---
title: "Wilton Lebensmittelfarbe — €57K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/wilton-lebensmittelfarbe"
last_updated: "2026-08-10T16:23:38.105Z"
locale: en
meta:
description: "Niche score 36/100 · €57K/yr market · 44K searches/yr · €20.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · €57K/yr market · 44K searches/yr · €20.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wilton Lebensmittelfarbe — €57K/yr Amazon DE Niche (2026) - Flapen"
---
# **wilton lebensmittelfarbe**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 9Conversion 68Competition 16Returns 100Price range 83Avg price 89Brand share 0Review moat 42Quality gap 22
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€20.51**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€7.22–€59.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,270.9**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****€57K**
€57K/yr · 44K searches
**Growth**
**Bad****-31.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, wilton lebensmittelfarbe is a €57K/yr Amazon Germany market (44K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 36/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wilton lebensmittelfarbe market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **€41K–€51K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#200**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **80%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **229 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- bakeryteam73% - Wilton20% - Belissia7%
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — -31.1% search growth over the last 90 days.
2K2KSpike '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/wilton-lebensmittelfarbe/trend)
## **Top wilton lebensmittelfarbe search terms**
- **wilton lebensmittelfarbe**28K/yr-32.4%4.8% conv. - **lebensmittelfarbe wilton**9K/yr-33.4%5.5% conv. - **wilton gelfarben**3K/yr-28.7%5.4% conv. - **wilton lebensmittelfarbe gel**2K/yr+30.7%5.3% conv. - **bakeryteam lebensmittelfarbe**2K/yr-43.8%6.7% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/wilton-lebensmittelfarbe/search-terms)
## **Top wilton lebensmittelfarbe products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%€8K30%€17K45%€25K60%€34K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**bakeryteam Wilton Lebensmittelfarben 8er Set plus Teal 1er Pack (1 x 252 g)**bakeryteam**€19.72**4.7★777 rev](https://www.amazon.de/dp/B0784L1LZB) [2**bakeryteam Lebensmittelfarben 8er Set plus Braun Wilton Glasurfarbe Icing Colour 9 28g**bakeryteam**€20.05**4.9★65 rev](https://www.amazon.de/dp/B0D7QMSYN5) [3**bakeryteam Wilton Gelfarben im Spar-Set Regenbogenmix (6 x 28 g)**Wilton**€16.95**4.7★1,401 rev](https://www.amazon.de/dp/B00H24SFQ8) [4**bakeryteam Wilton Lebensmittelfarben Set bakeryteam Edition (8 x 28g)**bakeryteam**€18.52**4.6★1,439 rev](https://www.amazon.de/dp/B013P93W34) [5**Belissia Lebensmittelfarbe Set 8x10ml flüssig zum Kochen und Backen**Belissia**€9.04**4.4★17,366 rev](https://www.amazon.de/dp/B07F16BD5N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**bakeryteam Lebensmittelfarben 8er Set plus Braun Wilton Glasurfarbe Icing Colour 9 28g**bakeryteam**€20.05**65 rev4y ago](https://www.amazon.de/dp/B0D7QMSYN5) [**bakeryteam Selection Wilton Glasurfarben Lebensmittelfarbe für Teig Fondant Creme Set mit Braun und Orange 8 x 28 g**bakeryteam**€18.49**188 rev6y ago](https://www.amazon.de/dp/B08BNMHTH2) [**Belissia Lebensmittelfarbe Set 8x10ml flüssig zum Kochen und Backen**Belissia**€9.04**17,366 rev7y ago](https://www.amazon.de/dp/B07F16BD5N) [**Wilton Icing Colours - 8 Colour Pack**Wilton**€19.60**35 rev7y ago](https://www.amazon.de/dp/B0888FFDHR) [**bakeryteam Wilton Lebensmittelfarben 8er Set plus Teal 1er Pack (1 x 252 g)**bakeryteam**€19.72**777 rev8y ago](https://www.amazon.de/dp/B0784L1LZB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wilton Lebensmittelfarbe Gel 28 g rot**Wilton**€7.22**4.6★**▲ 25%**](https://www.amazon.de/dp/B0000CFN7Q) [**Belissia Lebensmittelfarbe Set 8x10ml flüssig zum Kochen und Backen**Belissia**€9.04**4.4★**▲ 24%**](https://www.amazon.de/dp/B07F16BD5N) [**bakeryteam Wilton Lebensmittelfarben 8er Set plus Teal 1er Pack (1 x 252 g)**bakeryteam**€19.72**4.7★**▲ 20%**](https://www.amazon.de/dp/B0784L1LZB) [**Wilton Icing Colours - 8 Colour Pack**Wilton**€19.60**4.6★**— 10%**](https://www.amazon.de/dp/B0888FFDHR) [**bakeryteam Lebensmittelfarben 8er Set plus Braun Wilton Glasurfarbe Icing Colour 9 28g**bakeryteam**€20.05**4.9★**— 3%**](https://www.amazon.de/dp/B0D7QMSYN5)
**~~View all trending →~~**
## **What buyers say about wilton lebensmittelfarbe**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Farbe**74%
*“Super Farbe”*
**Qualität insgesamt**5%
*“SUPER PRODUKT”*
**Benutzerfreundlichkeit**4%
*“Praktisch”*
**beworben Vs Tatsächliches Produkt**3%
*“Stimmt wie beschrieben”*
**Künstliche Farben**3%
*“Super Lebensmittelfarbe”*
**Backen**2%
*“Ideal für Regenbogen Kuchen”*
**Preis-Leistungs-Verhältnis**2%
*“preiswert und gut”*
**Haltbarkeit**1%
*“Sie halten ewig”*
**Textur/Konsistenz – insgesamt**1%
*“Gute Konsistenz”*
**Geschmack insgesamt**0%
*“Geschmacksneutral und tolles Farbergebnis mit nur wenigen Tropfen”*
### **What buyers complain about **
**Farbe**38%
*“ohne gelb”*
**Künstliche Farben**11%
*“Allerdings habe ich beim Einsatz etwas mehr Farbe benötigt als in der Anleitung bzw. angegeben war”*
**Benutzerfreundlichkeit**9%
*“Sehr schwer zu öffnen”*
**Dicke**7%
*“Es ist sehr dünn”*
**Farbverblassen/Verfärbung**3%
*“Enttäuschend – schwache Farbintensität”*
**Brock/Klump/Sammlung**3%
*“Dann kann es zu leichten Verklumpungen kommen, die aber z. B. durch Auflösen in Wasser behoben werden können”*
**Stärke**3%
*“Nicht so stark”*
**Allergien**3%
*“Allergie”*
**Funktionalität insgesamt**2%
*“Leider hat es nicht so gut geklappt”*
**Textur/Konsistenz – insgesamt**2%
*“lassen keine Glatte Konsistenz”*
## **Common questions**
- **Is wilton lebensmittelfarbe profitable to sell on Amazon Germany?**
- The niche generates €57K/yr across 10 tracked products. 90-day search growth is -31.1%. Flapen's verdict: Skip it (36/100).
- **How competitive is the wilton lebensmittelfarbe niche?**
- 3 brands and 14 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in wilton lebensmittelfarbe?**
- Top complaints mined from reviews: Farbe, Künstliche Farben, Benutzerfreundlichkeit. The return rate is 0.0%.
- **When does demand for wilton lebensmittelfarbe peak?**
- Demand peaks in Nov; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the wilton lebensmittelfarbe niche?**
- Listings span €7.22–€59.30; the average listing price is €20.51 (sweet spot $15–$100). The average incumbent carries 2,271 reviews — the moat a new listing must climb.
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