---
title: "Zuckerfreie Kekse — €105K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/zuckerfreie-kekse"
last_updated: "2026-08-10T00:09:23.171Z"
locale: en
meta:
description: "Niche score 38/100 · €105K/yr market · 232K searches/yr · €9.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · €105K/yr market · 232K searches/yr · €9.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Zuckerfreie Kekse — €105K/yr Amazon DE Niche (2026) - Flapen"
---
# **zuckerfreie kekse**
**Skip it**
Soft demand (-29.5% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 10Conversion 57Competition 34Returns 100Price range 20Avg price 28Brand share 11Review moat 65Quality gap 55
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****919.55**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****€9.30**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****€105K**
€105K/yr · 232K searches
**Price range**
**Bad****€1.59–€18.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-29.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, zuckerfreie kekse is a €105K/yr Amazon Germany market (232K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb. Verdict: Skip it — 38/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zuckerfreie kekse market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **€116K–€140K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#131**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **60%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**2%**
- Coppenrath38% - Gullon38% - FOOODY 4U14% - Tirma3% - feel fit3% - Biscoff2% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.5% search growth over the last 90 days.
8K6KSpike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/zuckerfreie-kekse/trend)
## **Top zuckerfreie kekse search terms**
- **zuckerfreie kekse**72K/yr-37.3%3.0% conv. - **kekse ohne zucker**55K/yr-26.9%3.3% conv. - **coppenrath zuckerfrei**33K/yr-21.8%3.9% conv. - **kekse zuckerfrei**23K/yr-24.6%3.3% conv. - **zuckerfrei kekse**12K/yr-36.4%3.4% conv. - **diabetiker kekse**9K/yr-17.1%3.5% conv. - **zero kekse**5K/yr+3.4%2.5% conv. - **coppenrath kekse**4K/yr+7.4%2.4% conv. - **zuckerfreie kekse coppenrath**4K/yr-19.4%4.5% conv. - **low carb kekse**6K/yr-41.6%1.2% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/zuckerfreie-kekse/search-terms)
## **Top zuckerfreie kekse products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€5K10%€11K15%€16K20%€21K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Coppenrath zuckerfrei Wiener Sandringe (1 x 200 g)**Coppenrath**€2.46**4.5★349 rev](https://www.amazon.de/dp/B00DE5YQ6W) [2**Gullón Zero Zuckerfrei Keks 5-Sorten-Assortiment: Vanille- & Schoko-Waffeln Finas Choco Leche Snack Choco & Chip Choco ohne Zuckerzusatz ballaststoffreich Mixpackung**Gullon**€15.21**4.3★71 rev](https://www.amazon.de/dp/B0FQCRZ8X3) [3**Coppenrath Tragetasche zuckerfreies Feinbäck 6fach sortiert (6 x 200 g)**Coppenrath**€18.30**4.5★305 rev](https://www.amazon.de/dp/B0BZD15HTQ) [4**Coppenrath Zuckerfreies Feingebäck Probierpaket 7 × 200 g 7 verschiedene Gebäcksorten wiederverschließbar 1 4 kg**FOOODY 4U**€14.39**4.5★92 rev](https://www.amazon.de/dp/B0D86YR99X) [5**Gullon Zuckerfrei Schokolade Sortiment 319g**Gullon**€9.10**4.4★308 rev](https://www.amazon.de/dp/B07ZQJPVBS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gullón Zero Sandwich Kekse | Ohne Zuckerzusatz | 3er Pack (3× 250 g) | Gefüllt mit 37% Schokoladencreme | Reich an Ballaststoffen**Gullon**€11.11**31 rev7mo ago](https://www.amazon.de/dp/B0G4BGY73K) [**Gullon Zero | Zuckerfreie dünne Kekse mit Milchschokolade | 2 Packungen à 150 g**Gullon**€7.86**32 rev9mo ago](https://www.amazon.de/dp/B0FS7R5ZP7) [**Gullón Zero Twins Doppelkekse Kakaokeks mit Cremefüllung ohne Zuckerzusatz ballaststoffreich 4er Pack**Gullon**€13.05**15 rev9mo ago](https://www.amazon.de/dp/B0FS7LFBKJ) [**Gullón Zero Zuckerfrei Keks 5-Sorten-Assortiment: Vanille- & Schoko-Waffeln Finas Choco Leche Snack Choco & Chip Choco ohne Zuckerzusatz ballaststoffreich Mixpackung**Gullon**€15.21**71 rev10mo ago](https://www.amazon.de/dp/B0FQCRZ8X3) [**Feel FIT Enjoy! Choco & Peanut Protein Kekse mit Erdnuss Creme und Erdnüssen in Milchschokolade ohne Zuckerzusatz Low-Carb & Keto-freundlich Süßigkeiten Kekse für Diabetiker Protein Snacks 96 g**feel fit**€2.65**99 rev10mo ago](https://www.amazon.de/dp/B0FTMLX3Y2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gullón Zero Sandwich Kekse | Ohne Zuckerzusatz | 3er Pack (3× 250 g) | Gefüllt mit 37% Schokoladencreme | Reich an Ballaststoffen**Gullon**€11.11**4.4★**▲ 149%**](https://www.amazon.de/dp/B0G4BGY73K) [**Gullón Zero Zuckerfrei Keks 5-Sorten-Assortiment: Vanille- & Schoko-Waffeln Finas Choco Leche Snack Choco & Chip Choco ohne Zuckerzusatz ballaststoffreich Mixpackung**Gullon**€15.21**4.3★**▲ 74%**](https://www.amazon.de/dp/B0FQCRZ8X3) [**Coppenrath zuckerfrei Wiener Sandringe (1 x 200 g)**Coppenrath**€2.46**4.5★**▲ 60%**](https://www.amazon.de/dp/B00DE5YQ6W) [**Gullón Zero Twins Doppelkekse Kakaokeks mit Cremefüllung ohne Zuckerzusatz ballaststoffreich 4er Pack**Gullon**€13.05**4.7★**▲ 60%**](https://www.amazon.de/dp/B0FS7LFBKJ) [**frankonia CHOCOLAT NO SUGAR ADDED Hazelnut Crisp Cocoa Waffles 9 Stück**frankonia CHOCOLAT**€3.69**4.3★**▲ 50%**](https://www.amazon.de/dp/B0F2FMQ5VR)
**~~View all trending →~~**
## **What buyers say about zuckerfreie kekse**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**49%
*“Geschmacklich tip top”*
**Süße**10%
*“Leckerer Snack mit Zero Zucker”*
**Backen**8%
*“Hafer Cookies”*
**Geschmack**6%
*“super Geschmack”*
**Knusprigkeit**4%
*“Bissfest und lecker”*
**Qualität insgesamt**3%
*“Super Produkt”*
**Gesundheitliche Vorteile – insgesamt**3%
*“Diabetes Plätzchen”*
**Preis-Leistungs-Verhältnis**2%
*“Super Preise”*
**Künstliche Süßstoffe**1%
*“Sehr gute Alternative zu zuckerhaltigen Keksen”*
**Ernährungs Gehalt**1%
*“Vor allem bei Low Carb oder Keto eine gute Alternative zu normalen Süßigkeiten”*
### **What buyers complain about **
**Geschmack insgesamt**15%
*“0 Geschmack”*
**Preis-Leistungs-Verhältnis**15%
*“Allerdings etwas teuer”*
**Süße**13%
*“Nicht ganz so süß”*
**Pulverisiert/zerbröselt**7%
*“Zerbröselt”*
**Geschmack**6%
*“0 Geschmack”*
**Feucht/Trocken**3%
*“Sie sind staubtrocken”*
**Lagertemperatur**3%
*“Im Locker leider komplett geschmolzen”*
**Ernährungs Gehalt**3%
*“Keine Nährwert-Tabelle”*
**Inhaltsstoffe – insgesamt**1%
*“Ich habe mit den Keksen als Zutat immer eine Nascherei”*
**beworben Vs Tatsächliches Produkt**1%
*“medizinisch irreführend”*
## **Common questions**
- **Is zuckerfreie kekse profitable to sell on Amazon Germany?**
- The niche generates €105K/yr across 20 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -29.5%. Flapen's verdict: Skip it (38/100).
- **How competitive is the zuckerfreie kekse niche?**
- 8 brands and 22 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in zuckerfreie kekse?**
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Süße. The return rate is 0.0%.
- **When does demand for zuckerfreie kekse peak?**
- Demand peaks in Feb; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the zuckerfreie kekse niche?**
- Listings span €1.59–€18.30; the average listing price is €9.30 (sweet spot $15–$100). The average incumbent carries 920 reviews — the moat a new listing must climb.
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