---
title: "Wermut — €147K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/wermut"
last_updated: "2026-08-10T03:51:14.370Z"
locale: en
meta:
description: "Niche score 41/100 · €147K/yr market · 138K searches/yr · €12.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · €147K/yr market · 138K searches/yr · €12.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wermut — €147K/yr Amazon DE Niche (2026) - Flapen"
---
# **wermut**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 21Conversion 82Competition 26Returns 100Price range 50Avg price 52Brand share 0Review moat 77Quality gap 19
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****465.83**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****€12.27**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€6.97–€23.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****€147K**
€147K/yr · 138K searches
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-7.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, wermut is a €147K/yr Amazon Germany market (138K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wermut market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **€153K–€184K**
- units × avg price
- **Conversion rate**
- **8.7%**
- **Avg BSR**
- **#127**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **22%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**61**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- Martini45% - Antica Formula35% - Noilly Prat16% - Lustau3% - Campari1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/wermut/trend)
## **Top wermut search terms**
- **martini**42K/yr-2.2%4.4% conv. - **vermouth**19K/yr-1.9%3.8% conv. - **martini bianco**19K/yr+0.3%8.6% conv. - **noilly prat**13K/yr-29.5%11.0% conv. - **antica formula vermouth**7K/yr+47.4%13.8% conv. - **vermouth rosso**7K/yr-9.7%5.5% conv. - **roter wermut**7K/yr-26.6%5.5% conv. - **wermut rot**5K/yr-30.9%4.5% conv. - **vermut**5K/yr-35.7%3.3% conv. - **antica formula**3K/yr+33.2%9.8% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/wermut/search-terms)
## **Top wermut products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€15K20%€29K30%€44K40%€59K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MARTINI Bianco weißer Wermut Aperitif 14 5% vol. 75cl / 750ml italienischer Wermut angereichert mit aromatischen Kräutern und Blumen**Martini**€6.97**5.0★1 rev](https://www.amazon.de/dp/B07HS3FM3V) [2**Antica Formula Vermouth Roter Wermut aus Italien (1 x 0 75l)**Antica Formula**€19.97**4.7★404 rev](https://www.amazon.de/dp/B0FG7ZDXJW) [3**Antica Formula Vermouth | Roter Wermut aus Italien perfekt als Aperitif Digestif oder in Cocktails (1 x 1 0l)**Antica Formula**€23.12**4.8★1,192 rev](https://www.amazon.de/dp/B008A1WF72) [4**Noilly Prat Original Dry Vermouth 18% vol. 75cl / 750ml französischer Aperitif mit 20 Kräutern und Gewürzen darunter Kamille Koriander Bitterorangen und Holunderblüten**Noilly Prat**€11.23**4.7★932 rev](https://www.amazon.de/dp/B00QIGGG9E) [5**MARTINI Rosso roter Wermut Aperitif 14 5% vol. 75cl / 750ml süßer Wermut angereichert mit regionalen Kräutern**Martini**€7.46**4.7★47 rev](https://www.amazon.de/dp/B0F7HS8DHY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Antica Formula Vermouth Roter Wermut aus Italien (1 x 0 75l)**Antica Formula**€19.97**404 rev1y ago](https://www.amazon.de/dp/B0FG7ZDXJW) [**MARTINI Vibrante alkoholfreier Aperitif 75cl / 750ml angereichert mit hochwertigen Botanicals**Martini**€7.39**316 rev1y ago](https://www.amazon.de/dp/B0DXFT16Q1) [**MARTINI Bianco weißer Wermut Aperitif 14 5% vol. 100cl / 1L italienischer Wermut angereichert mit aromatischen Kräutern und Blumen**Martini**€9.40**204 rev1y ago](https://www.amazon.de/dp/B0DXFPPH94) [**MARTINI Extra Dry Wermut Aperitif 15% vol. 75cl / 750ml heller italienischer weißer Wermut angereichert mit handerlesenen Botanicals**Martini**€8.18**170 rev1y ago](https://www.amazon.de/dp/B0F1G9QCGH) [**MARTINI Bianco weißer Wermut Aperitif 14 5% vol. 150cl / 1.5L italienischer Wermut angereichert mit aromatischen Kräutern und Blumen**Martini**€14.62**7 rev1y ago](https://www.amazon.de/dp/B0DXFRT7C9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MARTINI Bianco weißer Wermut Aperitif 14 5% vol. 150cl / 1.5L italienischer Wermut angereichert mit aromatischen Kräutern und Blumen**Martini**€14.62**4.5★**▲ 58%**](https://www.amazon.de/dp/B0DXFRT7C9) [**MARTINI Vibrante alkoholfreier Aperitif 75cl / 750ml angereichert mit hochwertigen Botanicals**Martini**€7.39**4.6★**▲ 57%**](https://www.amazon.de/dp/B0DXFT16Q1) [**Antica Formula Vermouth Roter Wermut aus Italien (1 x 0 75l)**Antica Formula**€19.97**4.7★**▲ 49%**](https://www.amazon.de/dp/B0FG7ZDXJW) [**Antica Formula Vermouth | Roter Wermut aus Italien perfekt als Aperitif Digestif oder in Cocktails (1 x 0 375l)**Antica Formula**€12.71**4.7★**▲ 45%**](https://www.amazon.de/dp/B00T7R45GW) [**MARTINI Fiero roter Wermut Aperitif 14 5% vol. 100cl / 1L süßer Aperitif angereichert mit handgeschnittenen spanischen Orangenschalen**Martini**€10.63**4.6★**▲ 25%**](https://www.amazon.de/dp/B0DXFWVN5L)
**~~View all trending →~~**
## **What buyers say about wermut**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**31%
*“Schmeckt”*
**Alkoholgeschmack**25%
*“Super alkoholfreie Alternative”*
**Qualität insgesamt**10%
*“Sehr solider Wermut”*
**Geschmack**7%
*“Guter Geschmack”*
**beworben Vs Tatsächliches Produkt**6%
*“Wie erwartet gut”*
**Süße**5%
*“Ok, der hier kommt in der Richtung "Vibrante" etwas süßer,”*
**Haltbarkeit**3%
*“Zuverlässig”*
**Gesamtgröße**3%
*“Passt”*
**Preis-Leistungs-Verhältnis**2%
*“Preis-Leistungs-Verhältnis stimmt einfach”*
**Mischung/Verhältnis**1%
*“Gut zum mischen oder auf ice”*
### **What buyers complain about **
**Süße**26%
*“Weniger süß wäre toll”*
**Qualität insgesamt**14%
*“nicht besser als billigere Produkte”*
**Geschmack**12%
*“scharfer undefinierbarer Geschmack”*
**Geschmack insgesamt**7%
*“scharfer undefinierbarer Geschmack”*
**Alkoholgehalt**5%
*“Achtung: es ist nicht wirklich alkoholfrei”*
## **Common questions**
- **Is wermut profitable to sell on Amazon Germany?**
- The niche generates €147K/yr across 18 tracked products. 90-day search growth is -7.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the wermut niche?**
- 5 brands and 61 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in wermut?**
- Top complaints mined from reviews: Süße, Qualität insgesamt, Geschmack. The return rate is 0.0%.
- **When does demand for wermut peak?**
- Demand peaks in Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the wermut niche?**
- Listings span €6.97–€23.12; the average listing price is €12.27 (sweet spot $15–$100). The average incumbent carries 466 reviews — the moat a new listing must climb.
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