---
title: "Whisky Likör — €102K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/whisky-likoer"
last_updated: "2026-08-10T16:29:42.058Z"
locale: en
meta:
description: "Niche score 39/100 · €102K/yr market · 65K searches/yr · €15.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · €102K/yr market · 65K searches/yr · €15.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Whisky Likör — €102K/yr Amazon DE Niche (2026) - Flapen"
---
# **whisky likör**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 23Conversion 87Competition 11Returns 100Price range 54Avg price 77Brand share 6Review moat 54Quality gap 19
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****€15.82**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,348.56**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€7.39–€23.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****€102K**
€102K/yr · 65K searches
**Growth**
**Bad****-3.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, whisky likör is a €102K/yr Amazon Germany market (65K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **whisky likör market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **€95K–€127K**
- units × avg price
- **Conversion rate**
- **9.9%**
- **Avg BSR**
- **#397**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **67%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **86 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**54**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Southern Comfort50% - Drambuie30% - DELUNO10% - Lavley5% - Irish Mist3% - SHANKY'S WHIP2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.5% search growth over the last 90 days.
4K3KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/whisky-likoer/trend)
## **Top whisky likör search terms**
- **southern comfort**28K/yr+1.4%9.6% conv. - **drambuie whisky likör**8K/yr+13.1%10.4% conv. - **whisky likör**9K/yr-1.6%0.9% conv. - **drambuie**9K/yr-30.6%9.8% conv. - **whiskey likör**5K/yr-6.1%1.0% conv. - **honig whisky**4K/yr+1.8%1.6% conv. - **southern**3K/yr-24.2%0.8% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/whisky-likoer/search-terms)
## **Top whisky likör products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€10K20%€20K30%€31K40%€41K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Southern Comfort Original Whisky-Likör (1 x 700 ml) | 700 ml (1er Pack)**Southern Comfort**€8.63**4.7★1,331 rev](https://www.amazon.de/dp/B00A902EFK) [2**DRAMBUIE Scotch Whisky Likör Mit Heidehonig Kräutern & Gewürzen Süß würzig & komplex 40% vol. 0 7 l**Drambuie**€16.65**4.8★3,096 rev](https://www.amazon.de/dp/B002E2LSIU) [3**Heute mal fröhliches Schwarz Design Shirt mit Spruch Damen Sommer Rundhals Top Oversize Neu M Schwarz (B36-493-M-Schwarz)**DELUNO**€16.48**4.3★24 rev](https://www.amazon.de/dp/B0DD78JN11) [4**Southern Comfort Original Whisky-Likör (1 x 1 l)**Southern Comfort**€13.92**4.7★311 rev](https://www.amazon.de/dp/B01FSKN7AQ) [5**Drambuie Whisky-Likör (1 x 1 l)**Drambuie**€23.86**4.8★370 rev](https://www.amazon.de/dp/B002E2K02A)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Heute mal fröhliches Schwarz Design Shirt mit Spruch Damen Sommer Rundhals Top Oversize Neu M Schwarz (B36-493-M-Schwarz)**DELUNO**€16.48**24 rev1y ago](https://www.amazon.de/dp/B0DD78JN11) [**Lavley Zum Campen Geboren Zur Arbeit Gezwungen Socken**Lavley**€7.39**1,802 rev2y ago](https://www.amazon.de/dp/B0D1SQGV5J) [**Southern Comfort Black 40% Vol. 1l**Southern Comfort**€21.39**240 rev2y ago](https://www.amazon.de/dp/B0924STFB9) [**Shankys Whip Original Black Irish Whiskey Liqueur 0 7l**SHANKY'S WHIP**€20.91**1,956 rev5y ago](https://www.amazon.de/dp/B08YLL825N) [**Southern Comfort Original Whisky-Likör (1 x 1 l)**Southern Comfort**€13.92**311 rev10y ago](https://www.amazon.de/dp/B01FSKN7AQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lavley Zum Campen Geboren Zur Arbeit Gezwungen Socken**Lavley**€7.39**4.6★**▲ 332%**](https://www.amazon.de/dp/B0D1SQGV5J) [**Heute mal fröhliches Schwarz Design Shirt mit Spruch Damen Sommer Rundhals Top Oversize Neu M Schwarz (B36-493-M-Schwarz)**DELUNO**€16.48**4.3★**▲ 313%**](https://www.amazon.de/dp/B0DD78JN11) [**Southern Comfort Black 40% Vol. 1l**Southern Comfort**€21.39**4.8★**▲ 155%**](https://www.amazon.de/dp/B0924STFB9) [**Southern Comfort Original Whisky-Likör (1 x 1 l)**Southern Comfort**€13.92**4.7★**— 5%**](https://www.amazon.de/dp/B01FSKN7AQ) [**Southern Comfort Original Whisky-Likör (1 x 700 ml) | 700 ml (1er Pack)**Southern Comfort**€8.63**4.7★**— 5%**](https://www.amazon.de/dp/B00A902EFK)
**~~View all trending →~~**
## **What buyers say about whisky likör**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**37%
*“Absolut lecker”*
**Alkoholgeschmack**30%
*“Mein lieblings Whisky”*
**Geschmack**9%
*“leckerer Geschmack”*
**Süße**5%
*“fast genau so süß”*
**Preis-Leistungs-Verhältnis**5%
*“Super Angebot”*
**Qualität insgesamt**4%
*“Sehr gute Ware, super”*
**Geschenk Zweck**3%
*“Cooles Geschenk”*
**Frische**1%
*“Sehr erfrischend”*
### **What buyers complain about **
**Geschmack**21%
*“Geschmackssache”*
**Auslaufsicher**14%
*“Als sie ankam, war schon etliches herausgelaufen”*
**Geschmack insgesamt**14%
*“Schmeckt echt nicht geil”*
**Süße**12%
*“Schmeckt nicht so süß wie der normale Southern”*
**Preis-Leistungs-Verhältnis**7%
*“Preislich zwar nicht ganz günstig”*
## **Common questions**
- **Is whisky likör profitable to sell on Amazon Germany?**
- The niche generates €102K/yr across 9 tracked products. 90-day search growth is -3.5%. Flapen's verdict: Skip it (39/100).
- **How competitive is the whisky likör niche?**
- 6 brands and 54 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in whisky likör?**
- Top complaints mined from reviews: Geschmack, Auslaufsicher, Geschmack insgesamt. The return rate is 0.1%.
- **When does demand for whisky likör peak?**
- Demand peaks in Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the whisky likör niche?**
- Listings span €7.39–€23.86; the average listing price is €15.82 (sweet spot $15–$100). The average incumbent carries 1,349 reviews — the moat a new listing must climb.
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