---
title: "Zwiebeln — €72K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/zwiebeln"
last_updated: "2026-08-10T06:21:43.935Z"
locale: en
meta:
description: "Niche score 49/100 · €72K/yr market · 106K searches/yr · €3.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · €72K/yr market · 106K searches/yr · €3.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Zwiebeln — €72K/yr Amazon DE Niche (2026) - Flapen"
---
# **zwiebeln**
**Skip it**
Prices mostly outside the sweet spot ($0.93–$13.14) — this niche doesn't clear our bar today.
Market size 18Growth 19Conversion 99Competition 55Returns 100Price range 0Avg price 11Brand share 55Review moat 92Quality gap 43
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****166.21**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€72K**
€72K/yr · 106K searches
**Avg price**
**Bad****€3.84**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****€0.93–€13.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, zwiebeln is a €72K/yr Amazon Germany market (106K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zwiebeln market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **€77K–€96K**
- units × avg price
- **Conversion rate**
- **17.7%**
- **Avg BSR**
- **#93**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **27%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 88%
**Open market**
**22%**
- Generisch29% - Quast Meerrettich17% - Frisches Gemüse12% - Angermeir7% - Bamelo7% - DUTCH BULBS EXCLUSIVE PLANTS FROM HOLLAND7%
## **Demand**
Weekly Amazon search volume, last 42 weeks — -11.3% search growth over the last 90 days.
3K2KHoliday '25Spike '26Sep '25Nov '25Jan '26Feb '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/zwiebeln/trend)
## **Top zwiebeln search terms**
- **zwiebeln**63K/yr-8.7%6.7% conv. - **zwiebel**27K/yr-10.6%4.5% conv. - **onion**11K/yr-23.9%6.1% conv. - **rote zwiebeln**5K/yr-20.6%7.8% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/zwiebeln/search-terms)
## **Top zwiebeln products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€3K8%€6K12%€9K16%€12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**UNSER LAND BIO Zwiebeln gelb (1 kg)**Generisch**€2.74**4.7★19 rev](https://www.amazon.de/dp/B0DNK1RS15) [2**Rote Zwiebeln | Frische Rote Speisezwiebeln (2 5 KG)**Quast Meerrettich**€4.63**4.5★121 rev](https://www.amazon.de/dp/B0C8ZJNP55) [3**Zwiebel rot im Netz 500g (0.5 kg)**Generisch**€1.47**4.5★46 rev](https://www.amazon.de/dp/B0DPMR2PML) [4**Zwiebel rot 500 g**Frisches Gemüse**€1.97**4.6★204 rev](https://www.amazon.de/dp/B089YNP1N7) [5**Zwiebeln gelbe Speisezwiebel Haushaltszwiebel aus der Lüneburger Heide 5 Kg**Bamelo**€5.69**4.6★38 rev](https://www.amazon.de/dp/B0CJQK8GHP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kühne Burger Zwiebeln 370ml**Kühne**€2.23**5 rev5mo ago](https://www.amazon.de/dp/B0GJCVLK4H) [**Zwiebeln Mild 500 g**Frisches Gemüse**€4.00**15 rev11mo ago](https://www.amazon.de/dp/B0BTYR7CXW) [**Marks & Spencer Pickled Red Onions (0.26 kg)**Marks & Spencer**€3.63**3 rev1y ago](https://www.amazon.de/dp/B0FDGWBZNY) [**Zwiebel rot im Netz 500g (0.5 kg)**Generisch**€1.47**46 rev1y ago](https://www.amazon.de/dp/B0DPMR2PML) [**UNSER LAND BIO Zwiebeln gelb (1 kg)**Generisch**€2.74**19 rev1y ago](https://www.amazon.de/dp/B0DNK1RS15)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kühne Burger Zwiebeln 370ml**Kühne**€2.23**4.5★**▲ 314%**](https://www.amazon.de/dp/B0GJCVLK4H) [**Chrestensen Steckzwiebel Stuttgarter Riesen 500g -**Chrestensen**€6.16**4.3★**▲ 103%**](https://www.amazon.de/dp/B07MJMDX24) [**Marks & Spencer Pickled Red Onions (0.26 kg)**Marks & Spencer**€3.63**5.0★**▲ 97%**](https://www.amazon.de/dp/B0FDGWBZNY) [**Angermeirs Münchner Schalotten rund (0.25 kg)**Angermeir**€1.71**0.0★**▲ 89%**](https://www.amazon.de/dp/B0DPFK24Y2) [**Steckzwiebeln Stuttgarter Riesen (500 gr) - Frühlingszwiebeln Winterhart - Hoher Qualität aus Holland (kein Samen) - Mild scharfe Gemüsezwiebel Steckzwiebel größe 14-21 mm**DUTCH BULBS EXCLUSIVE PLANTS FROM HOLLAND**€9.02**4.3★**▲ 63%**](https://www.amazon.de/dp/B0BSCYPWNR)
**~~View all trending →~~**
## **What buyers say about zwiebeln**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**32%
*“Mega lecker”*
**Qualität insgesamt**18%
*“Super Qualität”*
**Geschmack**9%
*“Guter Geschmack”*
**Vegan/Biologisch**7%
*“Schmalz vegan”*
**beworben Vs Tatsächliches Produkt**5%
*“Alles wie erwartet”*
**Frische**4%
*“Frisch,fest, alle Zwiebeln 1a”*
**Pflanzenwachstum**3%
*“Wächst wie es soll”*
**Preis-Leistungs-Verhältnis**3%
*“Preisleistung ist okay”*
**Knusprigkeit**2%
*“Knackige Zwiebel”*
**Gesamtgröße**2%
*“fur eine person allein die richtige grosse, gute kwalitat”*
### **What buyers complain about **
**Gesamtgröße**19%
*“sind allerdings die kleinen Gläser- schade”*
**Qualität insgesamt**11%
*“Qualität nicht so ok”*
**Geschmack insgesamt**11%
*“Es schmeckt nicht”*
**Pflanzenwachstum**6%
*“Leider vorwiegend Blütenbildende Ware”*
**Preis-Leistungs-Verhältnis**6%
*“teuer”*
**Ölig/fettig**4%
*“Was allerdings sehr schwierig ist, ist das Palmfett”*
**Ethischer Handel/Fairer Handel**4%
*“Achtung Betrug”*
**Geschmack**4%
*“nicht jedermanns Geschmack”*
**Verdünnt/wässrig**3%
*“War leider wie pulver”*
**Feucht/Trocken**3%
*“Vertrocknet und teilweise wie Gummi”*
## **Common questions**
- **Is zwiebeln profitable to sell on Amazon Germany?**
- The niche generates €72K/yr across 33 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the zwiebeln niche?**
- 18 brands and 21 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in zwiebeln?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Geschmack insgesamt. The return rate is 0.0%.
- **What does it cost to enter the zwiebeln niche?**
- Listings span €0.93–€13.14; the average listing price is €3.84 (sweet spot $15–$100). The average incumbent carries 166 reviews — the moat a new listing must climb.
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