[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-de-spielzeug-elsa-pferd":3,"research-sidebar-rollups":621},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":47,"baselines":84,"demand":89,"seasonality":396,"brandShare":409,"products":426,"feedback":493,"searchTerms":547,"related":587,"lastUpdated":36},"d62ce6eb-2129-42d6-95b7-9263751489ea","de",{"flag":5,"name":7,"currency":8},"Germany","EUR",{"nodeId":10,"label":11,"slug":12,"href":13},"12950661","Spielzeug","spielzeug","\u002Fresearch\u002Fde\u002Fspielzeug",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":35,"scrapedAt":36,"brandCount":37,"brandCountYearAgo":38,"sellerCount":39,"signals":40,"avgBsr":41,"pageQuality":31,"unitsSoldMin":42,"unitsSoldAvgMin":31,"unitsSoldAvgMax":43,"revenueMin":44,"revenueMax":45,"avgBrandAgeMonths":39,"avgSellerAgeDays":46,"top20ClickShare":21,"top20BrandShare":21,"primePct":21,"oosRate":31},28659,31899,1.0872,-0.3499,0.0297,0.9282,1,4.6,1697,30.25,14.1,51.15,7,750,0.4286,0.0133,0,"elsa pferd","elsa-pferd","\u002Fresearch\u002Fde\u002Fspielzeug\u002Felsa-pferd","Puppen & Zubehör","2026-07-17T03:46:43.889397+00:00",5,3,46,[],1163,500,100,15125,22688,187,{"score":48,"verdict":49,"components":50},30,"skip",[51,55,58,62,65,67,70,74,77,80],{"key":52,"score":27,"weight":53,"raw":54},"marketSize",0.15,28658.86,{"key":56,"score":57,"weight":53,"raw":18},"growth",8,{"key":59,"score":60,"weight":61,"raw":19},"conversion",37,0.1,{"key":63,"score":64,"weight":53,"raw":20},"competition",6,{"key":66,"score":31,"weight":61,"raw":21},"brandShare",{"key":68,"score":69,"weight":61,"raw":22},"qualityGap",25,{"key":71,"score":72,"weight":73,"raw":23},"reviewMoat",48,0.05,{"key":75,"score":76,"weight":61,"raw":30},"returns",88,{"key":78,"score":79,"weight":73,"raw":24},"avgPrice",95,{"key":81,"score":82,"weight":73,"raw":83},"priceRange",93,0.9757085020242915,{"avgRating":85,"medianPrice":86,"medianReturnRate":87,"nichesTracked":88},4.37,18.99,0.0109,29809,{"points":90,"droppedPartialWeek":395},[91,94,97,100,103,106,109,112,115,118,120,123,126,129,132,135,138,141,144,147,150,153,156,159,162,165,168,171,174,176,179,182,185,188,191,194,197,200,203,206,209,212,215,218,221,224,227,230,233,236,239,242,244,247,250,253,256,259,262,265,268,271,274,277,279,282,284,287,290,293,296,299,302,305,308,311,314,317,320,323,325,328,331,334,337,340,343,346,349,351,354,357,360,363,366,369,372,375,378,380,383,386,389,392],{"week":92,"volume":93},"2024-07-21",1012,{"week":95,"volume":96},"2024-07-28",638,{"week":98,"volume":99},"2024-08-04",572,{"week":101,"volume":102},"2024-08-11",509,{"week":104,"volume":105},"2024-08-18",494,{"week":107,"volume":108},"2024-08-25",633,{"week":110,"volume":111},"2024-09-01",558,{"week":113,"volume":114},"2024-09-08",708,{"week":116,"volume":117},"2024-09-15",744,{"week":119,"volume":111},"2024-09-22",{"week":121,"volume":122},"2024-09-29",653,{"week":124,"volume":125},"2024-10-06",798,{"week":127,"volume":128},"2024-10-13",1449,{"week":130,"volume":131},"2024-10-20",953,{"week":133,"volume":134},"2024-10-27",1034,{"week":136,"volume":137},"2024-11-03",1284,{"week":139,"volume":140},"2024-11-10",1568,{"week":142,"volume":143},"2024-11-17",2032,{"week":145,"volume":146},"2024-11-24",4014,{"week":148,"volume":149},"2024-12-01",4264,{"week":151,"volume":152},"2024-12-08",2898,{"week":154,"volume":155},"2024-12-15",3100,{"week":157,"volume":158},"2024-12-22",1774,{"week":160,"volume":161},"2024-12-29",682,{"week":163,"volume":164},"2025-01-05",659,{"week":166,"volume":167},"2025-01-12",746,{"week":169,"volume":170},"2025-01-19",658,{"week":172,"volume":173},"2025-01-26",427,{"week":175,"volume":122},"2025-02-02",{"week":177,"volume":178},"2025-02-09",493,{"week":180,"volume":181},"2025-02-16",525,{"week":183,"volume":184},"2025-02-23",529,{"week":186,"volume":187},"2025-03-02",417,{"week":189,"volume":190},"2025-03-09",520,{"week":192,"volume":193},"2025-03-16",591,{"week":195,"volume":196},"2025-03-23",496,{"week":198,"volume":199},"2025-03-30",705,{"week":201,"volume":202},"2025-04-06",491,{"week":204,"volume":205},"2025-04-13",503,{"week":207,"volume":208},"2025-04-20",444,{"week":210,"volume":211},"2025-04-27",229,{"week":213,"volume":214},"2025-05-04",259,{"week":216,"volume":217},"2025-05-11",406,{"week":219,"volume":220},"2025-05-18",257,{"week":222,"volume":223},"2025-05-25",316,{"week":225,"volume":226},"2025-06-01",436,{"week":228,"volume":229},"2025-06-08",372,{"week":231,"volume":232},"2025-06-15",255,{"week":234,"volume":235},"2025-06-22",275,{"week":237,"volume":238},"2025-06-29",269,{"week":240,"volume":241},"2025-07-06",245,{"week":243,"volume":196},"2025-07-13",{"week":245,"volume":246},"2025-07-20",354,{"week":248,"volume":249},"2025-07-27",330,{"week":251,"volume":252},"2025-08-03",360,{"week":254,"volume":255},"2025-08-10",421,{"week":257,"volume":258},"2025-08-17",376,{"week":260,"volume":261},"2025-08-24",375,{"week":263,"volume":264},"2025-08-31",446,{"week":266,"volume":267},"2025-09-07",567,{"week":269,"volume":270},"2025-09-14",337,{"week":272,"volume":273},"2025-09-21",397,{"week":275,"volume":276},"2025-09-28",407,{"week":278,"volume":202},"2025-10-05",{"week":280,"volume":281},"2025-10-12",916,{"week":283,"volume":202},"2025-10-19",{"week":285,"volume":286},"2025-10-26",666,{"week":288,"volume":289},"2025-11-02",549,{"week":291,"volume":292},"2025-11-09",883,{"week":294,"volume":295},"2025-11-16",1186,{"week":297,"volume":298},"2025-11-23",2022,{"week":300,"volume":301},"2025-11-30",2488,{"week":303,"volume":304},"2025-12-07",2329,{"week":306,"volume":307},"2025-12-14",1694,{"week":309,"volume":310},"2025-12-21",1591,{"week":312,"volume":313},"2025-12-28",647,{"week":315,"volume":316},"2026-01-04",481,{"week":318,"volume":319},"2026-01-11",569,{"week":321,"volume":322},"2026-01-18",497,{"week":324,"volume":267},"2026-01-25",{"week":326,"volume":327},"2026-02-01",438,{"week":329,"volume":330},"2026-02-08",483,{"week":332,"volume":333},"2026-02-15",489,{"week":335,"volume":336},"2026-02-22",422,{"week":338,"volume":339},"2026-03-01",508,{"week":341,"volume":342},"2026-03-08",437,{"week":344,"volume":345},"2026-03-15",589,{"week":347,"volume":348},"2026-03-22",578,{"week":350,"volume":184},"2026-03-29",{"week":352,"volume":353},"2026-04-05",506,{"week":355,"volume":356},"2026-04-12",336,{"week":358,"volume":359},"2026-04-19",266,{"week":361,"volume":362},"2026-04-26",271,{"week":364,"volume":365},"2026-05-03",324,{"week":367,"volume":368},"2026-05-10",357,{"week":370,"volume":371},"2026-05-17",384,{"week":373,"volume":374},"2026-05-24",258,{"week":376,"volume":377},"2026-05-31",326,{"week":379,"volume":258},"2026-06-07",{"week":381,"volume":382},"2026-06-14",325,{"week":384,"volume":385},"2026-06-21",274,{"week":387,"volume":388},"2026-06-28",351,{"week":390,"volume":391},"2026-07-05",332,{"week":393,"volume":394},"2026-07-12",303,false,[397,398,399,400,401,402,403,404,405,406,407,408],0.7722838709677419,0.6763354838709678,0.7206193548387096,0.5109419354838709,0.43046308243727593,0.4373218637992832,0.6223225806451612,0.6241491039426522,0.7349333333333332,1.1403096774193549,2.3895397849462365,2.829843727598566,{"top":410,"otherBrandCount":31,"otherClickShare":31},[411,414,417,420,423],{"brand":412,"clickShare":413},"Mattel",0.6325999999999999,{"brand":415,"clickShare":416},"Disney Frozen",0.2343,{"brand":418,"clickShare":419},"Disney",0.0612,{"brand":421,"clickShare":422},"Disney Store",0.0376,{"brand":424,"clickShare":425},"United Labels",0.0343,[427,438,448,458,468,477,486],{"asin":428,"title":429,"brand":412,"imageUrl":430,"price":431,"rating":432,"reviews":433,"clickShare90":434,"clickShare360":435,"launchDate":436,"amazonUrl":437},"B0B29QL9SK","Mattel DISNEY Die Eiskönigin Elsa und Nokk - Bewegliche Elsa-Puppe majestätische Wasserfigur Nokk inspiriert vom Zweiten Teil für Kinder ab 3 Jahren HLW58","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F413moX6zgML.jpg",21.92,4.7,1093,0.5257,0.6195,"2023-01-01","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB0B29QL9SK",{"asin":439,"title":440,"brand":415,"imageUrl":441,"price":442,"rating":22,"reviews":443,"clickShare90":444,"clickShare360":445,"launchDate":446,"amazonUrl":447},"B092QLQBGV","Disney Die Eiskönigin 2 ELSA Puppe und Nokk Figur Spielzeug für Kinder ab 3 Jahren","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41RojZ8yWQL.jpg",34.66,462,0.1437,0.1171,"2021-04-16","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB092QLQBGV",{"asin":449,"title":450,"brand":412,"imageUrl":451,"price":452,"rating":432,"reviews":453,"clickShare90":454,"clickShare360":455,"launchDate":456,"amazonUrl":457},"B0D42BHHLT","Mattel Disney Die Eiskönigin Elsa Modepuppe mit abnehmbarem Kleid und Schuhen mystischem Nokk in Pferdeform und Abenteuer-Kutsche inspiriert von Die Eiskönigin: Winterfest JBG56","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Zx21cfAXL.jpg",40.25,7998,0.1069,0.1263,"2024-06-28","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB0D42BHHLT",{"asin":459,"title":460,"brand":415,"imageUrl":461,"price":26,"rating":462,"reviews":463,"clickShare90":464,"clickShare360":465,"launchDate":466,"amazonUrl":467},"B07KXS96K3","Disney Die Eiskönigin 2 - Jakks Die Eiskönigin 2 Frozen 2 Wassergeist Nokk 40 cm 209264-1 weiß","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41-ydW-xodL.jpg",4.3,1302,0.0906,0.0346,"2018-12-08","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB07KXS96K3",{"asin":469,"title":470,"brand":418,"imageUrl":471,"price":25,"rating":472,"reviews":473,"clickShare90":419,"clickShare360":474,"launchDate":475,"amazonUrl":476},"B07T6GWHMM","Disney Die Eiskönigin kleine ELSA Puppe und Nokk Figur","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41svXAmT6nL.jpg",4.4,515,0.0769,"2019-10-04","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB07T6GWHMM",{"asin":478,"title":479,"brand":421,"imageUrl":480,"price":481,"rating":482,"reviews":353,"clickShare90":422,"clickShare360":483,"launchDate":484,"amazonUrl":485},"B0F1DHD38B","Disney Store Official - Die Eiskönigin - Völlig unverfroren - Spielzeugfigurenset - 8 Spielzeuge - Mit ELSA Anna Olaf Sven Kristoff und Nokk - Ab 3 Jahren geeignet","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41xpM1bwj1L.jpg",30.65,4.5,0.0207,"2025-03-13","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB0F1DHD38B",{"asin":487,"title":488,"brand":424,"imageUrl":489,"price":490,"rating":37,"reviews":38,"clickShare90":425,"clickShare360":491,"launchDate":243,"amazonUrl":492},"B0FHG3MK1V","United Labels Die Eiskönigin Badeanzug UV Schutz 50 für Mädchen ELSA Blau 122\u002F128 Schwimmanzug Einteiler Bademode Kinder Badebekleidung","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31pH-dcb9SL.jpg",19.02,0.0049,"https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB0FHG3MK1V",{"love":494,"hate":514,"returnReasons":525},[495,502,508],{"topic":496,"percentOfMentions":497,"verbatims":498},"Spaß\u002FUnterhaltungserlebnis",0.4048,[499,500,501],"Schönes Spielzeug","Kind ist begeistert","spielt sehr gern damit",{"topic":503,"percentOfMentions":504,"verbatims":505},"Geschenk Zweck",0.2857,[506,507],"ein tolles Geschenk","Geburtstagsgeschenk",{"topic":509,"percentOfMentions":510,"verbatims":511},"Qualität insgesamt",0.1905,[512,513],"Top Qualität","Qualität ist super, fliegt hier durch die Gegend, wird täglich bespielt und sehen noch immer top aus",[515,520],{"topic":516,"percentOfMentions":517,"verbatims":518},"Haltbarkeit",0.25,[519],"leider schon kaputt,",{"topic":521,"percentOfMentions":522,"verbatims":523},"Gesamtgröße",0.16670000000000001,[524],"nook, tatsächlich waren die beiden größer als ich gedacht hatte.",[526,528,530,532,534,537,539,540,542,545],{"reason":521,"pct":527},0.2778,{"reason":503,"pct":529},0.11109999999999999,{"reason":531,"pct":529},"Defekt Material\u002FTeile",{"reason":533,"pct":529},"Kratzfestigkeit",{"reason":535,"pct":536},"Länge",0.0556,{"reason":538,"pct":536},"Druckqualität",{"reason":509,"pct":536},{"reason":541,"pct":536},"Oberschenkel fit",{"reason":543,"pct":544},"Mechanismus probleme",0.0278,{"reason":546,"pct":544},"Gleichgewicht\u002FStabilität",[548,552,557,562,567,572,577,582],{"term":32,"volume":549,"growthQoq":550,"conversionRate":551},10366,-0.3522,0.0165,{"term":553,"volume":554,"growthQoq":555,"conversionRate":556},"nokk",2980,-0.0616,0.0036,{"term":558,"volume":559,"growthQoq":560,"conversionRate":561},"nokk elsa pferd",3527,-0.4883,0.0069,{"term":563,"volume":564,"growthQoq":565,"conversionRate":566},"elsa mit pferd eiskönigin 2",2723,-0.0945,0.0093,{"term":568,"volume":569,"growthQoq":570,"conversionRate":571},"elsa wasserpferd",2942,-0.356,0.012,{"term":573,"volume":574,"growthQoq":575,"conversionRate":576},"elsa und nokk",3616,-0.3792,0.0334,{"term":578,"volume":579,"growthQoq":580,"conversionRate":581},"elsa mit pferd",3466,-0.4606,0.0292,{"term":583,"volume":584,"growthQoq":585,"conversionRate":586},"elsa nokk",2279,-0.5176,0.0077,[588,595,600,606,611,616],{"title":589,"href":590,"score":591,"verdict":592,"marketSize":593,"growth90":594},"luftmatratze mit netzboden","\u002Fresearch\u002Fde\u002Fspielzeug\u002Fluftmatratze-mit-netzboden",69,"watch",28075.85,22.7178,{"title":596,"href":597,"score":591,"verdict":592,"marketSize":598,"growth90":599},"luftmatratze mit netz","\u002Fresearch\u002Fde\u002Fspielzeug\u002Fluftmatratze-mit-netz",150537.29,16.8699,{"title":601,"href":602,"score":603,"verdict":592,"marketSize":604,"growth90":605},"butter squishy","\u002Fresearch\u002Fde\u002Fspielzeug\u002Fbutter-squishy",70,186469.88,13.2512,{"title":607,"href":608,"score":603,"verdict":592,"marketSize":609,"growth90":610},"wasserpistole elektrisch","\u002Fresearch\u002Fde\u002Fspielzeug\u002Fwasserpistole-elektrisch",31503.29,5.7524,{"title":612,"href":613,"score":603,"verdict":592,"marketSize":614,"growth90":615},"ferngesteuertes boot","\u002Fresearch\u002Fde\u002Fspielzeug\u002Fferngesteuertes-boot",477241.44,1.5175,{"title":617,"href":618,"score":603,"verdict":592,"marketSize":619,"growth90":620},"volleyballnetz pool","\u002Fresearch\u002Fde\u002Fspielzeug\u002Fvolleyballnetz-pool",102658.15,14.2346,[622,629,636,643,650,657,664,667,674,681,688,695,702,709,716,723,730,737,744,751],{"nodeId":623,"label":624,"slug":625,"href":626,"nichesTracked":627,"marketSizeTotal":628},"3169011","Küche, Haushalt & Wohnen","kueche-haushalt-wohnen","\u002Fresearch\u002Fde\u002Fkueche-haushalt-wohnen",4240,1383349502,{"nodeId":630,"label":631,"slug":632,"href":633,"nichesTracked":634,"marketSizeTotal":635},"64257031","Drogerie & Körperpflege","drogerie-koerperpflege","\u002Fresearch\u002Fde\u002Fdrogerie-koerperpflege",3237,1276811557,{"nodeId":637,"label":638,"slug":639,"href":640,"nichesTracked":641,"marketSizeTotal":642},"569604","Elektronik & Foto","elektronik-foto","\u002Fresearch\u002Fde\u002Felektronik-foto",1823,892037920,{"nodeId":644,"label":645,"slug":646,"href":647,"nichesTracked":648,"marketSizeTotal":649},"80085031","Baumarkt","baumarkt","\u002Fresearch\u002Fde\u002Fbaumarkt",3232,737405917,{"nodeId":651,"label":652,"slug":653,"href":654,"nichesTracked":655,"marketSizeTotal":656},"340844031","Computer & Zubehör","computer-zubehoer","\u002Fresearch\u002Fde\u002Fcomputer-zubehoer",1375,686948536,{"nodeId":658,"label":659,"slug":660,"href":661,"nichesTracked":662,"marketSizeTotal":663},"10925241","Garten","garten","\u002Fresearch\u002Fde\u002Fgarten",2017,519151639,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":665,"marketSizeTotal":666},2084,508978739,{"nodeId":668,"label":669,"slug":670,"href":671,"nichesTracked":672,"marketSizeTotal":673},"11961465031","Fashion","fashion","\u002Fresearch\u002Fde\u002Ffashion",2560,365637607,{"nodeId":675,"label":676,"slug":677,"href":678,"nichesTracked":679,"marketSizeTotal":680},"84231031","Kosmetik","kosmetik","\u002Fresearch\u002Fde\u002Fkosmetik",1260,348748645,{"nodeId":682,"label":683,"slug":684,"href":685,"nichesTracked":686,"marketSizeTotal":687},"16435121","Sport & Freizeit","sport-freizeit","\u002Fresearch\u002Fde\u002Fsport-freizeit",1017,309255642,{"nodeId":689,"label":690,"slug":691,"href":692,"nichesTracked":693,"marketSizeTotal":694},"79899031","Auto & Motorrad","auto-motorrad","\u002Fresearch\u002Fde\u002Fauto-motorrad",1428,306132836,{"nodeId":696,"label":697,"slug":698,"href":699,"nichesTracked":700,"marketSizeTotal":701},"340847031","Lebensmittel & Getränke","lebensmittel-getraenke","\u002Fresearch\u002Fde\u002Flebensmittel-getraenke",1367,264356631,{"nodeId":703,"label":704,"slug":705,"href":706,"nichesTracked":707,"marketSizeTotal":708},"192417031","Bürobedarf & Schreibwaren","buerobedarf-schreibwaren","\u002Fresearch\u002Fde\u002Fbuerobedarf-schreibwaren",1305,247282048,{"nodeId":710,"label":711,"slug":712,"href":713,"nichesTracked":714,"marketSizeTotal":715},"908824031","Elektro-Großgeräte","elektro-grossgeraete","\u002Fresearch\u002Fde\u002Felektro-grossgeraete",260,180737563,{"nodeId":717,"label":718,"slug":719,"href":720,"nichesTracked":721,"marketSizeTotal":722},"340853031","Haustier","haustier","\u002Fresearch\u002Fde\u002Fhaustier",683,160102589,{"nodeId":724,"label":725,"slug":726,"href":727,"nichesTracked":728,"marketSizeTotal":729},"357577011","Baby","baby","\u002Fresearch\u002Fde\u002Fbaby",631,152693820,{"nodeId":731,"label":732,"slug":733,"href":734,"nichesTracked":735,"marketSizeTotal":736},"5866099031","Gewerbe, Industrie & Wissenschaft","gewerbe-industrie-wissenschaft","\u002Fresearch\u002Fde\u002Fgewerbe-industrie-wissenschaft",490,122120342,{"nodeId":738,"label":739,"slug":740,"href":741,"nichesTracked":742,"marketSizeTotal":743},"213084031","Beleuchtung","beleuchtung","\u002Fresearch\u002Fde\u002Fbeleuchtung",678,115871752,{"nodeId":745,"label":746,"slug":747,"href":748,"nichesTracked":749,"marketSizeTotal":750},"340850031","Musikinstrumente & DJ-Equipment","musikinstrumente-dj-equipment","\u002Fresearch\u002Fde\u002Fmusikinstrumente-dj-equipment",112,26381458,{"nodeId":752,"label":753,"slug":754,"href":755,"nichesTracked":756,"marketSizeTotal":757},"72968031","Sonstiges","sonstiges","\u002Fresearch\u002Fde\u002Fsonstiges",10,498034]