---
title: "Wraps — €43K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/wraps"
last_updated: "2026-08-10T01:16:08.759Z"
locale: en
meta:
description: "Niche score 44/100 · €43K/yr market · 88K searches/yr · €6.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · €43K/yr market · 88K searches/yr · €6.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wraps — €43K/yr Amazon DE Niche (2026) - Flapen"
---
# **wraps**
**Skip it**
A small market ($43K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 20Conversion 78Competition 36Returns 100Price range 11Avg price 18Brand share 16Review moat 90Quality gap 86
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****206.41**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-10.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****€6.33**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****€43K**
€43K/yr · 88K searches
**Price range**
**Bad****€1.58–€16.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, wraps is a €43K/yr Amazon Germany market (88K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Feb. Verdict: Skip it — 44/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wraps market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **€51K–€63K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **82%**
- **Out of stock**
- **18.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**3%**
- La Reina de las Tortillas44% - Old El Paso28% - KOMALI11% - Fuego6% - Cultura Del Chile5% - mercado mexicano4% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 70 weeks — -10.1% search growth over the last 90 days.
3K2KSpike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/wraps/trend)
## **Top wraps search terms**
- **tortilla**31K/yr-8.3%5.3% conv. - **tortillas**21K/yr-8.6%6.0% conv. - **mais tortillas**14K/yr-17.6%5.1% conv. - **maistortillas**7K/yr-10.8%6.7% conv. - **mini tortillas**5K/yr-16.4%2.7% conv. - **corn tortillas**5K/yr+0.7%5.4% conv. - **tortillas de maiz**5K/yr-6.7%6.2% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/wraps/search-terms)
## **Top wraps products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€4K20%€9K30%€13K40%€17K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**La Reina de lasTortillas - Tortillas aus gelbem Mais 100% nixtamalisiert - Führender Anbieter an handgefertigter Mexikanischer Gastronomie - Glutenfrei. 500 g. 12 cm. 23 näherungseinheiten**La Reina de las Tortillas**€10.59**4.4★66 rev](https://www.amazon.de/dp/B0D947MRNG) [2**Old El Paso Street Market Tortillas - Mexikanische Wraps aus weißem Mais - Glutenfrei - 1 x 208 g**Old El Paso**€3.44**4.3★187 rev](https://www.amazon.de/dp/B0DDQB3WZ6) [3**La Reina de las Tortillas Mexikanische Maistortillas aus Gelbmais 100% Nixtamalisiert Glutenfrei 15cm Durchmesser 18 Stück 500g**La Reina de las Tortillas**€10.47**4.0★125 rev](https://www.amazon.de/dp/B0D98K7T3G) [4**La Reina de las Tortillas Gelbe Mexikanische Mais-Tortillas Europäischer Marktführer in Mexikanischer Handwerksgastronomie 32 Einheiten 10cm Ideal für Fajitas Glutenfrei**La Reina de las Tortillas**€10.43**4.1★149 rev](https://www.amazon.de/dp/B0D98JJBL7) [5**Old El Paso Weizen Tortillas Mexikanische Wraps aus Weizen 1 x 326 g**Old El Paso**€2.88**4.3★275 rev](https://www.amazon.de/dp/B00820NWKK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Traditionelle mexikanische Maistortillas von Cultura Del Chile glutenfrei und vegan. Ideal für authentische Tacos. 3 Packungen mit je 8 Tortillas.**Cultura Del Chile**€12.06**16 rev2mo ago](https://www.amazon.de/dp/B0H1HTNVZX) [**Old El Paso Wrap Tortillas extra Dünn Mexikanische Wraps aus Tapioka und Weizenmehl - Ø 20 cm - 6 Stück 1 x 192 g**Old El Paso**€3.02**42 rev4mo ago](https://www.amazon.de/dp/B0GQZSDJJ1) [**Old El Paso Street Market Tortillas - Mexikanische Wraps aus weißem Mais - Glutenfrei - 1 x 208 g**Old El Paso**€3.44**187 rev1y ago](https://www.amazon.de/dp/B0DDQB3WZ6) [**La Reina de las Tortillas Mexikanische Maistortillas aus Gelbmais 100% Nixtamalisiert Glutenfrei 15cm Durchmesser 18 Stück 500g**La Reina de las Tortillas**€10.47**125 rev2y ago](https://www.amazon.de/dp/B0D98K7T3G) [**La Reina de las Tortillas Gelbe Mexikanische Mais-Tortillas Europäischer Marktführer in Mexikanischer Handwerksgastronomie 32 Einheiten 10cm Ideal für Fajitas Glutenfrei**La Reina de las Tortillas**€10.43**149 rev2y ago](https://www.amazon.de/dp/B0D98JJBL7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Traditionelle mexikanische Maistortillas von Cultura Del Chile glutenfrei und vegan. Ideal für authentische Tacos. 3 Packungen mit je 8 Tortillas.**Cultura Del Chile**€12.06**3.5★**▲ 284%**](https://www.amazon.de/dp/B0H1HTNVZX) [**Old El Paso Wrap Tortillas extra Dünn Mexikanische Wraps aus Tapioka und Weizenmehl - Ø 20 cm - 6 Stück 1 x 192 g**Old El Paso**€3.02**4.7★**▲ 221%**](https://www.amazon.de/dp/B0GQZSDJJ1) [**Weiße Maistortillas Mexicana Guanajuato glutenfrei 15cm 20 Stück (500gr.)**mercado mexicano**€7.99**3.5★**▲ 91%**](https://www.amazon.de/dp/B07HK9JKT7) [**Fuego Tortillas Mexican Style (1 x 320 g)**Fuego**€2.65**4.3★**▲ 42%**](https://www.amazon.de/dp/B01CEATYCS) [**La Reina de lasTortillas - Tortillas aus gelbem Mais 100% nixtamalisiert - Führender Anbieter an handgefertigter Mexikanischer Gastronomie - Glutenfrei. 500 g. 12 cm. 23 näherungseinheiten**La Reina de las Tortillas**€10.59**4.4★**▲ 38%**](https://www.amazon.de/dp/B0D947MRNG)
**~~View all trending →~~**
## **What buyers say about wraps**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**40%
*“Schmeckt”*
**Geschmack**6%
*“einfache Nutzung - gut im Geschmack”*
**Qualität insgesamt**6%
*“ordentliches Produkt”*
**Ernährungs Gehalt**5%
*“Bester glutenfreie Tortillas”*
**Dicke**4%
*“Dünn und trotzdem reißfest”*
**Preis-Leistungs-Verhältnis**3%
*“Preis/Leistung ok”*
**Textur/Konsistenz – insgesamt**3%
*“Dünne Wraps mit angenehm flexibler Konsistenz”*
**Haltbarkeit**2%
*“Haltbarkeit”*
**Backen**2%
*“Ideal für Wraps, Burritos oder Quesadillas”*
**Weiches Gefühl**2%
*“Sie sind weich”*
### **What buyers complain about **
**Geschmack insgesamt**21%
*“Geschmack schlecht und Qualität ebenfalls”*
**Geruch**10%
*“Rauchiges Aroma”*
**Preis-Leistungs-Verhältnis**8%
*“Chio-Chips sind teurer”*
**Dicke**7%
*“Dünn”*
**Geschmack**4%
*“Null Geschmack”*
**Gesamtgröße**4%
*“Könnten größer sein”*
**Haltbarkeit**2%
*“Reißen auch sehr schnell ein, für den Preis nicht empfehlenswert”*
**Feucht/Trocken**2%
*“Am nächsten Tag sind sie schon sehr trocken”*
**Inhaltsstoffe – insgesamt**2%
*“Auf der Zutatenliste zeigt sich zwar auch fragwürdige Inhaltsstoffe wie Glycerin und Emulgator”*
**Brock/Klump/Sammlung**1%
*“sie haben sich in einen Teigklumpen verwandelt.”*
## **Common questions**
- **Is wraps profitable to sell on Amazon Germany?**
- The niche generates €43K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the wraps niche?**
- 8 brands and 16 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in wraps?**
- Top complaints mined from reviews: Geschmack insgesamt, Geruch, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- **When does demand for wraps peak?**
- Demand peaks in Feb; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the wraps niche?**
- Listings span €1.58–€16.70; the average listing price is €6.33 (sweet spot $15–$100). The average incumbent carries 206 reviews — the moat a new listing must climb.
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