---
title: "Products — butter squishy - Flapen"
canonical_url: "https://flapen.com/research/de/spielzeug/butter-squishy/products"
last_updated: "2026-07-21T14:12:53.539Z"
locale: en
meta:
  description: "Niche score 70/100 · €186K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 70/100 · €186K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — butter squishy - Flapen"
---

# **butter squishy**

**Worth a look**

Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 37Growth 100Conversion 39Competition 66Returns 100Price range 21Avg price 41Brand share 80Review moat 99Quality gap 98

**Growth**

**Incredible****>1,000%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Review moat**

**Incredible****22.61**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Incredible****3.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****€10.89**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****€186K**

€186K/yr · 551K searches

**Price range**

**Bad****€1.65–€18.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100