[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-de-spielzeug-elsa-adventskalender-2025":3,"research-sidebar-rollups":352},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":51,"baselines":88,"demand":93,"seasonality":173,"brandShare":174,"products":189,"feedback":239,"searchTerms":278,"related":320,"lastUpdated":35},"c3f10060-0644-4fd3-98cd-8a2e874d81a9","de",{"flag":5,"name":7,"currency":8},"Germany","EUR",{"nodeId":10,"label":11,"slug":12,"href":13},"12950661","Spielzeug","spielzeug","\u002Fresearch\u002Fde\u002Fspielzeug",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":28,"returnRate":29,"successfulLaunches360":20,"newProducts360":30,"amazonNicheId":4,"title":31,"slug":32,"href":33,"leafCategoryName":34,"scrapedAt":35,"brandCount":36,"brandCountYearAgo":26,"sellerCount":37,"signals":38,"avgBsr":40,"pageQuality":41,"unitsSoldMin":42,"unitsSoldAvgMin":43,"unitsSoldAvgMax":44,"revenueMin":45,"revenueMax":46,"avgBrandAgeMonths":47,"avgSellerAgeDays":48,"top20ClickShare":20,"top20BrandShare":20,"primePct":49,"oosRate":50},21218,114821,3.5457,-0.2558,0.0108,1,4.38,1114,17.11,7.81,24.82,5,2000,0.2,0.0188,3,"elsa adventskalender 2025","elsa-adventskalender-2025","\u002Fresearch\u002Fde\u002Fspielzeug\u002Felsa-adventskalender-2025","Adventskalender","2026-07-16T19:05:45.751007+00:00",4,130,[39],"out_of_stock",235,0,1500,100,250,25665,34220,33,194,0.8,0.2735,{"score":52,"verdict":53,"components":54},28,"skip",[55,59,62,66,68,70,73,78,81,84],{"key":56,"score":26,"weight":57,"raw":58},"marketSize",0.15,21217.54,{"key":60,"score":61,"weight":57,"raw":18},"growth",12,{"key":63,"score":64,"weight":65,"raw":19},"conversion",14,0.1,{"key":67,"score":41,"weight":57,"raw":20},"competition",{"key":69,"score":41,"weight":65,"raw":20},"brandShare",{"key":71,"score":72,"weight":65,"raw":21},"qualityGap",62,{"key":74,"score":75,"weight":76,"raw":77},"reviewMoat",60,0.05,1114.4,{"key":79,"score":80,"weight":65,"raw":29},"returns",77,{"key":82,"score":83,"weight":76,"raw":23},"avgPrice",80,{"key":85,"score":86,"weight":76,"raw":87},"priceRange",58,0.5773074661963551,{"avgRating":89,"medianPrice":90,"medianReturnRate":91,"nichesTracked":92},4.37,18.99,0.0109,29809,{"points":94,"droppedPartialWeek":172},[95,98,101,104,107,110,112,115,118,121,123,126,128,130,133,136,139,141,144,147,149,152,155,157,160,163,166,169],{"week":96,"volume":97},"2026-01-04",190,{"week":99,"volume":100},"2026-01-11",108,{"week":102,"volume":103},"2026-01-18",87,{"week":105,"volume":106},"2026-01-25",124,{"week":108,"volume":109},"2026-02-01",122,{"week":111,"volume":43},"2026-02-08",{"week":113,"volume":114},"2026-02-15",69,{"week":116,"volume":117},"2026-02-22",133,{"week":119,"volume":120},"2026-03-01",92,{"week":122,"volume":72},"2026-03-08",{"week":124,"volume":125},"2026-03-15",83,{"week":127,"volume":52},"2026-03-22",{"week":129,"volume":47},"2026-03-29",{"week":131,"volume":132},"2026-04-05",18,{"week":134,"volume":135},"2026-04-12",46,{"week":137,"volume":138},"2026-04-19",67,{"week":140,"volume":132},"2026-04-26",{"week":142,"volume":143},"2026-05-03",61,{"week":145,"volume":146},"2026-05-10",44,{"week":148,"volume":52},"2026-05-17",{"week":150,"volume":151},"2026-05-24",21,{"week":153,"volume":154},"2026-05-31",70,{"week":156,"volume":86},"2026-06-07",{"week":158,"volume":159},"2026-06-14",85,{"week":161,"volume":162},"2026-06-21",53,{"week":164,"volume":165},"2026-06-28",76,{"week":167,"volume":168},"2026-07-05",68,{"week":170,"volume":171},"2026-07-12",93,false,null,{"top":175,"otherBrandCount":41,"otherClickShare":188},[176,179,182,185],{"brand":177,"clickShare":178},"Mattel",0.4403,{"brand":180,"clickShare":181},"LEGO",0.3507,{"brand":183,"clickShare":184},"LAISU",0.1119,{"brand":186,"clickShare":187},"Get Trend",0.097,0.00009999999999998899,[190,200,211,220,229],{"asin":191,"title":192,"brand":180,"imageUrl":193,"price":194,"rating":195,"reviews":196,"clickShare90":181,"clickShare360":197,"launchDate":198,"amazonUrl":199},"B0DWF3FQJZ","LEGO Disney Frozen Adventskalender 2025 - Prinzessinnen Spielzeuge für Mädchen und Jungen ab 5 Jahren - 24 Weihnachtsüberraschungen mit Anna und ELSA Minipuppen und Tierfiguren - Geschenk - 43273","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51-GMzkZkiL.jpg",20.19,4.6,4697,0.3969,"2025-09-01","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB0DWF3FQJZ",{"asin":201,"title":202,"brand":177,"imageUrl":203,"price":204,"rating":205,"reviews":206,"clickShare90":207,"clickShare360":208,"launchDate":209,"amazonUrl":210},"B0CPH1N3BG","Mattel Disney Die Eiskönigin Kleine Anna- und Elsa-Puppen Adventskalender mit 2 Freundefiguren formbarem Sand und 24 Spielteilen inspiriert von Die Eiskönigin Olaf taut auf HWX20","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51p6sQnG79L.jpg",14.57,4.3,534,0.2985,0.3961,"2024-07-04","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB0CPH1N3BG",{"asin":212,"title":213,"brand":177,"imageUrl":214,"price":25,"rating":215,"reviews":36,"clickShare90":216,"clickShare360":217,"launchDate":218,"amazonUrl":219},"B0G43X1DW9","Mattel Disney Die Eiskönigin Adventskalender kleine Puppen Junge Anna und ELSA mit 24 Überraschungen darunter Figuren von Olaf Königin Iduna Wippe und Rutsche JLJ06","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51BVVouOu9L.jpg",4.7,0.1418,0.0009,"2026-02-11","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB0G43X1DW9",{"asin":221,"title":222,"brand":183,"imageUrl":223,"price":24,"rating":224,"reviews":225,"clickShare90":184,"clickShare360":226,"launchDate":227,"amazonUrl":228},"B0CGXJFHBW","LAISU Adventskalender Schmuck Charms Mini DIY Bastelset mit Anime-Prinzessin Armbänder und Anhänger Weihnachtskalender Kleine Geschenke mit 24 Countdown Überraschungen für Mädchen und Junge Frauen","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51lpbCFgu7L.jpg",4.4,94,0.0056,"2025-09-11","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB0CGXJFHBW",{"asin":230,"title":231,"brand":186,"imageUrl":232,"price":233,"rating":234,"reviews":235,"clickShare90":187,"clickShare360":236,"launchDate":237,"amazonUrl":238},"B0F2GKWVWD","Get Trend Disney Frozen Adventskalender 2025 Mädchen mit Haarschmuck & Schmuck Weihnachts Countdown Kalender mit 24 Überraschungen Geschenk Idee (Blau Frozen)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51dQQyWu-xL.jpg",18.17,3.9,243,0.2005,"2025-03-25","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB0F2GKWVWD",{"love":240,"hate":260,"returnReasons":269},[241,246,251,255],{"topic":242,"percentOfMentions":243,"verbatims":244},"Qualität insgesamt",0.3333,[245],"Top Qualität",{"topic":247,"percentOfMentions":248,"verbatims":249},"Geschenk Zweck",0.16670000000000001,[250],"geht gut raus, bei den Geschenken muss man schon mal etwas mehr drücken und ziehen",{"topic":252,"percentOfMentions":248,"verbatims":253},"Design insgesamt",[254],"süße Figuren, sehr gut verarbeitet, ein guter Adventskalender",{"topic":256,"percentOfMentions":257,"verbatims":258},"Spaß\u002FUnterhaltungserlebnis",0.11109999999999999,[259],"Mach Spaß beim auspacken",[261,265],{"topic":262,"percentOfMentions":243,"verbatims":263},"Montage\u002FInstallation",[264],"aber keine Anleitung fürs zusammenbauen.",{"topic":266,"percentOfMentions":243,"verbatims":267},"Anleitung\u002FBenutzerhandbuch\u002FFehlerbehebung",[268],"ohne Anleitung",[270,273,276],{"reason":271,"pct":272},"Defekt Material\u002FTeile",0.5,{"reason":274,"pct":275},"Gesamtgröße",0.25,{"reason":277,"pct":275},"beworben Vs Tatsächliches Produkt",[279,283,287,291,296,300,304,308,312,316],{"term":280,"volume":281,"growthQoq":282,"conversionRate":41},"adventskalender frozen",11887,-0.1269,{"term":284,"volume":285,"growthQoq":286,"conversionRate":41},"frozen adventskalender",11131,-0.3053,{"term":288,"volume":289,"growthQoq":290,"conversionRate":41},"elsa adventskalender",8264,-0.209,{"term":292,"volume":293,"growthQoq":294,"conversionRate":295},"adventskalender eiskönigin",14734,-0.2547,0.0127,{"term":297,"volume":298,"growthQoq":299,"conversionRate":41},"eiskönigin adventskalender",8276,0.0972,{"term":301,"volume":302,"growthQoq":303,"conversionRate":41},"adventskalender elsa",10007,-0.459,{"term":305,"volume":306,"growthQoq":307,"conversionRate":41},"adventskalender anna und elsa",8172,-0.0323,{"term":309,"volume":310,"growthQoq":311,"conversionRate":41},"anna und elsa adventskalender",5415,-0.2941,{"term":313,"volume":314,"growthQoq":315,"conversionRate":41},"eiskönigin adventskalender 2025",5236,-0.1053,{"term":317,"volume":318,"growthQoq":319,"conversionRate":41},"frozen adventskalender 2025",10192,-0.6667,[321,327,332,337,342,347],{"title":322,"href":323,"score":114,"verdict":324,"marketSize":325,"growth90":326},"luftmatratze mit netzboden","\u002Fresearch\u002Fde\u002Fspielzeug\u002Fluftmatratze-mit-netzboden","watch",28075.85,22.7178,{"title":328,"href":329,"score":114,"verdict":324,"marketSize":330,"growth90":331},"luftmatratze mit netz","\u002Fresearch\u002Fde\u002Fspielzeug\u002Fluftmatratze-mit-netz",150537.29,16.8699,{"title":333,"href":334,"score":154,"verdict":324,"marketSize":335,"growth90":336},"butter squishy","\u002Fresearch\u002Fde\u002Fspielzeug\u002Fbutter-squishy",186469.88,13.2512,{"title":338,"href":339,"score":154,"verdict":324,"marketSize":340,"growth90":341},"wasserpistole elektrisch","\u002Fresearch\u002Fde\u002Fspielzeug\u002Fwasserpistole-elektrisch",31503.29,5.7524,{"title":343,"href":344,"score":154,"verdict":324,"marketSize":345,"growth90":346},"ferngesteuertes boot","\u002Fresearch\u002Fde\u002Fspielzeug\u002Fferngesteuertes-boot",477241.44,1.5175,{"title":348,"href":349,"score":154,"verdict":324,"marketSize":350,"growth90":351},"volleyballnetz pool","\u002Fresearch\u002Fde\u002Fspielzeug\u002Fvolleyballnetz-pool",102658.15,14.2346,[353,360,367,374,381,388,395,398,405,412,419,426,433,440,447,454,461,468,475,482],{"nodeId":354,"label":355,"slug":356,"href":357,"nichesTracked":358,"marketSizeTotal":359},"3169011","Küche, Haushalt & Wohnen","kueche-haushalt-wohnen","\u002Fresearch\u002Fde\u002Fkueche-haushalt-wohnen",4240,1383349502,{"nodeId":361,"label":362,"slug":363,"href":364,"nichesTracked":365,"marketSizeTotal":366},"64257031","Drogerie & Körperpflege","drogerie-koerperpflege","\u002Fresearch\u002Fde\u002Fdrogerie-koerperpflege",3237,1276811557,{"nodeId":368,"label":369,"slug":370,"href":371,"nichesTracked":372,"marketSizeTotal":373},"569604","Elektronik & Foto","elektronik-foto","\u002Fresearch\u002Fde\u002Felektronik-foto",1823,892037920,{"nodeId":375,"label":376,"slug":377,"href":378,"nichesTracked":379,"marketSizeTotal":380},"80085031","Baumarkt","baumarkt","\u002Fresearch\u002Fde\u002Fbaumarkt",3232,737405917,{"nodeId":382,"label":383,"slug":384,"href":385,"nichesTracked":386,"marketSizeTotal":387},"340844031","Computer & Zubehör","computer-zubehoer","\u002Fresearch\u002Fde\u002Fcomputer-zubehoer",1375,686948536,{"nodeId":389,"label":390,"slug":391,"href":392,"nichesTracked":393,"marketSizeTotal":394},"10925241","Garten","garten","\u002Fresearch\u002Fde\u002Fgarten",2017,519151639,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":396,"marketSizeTotal":397},2084,508978739,{"nodeId":399,"label":400,"slug":401,"href":402,"nichesTracked":403,"marketSizeTotal":404},"11961465031","Fashion","fashion","\u002Fresearch\u002Fde\u002Ffashion",2560,365637607,{"nodeId":406,"label":407,"slug":408,"href":409,"nichesTracked":410,"marketSizeTotal":411},"84231031","Kosmetik","kosmetik","\u002Fresearch\u002Fde\u002Fkosmetik",1260,348748645,{"nodeId":413,"label":414,"slug":415,"href":416,"nichesTracked":417,"marketSizeTotal":418},"16435121","Sport & Freizeit","sport-freizeit","\u002Fresearch\u002Fde\u002Fsport-freizeit",1017,309255642,{"nodeId":420,"label":421,"slug":422,"href":423,"nichesTracked":424,"marketSizeTotal":425},"79899031","Auto & Motorrad","auto-motorrad","\u002Fresearch\u002Fde\u002Fauto-motorrad",1428,306132836,{"nodeId":427,"label":428,"slug":429,"href":430,"nichesTracked":431,"marketSizeTotal":432},"340847031","Lebensmittel & Getränke","lebensmittel-getraenke","\u002Fresearch\u002Fde\u002Flebensmittel-getraenke",1367,264356631,{"nodeId":434,"label":435,"slug":436,"href":437,"nichesTracked":438,"marketSizeTotal":439},"192417031","Bürobedarf & Schreibwaren","buerobedarf-schreibwaren","\u002Fresearch\u002Fde\u002Fbuerobedarf-schreibwaren",1305,247282048,{"nodeId":441,"label":442,"slug":443,"href":444,"nichesTracked":445,"marketSizeTotal":446},"908824031","Elektro-Großgeräte","elektro-grossgeraete","\u002Fresearch\u002Fde\u002Felektro-grossgeraete",260,180737563,{"nodeId":448,"label":449,"slug":450,"href":451,"nichesTracked":452,"marketSizeTotal":453},"340853031","Haustier","haustier","\u002Fresearch\u002Fde\u002Fhaustier",683,160102589,{"nodeId":455,"label":456,"slug":457,"href":458,"nichesTracked":459,"marketSizeTotal":460},"357577011","Baby","baby","\u002Fresearch\u002Fde\u002Fbaby",631,152693820,{"nodeId":462,"label":463,"slug":464,"href":465,"nichesTracked":466,"marketSizeTotal":467},"5866099031","Gewerbe, Industrie & Wissenschaft","gewerbe-industrie-wissenschaft","\u002Fresearch\u002Fde\u002Fgewerbe-industrie-wissenschaft",490,122120342,{"nodeId":469,"label":470,"slug":471,"href":472,"nichesTracked":473,"marketSizeTotal":474},"213084031","Beleuchtung","beleuchtung","\u002Fresearch\u002Fde\u002Fbeleuchtung",678,115871752,{"nodeId":476,"label":477,"slug":478,"href":479,"nichesTracked":480,"marketSizeTotal":481},"340850031","Musikinstrumente & DJ-Equipment","musikinstrumente-dj-equipment","\u002Fresearch\u002Fde\u002Fmusikinstrumente-dj-equipment",112,26381458,{"nodeId":483,"label":484,"slug":485,"href":486,"nichesTracked":487,"marketSizeTotal":488},"72968031","Sonstiges","sonstiges","\u002Fresearch\u002Fde\u002Fsonstiges",10,498034]