---
title: "Among Us — €10K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/spielzeug/among-us"
last_updated: "2026-08-09T17:25:09.100Z"
locale: en
meta:
description: "Niche score 57/100 · €10K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · €10K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Among Us — €10K/yr Amazon DE Niche (2026) - Flapen"
---
# **among us**
**Worth a look**
Shows demand growing +86.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 3Growth 86Conversion 5Competition 84Returns 81Price range 73Avg price 82Brand share 36Review moat 79Quality gap 75
**Growth**
**Great****+86.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Avg price**
**Great****€17.60**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****412.33**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****€4.37–€43.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€10K**
€10K/yr · 162K searches
According to Flapen's Amazon Germany niche tracking, among us is a €10K/yr Amazon Germany market (162K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jun–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **among us market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **€26K–€35K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#2,387**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **31%**
- **Out of stock**
- **18.9%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**18 **▲rising
**Sellers**
**56**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 72%
**Open market**
**14%**
- Among Us44% - Toikido13% - FINN9% - P.M.I.9% - Just Toys LLC9% - NAME IT3% - Open — no brand owns it (12 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +86.4% search growth over the last 90 days.
15K10KHoliday '24Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/de/spielzeug/among-us/trend)
## **Top among us search terms**
- **among us**95K/yr+92.0%0.3% conv. - **among**17K/yr>1,000%0.0% conv. - **among us plüschtier**18K/yr-13.6%0.7% conv. - **among us figuren**18K/yr-26.8%1.7% conv. - **amongus**4K/yr+28.2%0.5% conv. - **among us kuscheltier**6K/yr-48.4%0.3% conv. - **among us lego**4K/yr+17.6%0.2% conv. [**All search terms **](https://flapen.com/research/de/spielzeug/among-us/search-terms)
## **Top among us products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€3086%€6169%€92412%€1K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Toikido Actionsfiguren Among us Kompatibel Fantastische Kreaturen 5cm 18 stück !**Toikido**€28.82**4.6★39 rev](https://www.amazon.de/dp/B0FLXY4615) [2**FINN Shapewear Herren Kompressionsshirt und Bauch-Weg Unterhemd**FINN**€30.71**3.8★671 rev](https://www.amazon.de/dp/B0FNWZ3ZTL) [3**Among Us Micro Figures Blind Bag - 4 Pack 8 Figuren insgesamt**Among Us**€12.32**3.6★24 rev](https://www.amazon.de/dp/B0B7XNLD7B) [4**P.M.I. Among Us Crewmate Figure - 1 Pack (S1) (Random) (AU2005)**Among Us**€4.63**4.1★32 rev](https://www.amazon.de/dp/B09FT8P1Q8) [5**Offiziell lizenzierter Crewmate Among Us Serie 2 Schlüsselanhänger in Überraschungstüte**Among Us**€4.75**3.9★16 rev](https://www.amazon.de/dp/B09SB1VMLF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FINN Shapewear Herren Kompressionsshirt und Bauch-Weg Unterhemd**FINN**€30.71**671 rev10mo ago](https://www.amazon.de/dp/B0FNWZ3ZTL) [**FINN Shapewear Herren Kompressionsshirt und Bauch-Weg Unterhemd**FINN**€32.70**671 rev10mo ago](https://www.amazon.de/dp/B0FNWW39RR) [**Toikido Actionsfiguren Among us Kompatibel Fantastische Kreaturen 5cm 18 stück !**Toikido**€28.82**39 rev11mo ago](https://www.amazon.de/dp/B0FLXY4615) [**Toikido Actionsfiguren Among us Kompatibel Fantastische Kreaturen 5cm 1 stück zufällig (1 Stück Zufällig Model)**Toikido**€5.28**39 rev11mo ago](https://www.amazon.de/dp/B0G7YBN9XS) [**NAME IT Boy T-Shirt Among Us**NAME IT**€17.58**1 rev1y ago](https://www.amazon.de/dp/B0FH4ZW3T8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FINN Shapewear Herren Kompressionsshirt und Bauch-Weg Unterhemd**FINN**€32.70**3.8★**▲ 217%**](https://www.amazon.de/dp/B0FNWW39RR) [**FINN Shapewear Herren Kompressionsshirt und Bauch-Weg Unterhemd**FINN**€30.71**3.8★**▲ 216%**](https://www.amazon.de/dp/B0FNWZ3ZTL) [**NAME IT Boy T-Shirt Among Us**NAME IT**€17.58**5.0★**▲ 192%**](https://www.amazon.de/dp/B0FH4ZW3T8) [**Among Us Crewmates Mehrfarbige Socken | 5 Paar lustige Grafikdesigns für Jungen | Bequeme und verspielte Spielartikel | Rote gelbe grüne blaue und schwarze Charakterbekleidung**Among Us**€12.46**5.0★**▲ 153%**](https://www.amazon.de/dp/B0DY1PG3ZY) [**Among Us Sammel-Actionfigur Serie 1 mit Zubehör Lila**Among Us**€24.95**4.3★**▲ 144%**](https://www.amazon.de/dp/B09SGMDML2)
**~~View all trending →~~**
## **What buyers say about among us**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**28%
*“Super Qualität zum kleinen Preis”*
**beworben Vs Tatsächliches Produkt**19%
*“So wie erwartet”*
**Gesamtgröße**17%
*“Super Passform,”*
**Farbe**8%
*“Schöne Farben”*
**Komfort insgesamt**6%
*“Guter Sitz”*
**Spaß/Unterhaltungserlebnis**6%
*“Kids waren begeistert”*
**Preis-Leistungs-Verhältnis**6%
*“Greift sich gut an für den Preis”*
**Design insgesamt**3%
*“Cooles Design”*
**Form/Stil**3%
*“Glattere Silhouette unterm Hemd”*
### **What buyers complain about **
**Gesamtgröße**25%
*“zu klein”*
**Qualität insgesamt**19%
*“schlecht verarbeitet”*
**Materialqualität**13%
*“Hartplastik viel zu teuer”*
**Haltbarkeit**13%
*“Leider sind sie doch recht schnell durchgelaufen”*
**Preis-Leistungs-Verhältnis**13%
*“eindeutig den Preis nicht wert”*
**Hartes Gefühl**6%
*“etwas fadenscheinig”*
### **Top return reasons **
**Gesamtgröße**41%
**beworben Vs Tatsächliches Produkt**15%
**Breite**12%
**Qualität insgesamt**4%
**Taschen/Abteilungen**4%
**Produktzustand**3%
**Haltbarkeit**3%
**Schulterpassform**3%
**Brustpassform**3%
**Geschenk Zweck**3%
## **Common questions**
- **Is among us profitable to sell on Amazon Germany?**
- The niche generates €10K/yr across 51 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +86.4%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the among us niche?**
- 18 brands and 56 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in among us?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Materialqualität. The return rate is 1.7%.
- **When does demand for among us peak?**
- Demand peaks in Jun–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the among us niche?**
- Listings span €4.37–€43.90; the average listing price is €17.60 (sweet spot $15–$100). The average incumbent carries 412 reviews — the moat a new listing must climb.
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