"reason":698,"pct":686},"Farbe",{"reason":681,"pct":686},{"reason":701,"pct":686},"Nähen\u002FFinish\u002FPolieren",{"reason":703,"pct":686},"Gesamtgröße",[705,710,714,718,723],{"term":706,"volume":707,"growthQoq":708,"conversionRate":709},"heidi puppe",22801,-0.3893,0.0112,{"term":711,"volume":712,"growthQoq":713,"conversionRate":566},"playmobil heidi",18967,-0.3837,{"term":168,"volume":715,"growthQoq":716,"conversionRate":717},17786,-0.3522,0.0028,{"term":719,"volume":720,"growthQoq":721,"conversionRate":722},"heidi playmobil",12559,-0.3827,0.0235,{"term":724,"volume":725,"growthQoq":726,"conversionRate":727},"playmobil heidi almhütte",3084,-0.2615,0.0052,[729,736,741,747,752,757],{"title":730,"href":731,"score":732,"verdict":733,"marketSize":734,"growth90":735},"luftmatratze mit netzboden","\u002Fresearch\u002Fde\u002Fspielzeug\u002Fluftmatratze-mit-netzboden",69,"watch",28075.85,22.7178,{"title":737,"href":738,"score":732,"verdict":733,"marketSize":739,"growth90":740},"luftmatratze mit netz","\u002Fresearch\u002Fde\u002Fspielzeug\u002Fluftmatratze-mit-netz",150537.29,16.8699,{"title":742,"href":743,"score":744,"verdict":733,"marketSize":745,"growth90":746},"butter squishy","\u002Fresearch\u002Fde\u002Fspielzeug\u002Fbutter-squishy",70,186469.88,13.2512,{"title":748,"href":749,"score":744,"verdict":733,"marketSize":750,"growth90":751},"wasserpistole elektrisch","\u002Fresearch\u002Fde\u002Fspielzeug\u002Fwasserpistole-elektrisch",31503.29,5.7524,{"title":753,"href":754,"score":744,"verdict":733,"marketSize":755,"growth90":756},"ferngesteuertes boot","\u002Fresearch\u002Fde\u002Fspielzeug\u002Fferngesteuertes-boot",477241.44,1.5175,{"title":758,"href":759,"score":744,"verdict":733,"marketSize":760,"growth90":761},"volleyballnetz pool","\u002Fresearch\u002Fde\u002Fspielzeug\u002Fvolleyballnetz-pool",102658.15,14.2346]