---
title: "Wikinger — €307K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/wikinger"
last_updated: "2026-08-10T02:37:42.674Z"
locale: en
meta:
description: "Niche score 62/100 · €307K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · €307K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Wikinger — €307K/yr Amazon DE Niche (2026) - Flapen"
---
# **wikinger**
**Worth a look**
Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 51Growth 17Conversion 14Competition 89Returns 95Price range 82Avg price 95Brand share 80Review moat 72Quality gap 65
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€24.29**
avg listing price — sweet spot $15–$100
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Price range**
**Great****€5.15–€66.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****607.93**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****€307K**
€307K/yr · 1.1M searches
**Growth**
**Bad****-15.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, wikinger is a €307K/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Dec. Verdict: Worth a look — 62/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wikinger market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **€364K–€486K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#5,005**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **91%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**43 **▲rising
**Sellers**
**72**
**Top-5 brand share**
**55%**
Top 20: 84%
**Top-5 click share**
**26%**
Top 20: 56%
**Open market**
**42%**
- Original Wikinger Met31% - NORDGARD8% - Monster6% - Bandmax5% - PARKLEES4% - Viking3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.7% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/wikinger/trend)
## **Top wikinger search terms**
- **wikinger**307K/yr-15.6%0.2% conv. - **vikings**273K/yr-27.0%0.0% conv. - **met**183K/yr-4.4%2.4% conv. - **viking**137K/yr-0.3%0.1% conv. - **meet**56K/yr-11.4%0.3% conv. - **wikinger met**39K/yr+7.0%5.1% conv. - **vikinger**27K/yr-2.4%0.1% conv. - **met honigwein**23K/yr-0.5%3.9% conv. - **wikinger geschenke für männer**21K/yr+6.1%0.6% conv. - **honigwein**17K/yr-8.6%2.8% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/wikinger/search-terms)
## **Top wikinger products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€6K4%€12K6%€18K8%€25K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Monster Energy Viking Berry - koffeinhaltiger Energy-Drink mit Waldbeeren-Geschmack - full Flavour full Sugar Juice - in praktischen Einweg Dosen (12 x 500 ml)**Monster**€14.46**4.8★163 rev](https://www.amazon.de/dp/B0G4D5RPHR) [2**Wikinger Met Original 0.75 l**Original Wikinger Met**€5.31**4.6★607 rev](https://www.amazon.de/dp/B085BJKWNV) [3**Bandmax Keltische Knoten Lederarmband Männer Viking Armbänder Herren Kompass Flechtarmband mit Magnetverschluss Manschette Armband 23cm Lederarmreif Wikingerschmuck für Vater**Bandmax**€20.05**4.6★1,138 rev](https://www.amazon.de/dp/B0BFDSBT64) [4**Original Wikinger Met im Geschenkset | 2x0 75L inkl. 2 Becher | Honigwein aus der Wikingerland Haithabu| Fruchtig aromatisch | Das Original**Original Wikinger Met**€12.68**4.7★840 rev](https://www.amazon.de/dp/B00QV8VT9G) [5**Wikinger Met Lagerfeuer-Set 2 x 0 75 L inkl. Haithabu-Glas 11 & 6 % Vol.**Original Wikinger Met**€13.39**4.7★282 rev](https://www.amazon.de/dp/B0BV79JXHC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**North Legendary - Wikinger Herren T-Shirt Gr. XXL - Deutschland Fußball Fan-Shirt Public Viewing Wikinger Pokal Motiv Schwarz Rot Gold**North Legendary**€29.82**0 rev1mo ago](https://www.amazon.de/dp/B0H3WVXRXZ) [**NORDGARD Viking T-Shirt Reaper Crew in Marine I Größe 5XL I Herren Tshirt aus 100% Baumwolle I Wikinger T-Shirt I Shirt nordische Mythologie I Ideal für Freizeit & Sport I Oeko-TEX Zertifiziert**NORDGARD**€26.46**0 rev4mo ago](https://www.amazon.de/dp/B0GNSMQ6HS) [**NORDGARD Viking T-Shirt Reaper Crew in schwarz I Größe 5XL I Herren Tshirt aus 100% Baumwolle I Wikinger T-Shirt I Shirt nordische Mythologie I Ideal für Freizeit & Sport I Oeko-TEX Zertifiziert**NORDGARD**€26.48**0 rev4mo ago](https://www.amazon.de/dp/B0GNSHPJPT) [**Brand-xrbanime Herren Viking Bedruckte Outdoor-Taktik-Cargo-Shorts Trendige Retro Kurze Hosen mit Mehreren Taschen für den Freizeitbereich**Brand-xrbanime**€17.65**2 rev6mo ago](https://www.amazon.de/dp/B0GFDNTNQN) [**Monster Energy Viking Berry - koffeinhaltiger Energy-Drink mit Waldbeeren-Geschmack - full Flavour full Sugar Juice - in praktischen Einweg Dosen (12 x 500 ml)**Monster**€14.46**163 rev7mo ago](https://www.amazon.de/dp/B0G4D5RPHR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NORDGARD Viking T-Shirt Reaper Crew in Marine I Größe 5XL I Herren Tshirt aus 100% Baumwolle I Wikinger T-Shirt I Shirt nordische Mythologie I Ideal für Freizeit & Sport I Oeko-TEX Zertifiziert**NORDGARD**€26.46**0.0★**▲ 300%**](https://www.amazon.de/dp/B0GNSMQ6HS) [**North Legendary - Wikinger Herren T-Shirt Gr. XXL - Deutschland Fußball Fan-Shirt Public Viewing Wikinger Pokal Motiv Schwarz Rot Gold**North Legendary**€29.82**0.0★**▲ 298%**](https://www.amazon.de/dp/B0H3WVXRXZ) [**See us in Valhalla T-Shirt Vikings Ragnar Odin Skull Wikinger Celtic Runen (XXL)**Trillest Gear**€19.88**4.7★**▲ 294%**](https://www.amazon.de/dp/B0BZMZK5HS) [**Brand-xrbanime Herren Viking Bedruckte Outdoor-Taktik-Cargo-Shorts Trendige Retro Kurze Hosen mit Mehreren Taschen für den Freizeitbereich**Brand-xrbanime**€17.65**1.0★**▲ 294%**](https://www.amazon.de/dp/B0GFDNTNQN) [**NORDGARD Viking T-Shirt Reaper Crew in schwarz I Größe 5XL I Herren Tshirt aus 100% Baumwolle I Wikinger T-Shirt I Shirt nordische Mythologie I Ideal für Freizeit & Sport I Oeko-TEX Zertifiziert**NORDGARD**€26.48**0.0★**▲ 290%**](https://www.amazon.de/dp/B0GNSHPJPT)
**~~View all trending →~~**
## **What buyers say about wikinger**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**27%
*“Mega Lecker”*
**Qualität insgesamt**12%
*“Super Qualität”*
**Geschmack**9%
*“Guter Geschmack”*
**Süße**6%
*“Süß”*
**Preis-Leistungs-Verhältnis**6%
*“Super Preis”*
**Geschenk Zweck**5%
*“Originelles Souvenir”*
**Gesamtgröße**4%
*“Passt”*
**beworben Vs Tatsächliches Produkt**4%
*“Genau richtig für mich”*
**Design insgesamt**4%
*“Das Design sieht genauso aus wie auf den Bildern”*
**Energieniveau**2%
*“Idealer Energy Drink”*
### **What buyers complain about **
**Gesamtgröße**13%
*“Kleines Messer”*
**Süße**6%
*“Leider hoher Zuckeranteil”*
**Rost/Korrodieren**6%
*“Der 1095 Karbonstahl ist zwar rostanfällig,”*
**Geschmack**6%
*“Geschmacklich kaum aromatisch”*
**Preis-Leistungs-Verhältnis**5%
*“Schade für die 58 Euro”*
**Qualität insgesamt**5%
*“Leider ist die Qualität hier nicht vergleichbar”*
**Materialqualität**4%
*“reine Synthetik”*
**Benutzerfreundlichkeit**3%
*“Nur der Gebrauch ist schwierig (obwohl Max 1x im Monat).”*
**Handgelenk fit **3%
*“Am Anfang etwas steif am Handgelenk”*
**Alkoholgeschmack**3%
*“der Met war daher nicht trinkbar”*
### **Top return reasons **
**Gesamtgröße**50%
**Materialqualität**8%
**Qualität insgesamt**7%
**Füße fit**3%
**Geruch**3%
**Farbe**3%
**Breite**3%
**Handgelenk fit **3%
**beworben Vs Tatsächliches Produkt**2%
**Dünn**2%
## **Common questions**
- **Is wikinger profitable to sell on Amazon Germany?**
- The niche generates €307K/yr across 91 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is -15.7%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the wikinger niche?**
- 43 brands and 72 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in wikinger?**
- Top complaints mined from reviews: Gesamtgröße, Süße, Rost/Korrodieren. The return rate is 1.0%.
- **When does demand for wikinger peak?**
- Demand peaks in Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the wikinger niche?**
- Listings span €5.15–€66.83; the average listing price is €24.29 (sweet spot $15–$100). The average incumbent carries 608 reviews — the moat a new listing must climb.
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