---
title: "Products — whisky - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/whisky/products"
last_updated: "2026-07-21T14:25:56.886Z"
locale: en
meta:
  description: "Niche score 67/100 · €3.7M/yr market · 4.4M searches/yr · €26.22 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 67/100 · €3.7M/yr market · 4.4M searches/yr · €26.22 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — whisky - Flapen"
---

# **whisky**

**Launch it**

A $3.7M/yr market growing +3.9% this quarter with returns at 0.1% — clears our launch bar.

Market size 96Growth 30Conversion 39Competition 86Returns 100Price range 80Avg price 95Brand share 95Review moat 24Quality gap 20

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****€3.7M**

€3.7M/yr · 4.4M searches

**Brand share**

**Great****40%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****€26.22**

avg listing price — sweet spot $15–$100

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Price range**

**Great****€9.43–€114.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+3.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****5,771.02**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality