---
title: "zero — €1.4M/yr Amazon Germany Niche, Score 58/100 - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/zero"
last_updated: "2026-07-21T06:35:28.393Z"
locale: en
meta:
description: "zero clears our launch bar: a $1.4M/yr market growing +25.1% this quarter with returns at 0.1%. Data updated Jul 2026."
"og:description": "zero clears our launch bar: a $1.4M/yr market growing +25.1% this quarter with returns at 0.1%. Data updated Jul 2026."
"og:title": "zero — €1.4M/yr Amazon Germany Niche, Score 58/100 - Flapen"
---
# **zero**
**Launch it**
A $1.4M/yr market growing +25.1% this quarter with returns at 0.1% — clears our launch bar.
Market size 85Growth 53Conversion 83Competition 62Returns 100Price range 26Avg price 43Brand share 8Review moat 61Quality gap 28
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Market size**
**Great****€1.4M**
€1.4M/yr · 1.4M searches
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,074.04**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+25.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****€11.14**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****€4.20–€18.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, zero is a €1.4M/yr Amazon Germany market (1.4M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jun. Verdict: Launch it — 58/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **200K–250K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **€2.2M–€2.8M**
- units × avg price
- **Launch success**
- **83%**
- 5 of 6 new (360d)
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#74**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **75%**
- **Out of stock**
- **7.5%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **178 days**
## **Competition**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 94%
**Open market**
**1%**
- Coca-Cola50% - Pepsi30% - Fanta7% - Sprite6% - Coca-Cola Zero4% - by Amazon2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +25.1% search growth over the last 90 days.
80K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/zero/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€141K20%€282K30%€424K40%€565K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Coca-Cola Zero Sugar - koffeinhaltiges Erfrischungsgetränk mit originalem Coca-Cola-Geschmack - null Zucker und ohne Kalorien - in stylischen Dosen (24 x 330 ml)**Coca-Cola**€14.53**4.6★4,822 rev](https://www.amazon.de/dp/B01CFWDOZS) [2**Pepsi Zero Zucker Das zuckerfreie Erfrischungsgetränk von Pepsi ohne Kalorien Koffeinhaltige Cola in der Dose EINWEG Dose (24 x 0 33 l) (Verpackungsdesign kann abweichen)**Pepsi**€13.62**4.4★1,758 rev](https://www.amazon.de/dp/B08YHZY89F) [3**Coca-Cola Zero Sugar Zero Koffein - prickelndes Erfrischungsgetränk mit originalem Coke-Geschmack - ohne Zucker und ohne Kalorien - koffeinfreier Softdrink in Einweg Dosen (24 x 330 ml)**Coca-Cola**€18.86**4.7★180 rev](https://www.amazon.de/dp/B0F4F1J16M) [4**Coca-Cola zero sugar koffeinfrei Cola zuckerfreies kalorienfreies Erfrischungsgetränk ohne Koffein 6x 1 25L Einweg PET Flaschen Vorratspack**Coca-Cola**€7.15**4.8★84 rev](https://www.amazon.de/dp/B0GT95P3GB) [5**Fanta Zero Orange - fruchtig-spritzige Limonade mit klassischem Orangen-Geschmack - ohne Zucker und ohne Kalorien - erfrischender Softdrink in stylischen Dosen (24 x 330 ml)**Fanta**€14.07**4.5★298 rev](https://www.amazon.de/dp/B0CRSPJQ42)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Coca-Cola zero sugar koffeinfrei Cola zuckerfreies kalorienfreies Erfrischungsgetränk ohne Koffein 6x 1 25L Einweg PET Flaschen Vorratspack**Coca-Cola**€7.15**84 rev3mo ago](https://www.amazon.de/dp/B0GT95P3GB) [**Sprite Zero Sugar Mint Chill - Maximale Erfrischung mit Limetten und Zitronen-Geschmack und leichter Minz-Note - ohne Zucker ohne Kalorien - Limonade in Einweg-Dosen (24 x 330ml)**Sprite**€18.38**46 rev5mo ago](https://www.amazon.de/dp/B0GK99J631) [**Pepsi Zero Zucker Vanilla Cream Soda Geschmack in der Dose Einweg (24 x 0 33l)**Pepsi**€16.94**201 rev7mo ago](https://www.amazon.de/dp/B0G7J5N8GQ) [**Pepsi Zero Zucker Strawberry n Cream Geschmack in der Dose Einweg (24 x 0 33l)**Pepsi**€16.90**205 rev7mo ago](https://www.amazon.de/dp/B0G7JFZQ1R) [**Fanta Tutti Frutti ohne zucker - mit fruchtigem Geschmack einer Mischung tropischer Früchte ohne Kalorien - temporäres erfrischendes Softgetränk in Einweg Dosen (24 x 330 ml)**Fanta**€16.63**117 rev9mo ago](https://www.amazon.de/dp/B0FV865B62)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Coca-Cola zero sugar Cola zuckerfreies kalorienfreies koffeinhaltiges Erfrischungsgetränk 6x 1 25L Einweg PET Flaschen Vorratspack**Coca-Cola**€7.25**4.7★**▲ 209%**](https://www.amazon.de/dp/B07GRB64N5) [**Coca-Cola zero sugar koffeinfrei Cola zuckerfreies kalorienfreies Erfrischungsgetränk ohne Koffein 6x 1 25L Einweg PET Flaschen Vorratspack**Coca-Cola**€7.15**4.8★**▲ 201%**](https://www.amazon.de/dp/B0GT95P3GB) [**Sprite Zero Sugar Mint Chill - Maximale Erfrischung mit Limetten und Zitronen-Geschmack und leichter Minz-Note - ohne Zucker ohne Kalorien - Limonade in Einweg-Dosen (24 x 330ml)**Sprite**€18.38**4.6★**▲ 185%**](https://www.amazon.de/dp/B0GK99J631) [**Coca-Cola Classic - prickelndes Erfrischungsgetränk mit unverwechselbarem Coke-Geschmack - koffeinhaltiger Softdrink in Einweg Dosen (24 x 330 ml)**Coca-Cola**€12.35**4.6★**▲ 87%**](https://www.amazon.de/dp/B01CFWDNF4) [**Coca-Cola Zero Sugar Zero Koffein - prickelndes Erfrischungsgetränk mit originalem Coke-Geschmack - ohne Zucker und ohne Kalorien - koffeinfreier Softdrink in Einweg Dosen (24 x 330 ml)**Coca-Cola**€18.86**4.7★**▲ 65%**](https://www.amazon.de/dp/B0F4F1J16M)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**45%
*“Tasty”*
**Geschmack**13%
*“Grandios und wirklich elegant im Geschmack”*
**Preis-Leistungs-Verhältnis**9%
*“Preis Leistung ok”*
**Süße**8%
*“trotz Zero Sugar angenehm süß.”*
**Frische**4%
*“Fresh, fresher, sprite Chill”*
**Qualität insgesamt**3%
*“Super Produkt”*
**beworben Vs Tatsächliches Produkt**2%
*“wie erwartet”*
**Koffeingehalt**2%
*“Zero + Zero Koffein sehr nice”*
**Alkoholgeschmack**2%
*“Beste Sprite jemals”*
**Design insgesamt**1%
*“Mega Dosen Design”*
### **What buyers complain about **
**Geschmack insgesamt**36%
*“schmeckt wie Cola Zero”*
**Geschmack**14%
*“kaum Cola-Geschmack.”*
**Süße**10%
*“nicht so süß”*
**Künstliche Süßstoffe**5%
*“Süßungsmittel (Aspartam, Acesulfam K, Sucralose),”*
**Preis-Leistungs-Verhältnis**5%
*“Ware gut nur preislich erhöhter als im Laden”*
**Lagertemperatur**2%
*“Die Dosen waren alle verdrückt”*
**Abgestanden/verfault/verwöhnt**2%
*“Altes Pepsi; schmeckt nicht”*
**Haltbarkeit**2%
*“MHD 01.2026.fast 4 Monate abgelaufen”*
**Koffeingehalt**1%
*“Es gibt in meiner näheren Umgebung keine CocaCola koffeinfrei incl. Zero zu kaufen”*
**Inhaltsstoffe – insgesamt**1%
*“Kaum Kohlensäure”*
## **Common questions**
- **Is zero profitable to sell on Amazon Germany?**
- The niche generates €1.4M/yr across 24 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +25.1%. Flapen's verdict: Launch it (58/100).
- **How competitive is the zero niche?**
- 7 brands and 36 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in zero?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Süße. The return rate is 0.1%.
- **When does demand for zero peak?**
- Demand peaks in Jun; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the zero niche?**
- Listings span €4.20–€18.86; the average listing price is €11.14 (sweet spot $15–$100). The average incumbent carries 1,074 reviews — the moat a new listing must climb.
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