---
title: "Disney Lorcana — €100K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/spielzeug/disney-lorcana"
last_updated: "2026-08-10T04:38:08.266Z"
locale: en
meta:
description: "Niche score 48/100 · €100K/yr market · 304K searches/yr · €35.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · €100K/yr market · 304K searches/yr · €35.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Disney Lorcana — €100K/yr Amazon DE Niche (2026) - Flapen"
---
# **disney lorcana**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 25Conversion 12Competition 77Returns 97Price range 76Avg price 95Brand share 2Review moat 97Quality gap 47
**Review moat**
**Incredible****62.58**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€35.46**
avg listing price — sweet spot $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Price range**
**Great****€5.58–€116.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€100K**
€100K/yr · 304K searches
**Growth**
**Bad****-0.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, disney lorcana is a €100K/yr Amazon Germany market (304K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **disney lorcana market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **€177K–€213K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#495**
- **Page quality**
- **0%**
- **Prime**
- **53%**
- **Sponsored**
- **25%**
- **Out of stock**
- **7.3%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**6 **▼falling
**Sellers**
**146**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 85%
**Open market**
**0%**
- Ravensburger81% - BB-Toy-Trades9% - DrisoCard6% - BA-Yugiohshop2% - LYNX1% - cardcosmos1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/de/spielzeug/disney-lorcana/trend)
## **Top disney lorcana search terms**
- **lorcana**167K/yr+3.4%1.0% conv. - **disney lorcana**45K/yr-10.0%0.8% conv. - **lorcana starter deck**24K/yr-21.8%1.8% conv. - **lorcana karten**12K/yr+29.9%1.5% conv. - **lorcana booster deutsch**14K/yr-5.3%1.4% conv. - **disney lorcana starterset deutsch**6K/yr+11.6%2.4% conv. - **disney sammelkarten**6K/yr+13.7%0.8% conv. - **lorcana deutsch**6K/yr-4.8%1.1% conv. - **disney karten**4K/yr+32.1%0.3% conv. - **lorcana booster**5K/yr-9.5%0.8% conv. [**All search terms **](https://flapen.com/research/de/spielzeug/disney-lorcana/search-terms)
## **Top disney lorcana products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€3K6%€6K9%€9K12%€12K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ravensburger Der Einstieg (Deutsch)**Ravensburger**€13.23**4.6★149 rev](https://www.amazon.de/dp/B0CSZ6NQ1J) [2**Disney Lorcana TCG: Starterset für Sammler - Stitch Edition (Deutsch)**Ravensburger**€21.50**4.8★6 rev](https://www.amazon.de/dp/B0GK75WP41) [3**Disney Lorcana Trading Card Game: Starterset für Sammler (Deutsch)**Ravensburger**€21.33**4.4★28 rev](https://www.amazon.de/dp/B0FMK6HGFD) [4**Lorcana Original Karten Set Deutsch | 50 Sammelkarten inkl. 5 Glitzer-Foils 5 Rares & 2 Super Rares + Sammelbox Ostern Nikolaus Weihnachten & Geburtstag für Kinder & Sammler**DrisoCard**€11.26**5.0★6 rev](https://www.amazon.de/dp/B0G6X6Z8Z5) [5**Disney Lorcana TCG: Geschenkbox Dagobert Duck (Deutsch)**Ravensburger**€24.05**5.0★2 rev](https://www.amazon.de/dp/B0GK7F4FTD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lorcana - Unbekannte Wildnis Schatzkiste der Luminari/Illumineers Trove**BB-Toy-Trades**€49.04**26 rev2mo ago](https://www.amazon.de/dp/B0GZV33R2M) [**BB-Toy-Trades Lorcana - Unbekannte Wildnis Display Box mit 24 Booster Packs - DEUTSCH - Sammelkarten NEU & OVP Toploader**BB-Toy-Trades**€110.05**26 rev2mo ago](https://www.amazon.de/dp/B0GZ34SPNV) [**Disney Lorcana TCG: Collection Starter - Stitch Edition (Englisch)**Ravensburger**€21.92**19 rev5mo ago](https://www.amazon.de/dp/B0GK2QQ93N) [**Disney Lorcana TCG: Starterset für Sammler - Stitch Edition (Deutsch)**Ravensburger**€21.50**6 rev5mo ago](https://www.amazon.de/dp/B0GK75WP41) [**Disney Lorcana TCG: Geschenkbox Dagobert Duck (Deutsch)**Ravensburger**€24.05**2 rev5mo ago](https://www.amazon.de/dp/B0GK7F4FTD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lorcana - Unbekannte Wildnis Schatzkiste der Luminari/Illumineers Trove**BB-Toy-Trades**€49.04**4.8★**▲ 358%**](https://www.amazon.de/dp/B0GZV33R2M) [**BB-Toy-Trades Lorcana - Unbekannte Wildnis Display Box mit 24 Booster Packs - DEUTSCH - Sammelkarten NEU & OVP Toploader**BB-Toy-Trades**€110.05**4.8★**▲ 356%**](https://www.amazon.de/dp/B0GZ34SPNV) [**Disney Lorcana TCG: Starterset für Sammler - Stitch Edition (Deutsch)**Ravensburger**€21.50**4.8★**▲ 333%**](https://www.amazon.de/dp/B0GK75WP41) [**Disney Lorcana TCG: Geschenkbox Dagobert Duck (Deutsch)**Ravensburger**€24.05**5.0★**▲ 244%**](https://www.amazon.de/dp/B0GK7F4FTD) [**Lorcana Original Karten Set Deutsch | 50 Sammelkarten inkl. 5 Glitzer-Foils 5 Rares & 2 Super Rares + Sammelbox Ostern Nikolaus Weihnachten & Geburtstag für Kinder & Sammler**DrisoCard**€11.26**5.0★**▲ 180%**](https://www.amazon.de/dp/B0G6X6Z8Z5)
**~~View all trending →~~**
## **What buyers say about disney lorcana**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sammlungsobjekte**26%
*“Aber für Sammler und Liebhaber möglichst großer Vielfalt sind andere Trading Card Games deutlich "befriedigender" konzipiert.”*
**Eignung Anfänger**16%
*“Super Set für den Einstieg”*
**Qualität insgesamt**15%
*“Top Ware”*
**Geschenk Zweck**6%
*“macht optisch einiges her – da macht das Verschenken oder auch das Behalten gleich doppelt Spaß.”*
**Spaß/Unterhaltungserlebnis**6%
*“Spiel macht selbst Erwachsenen Spaß”*
**Funktionalität insgesamt**5%
*“Das Mischen funktioniert recht gut”*
**Design insgesamt**5%
*“Schönes Design”*
**Preis-Leistungs-Verhältnis**5%
*“Top Preis-Leistung”*
**beworben Vs Tatsächliches Produkt**5%
*“Wie erwartet”*
**Benutzerfreundlichkeit**4%
*“leicht zu lernen”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**67%
*“Für den Preis ein echter Flop”*
**Dicke**11%
*“Könnte gerne noch dicker sein”*
**Ethischer Handel/Fairer Handel**11%
*“Betrug”*
**Geruch**6%
*“Sobald man den Ordner aufmacht, kommt einem dieser typische Plastikgeruch aus der Kindheit entgegen, wie z. B. von aufblasbaren Bällen, oder Planschbecken”*
### **Top return reasons **
**Materialqualität**19%
**Geschenk Zweck**15%
**Geruch**15%
**Spaß/Unterhaltungserlebnis**8%
**Defekt Material/Teile**8%
**Gesamtgröße**8%
**Fleckenbeständigkeit**8%
**Speicherkapazität**8%
**beworben Vs Tatsächliches Produkt**8%
**Lackqualität**4%
## **Common questions**
- **Is disney lorcana profitable to sell on Amazon Germany?**
- The niche generates €100K/yr across 36 tracked products. 8 of 16 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the disney lorcana niche?**
- 6 brands and 146 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in disney lorcana?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Dicke, Ethischer Handel/Fairer Handel. The return rate is 0.6%.
- **When does demand for disney lorcana peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the disney lorcana niche?**
- Listings span €5.58–€116.72; the average listing price is €35.46 (sweet spot $15–$100). The average incumbent carries 63 reviews — the moat a new listing must climb.
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