---
title: "Weißer Rum — €114K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/weisser-rum"
last_updated: "2026-08-09T23:55:58.975Z"
locale: en
meta:
description: "Niche score 44/100 · €114K/yr market · 134K searches/yr · €14.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · €114K/yr market · 134K searches/yr · €14.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Weißer Rum — €114K/yr Amazon DE Niche (2026) - Flapen"
---
# **weißer rum**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 37Conversion 67Competition 28Returns 100Price range 66Avg price 68Brand share 12Review moat 75Quality gap 23
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****500.87**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****€14.21**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****€7.55–€29.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+9.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****€114K**
€114K/yr · 134K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, weißer rum is a €114K/yr Amazon Germany market (134K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **weißer rum market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **€114K–€142K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#61**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **53%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **95 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **—flat
**Sellers**
**53**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**2%**
- BACARDI73% - Old Pascas9% - PLANTERAY6% - Captain Morgan5% - Pampero3% - pitu2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.5% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/weisser-rum/trend)
## **Top weißer rum search terms**
- **bacardi**64K/yr+9.6%3.9% conv. - **bacardi rum**27K/yr-3.8%5.0% conv. - **weißer rum**19K/yr+34.5%4.9% conv. - **weisser rum**8K/yr+63.0%4.4% conv. - **rum weiß**7K/yr-8.6%4.5% conv. - **white rum**5K/yr-34.3%4.2% conv. - **barcadi**3K/yr+16.9%3.5% conv. - **barcardi**2K/yr+32.1%5.7% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/weisser-rum/search-terms)
## **Top weißer rum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%€17K30%€34K45%€51K60%€69K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BACARDI Carta Blanca Superior White Rum - 70 cl/700 ml 37 5 Vol-% - Legendärer Weißer Karibik-Rum Perfekt zum Mixen und für Cocktails**BACARDI**€10.22**4.7★794 rev](https://www.amazon.de/dp/B0160XASZC) [2**Old Pascas Barbados Rum White 1er Pack (1 x 700 ml)**Old Pascas**€7.55**4.6★319 rev](https://www.amazon.de/dp/B009UXOHOS) [3**BACARDÍ Spiced 35% Vol. 70 cl/700 ml Premium-Spirituose aus fassgereiftem Rum veredelt mit natürlichen Aromen und Gewürzen**BACARDI**€10.04**4.8★858 rev](https://www.amazon.de/dp/B07X68YLBV) [4**PLANTERAY RUM - (ehemals Plantation) - 3 Stars - Weißer Rum - Herkunft: Trinidad Barbados und Jamaika - Goldmedaille bei den Spirits Business Rum and Cachaça Masters 2024-41 20% Alkohol - 70 cl**PLANTERAY**€14.80**4.7★782 rev](https://www.amazon.de/dp/B0DBR7MBQV) [5**BACARDÍ Razz 27% Vol. 70 cl / 700 ml weißer Rum mit spritzigem Himbeergeschmack weiche Noten reifer Himbeeren und saftige herbe Zitrusfrucht**BACARDI**€10.94**4.8★40 rev](https://www.amazon.de/dp/B0D6NBV4BY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PLANTERAY RUM - (ehemals Plantation) - 3 Stars - Weißer Rum - Herkunft: Trinidad Barbados und Jamaika - Goldmedaille bei den Spirits Business Rum and Cachaça Masters 2024-41 20% Alkohol - 70 cl**PLANTERAY**€14.80**782 rev1y ago](https://www.amazon.de/dp/B0DBR7MBQV) [**BACARDÍ Razz 27% Vol. 70 cl / 700 ml weißer Rum mit spritzigem Himbeergeschmack weiche Noten reifer Himbeeren und saftige herbe Zitrusfrucht**BACARDI**€10.94**40 rev2y ago](https://www.amazon.de/dp/B0D6NBV4BY) [**BACARDÍ Gran Reserva 10 Jahre alter Premium Caribbean Rum 40% Vol. 70 cl/700 ml im Eichenfass gereifter Karibik-Rum 10 Jahre unter karibischer Sonne gelagert ideal als Geschenk & für Cocktails**BACARDI**€29.75**550 rev7y ago](https://www.amazon.de/dp/B07QLYX37K) [**BACARDÍ Carta Negra Superior Black Rum 37 5% Vol. 70 cl/700 ml legendärer dunkler Karibik-Rum für tropische Cocktails**BACARDI**€11.48**44 rev7y ago](https://www.amazon.de/dp/B07H855B3Z) [**BACARDÍ Reserva 8 Jahre alter Premium Caribbean Rum 40% Vol. 70 cl/700 ml im Eichenfass gereifter Karibik-Rum 8 Jahre unter karibischer Sonne gelagert ideal als Geschenk**BACARDI**€19.97**845 rev8y ago](https://www.amazon.de/dp/B00UAON8PA)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PLANTERAY RUM - (ehemals Plantation) - 3 Stars - Weißer Rum - Herkunft: Trinidad Barbados und Jamaika - Goldmedaille bei den Spirits Business Rum and Cachaça Masters 2024-41 20% Alkohol - 70 cl**PLANTERAY**€14.80**4.7★**▲ 80%**](https://www.amazon.de/dp/B0DBR7MBQV) [**Pampero Blanco Rum 100 cl Weißer Rum in Ex-Scotch Fässern gereift 37 5% Vol.**Pampero**€13.18**4.5★**▲ 43%**](https://www.amazon.de/dp/B009RUMTIK) [**BACARDÍ Spiced 35% Vol. 70 cl/700 ml Premium-Spirituose aus fassgereiftem Rum veredelt mit natürlichen Aromen und Gewürzen**BACARDI**€10.04**4.8★**▲ 33%**](https://www.amazon.de/dp/B07X68YLBV) [**Old Pascas Barbados Rum White 1er Pack (1 x 700 ml)**Old Pascas**€7.55**4.6★**▲ 32%**](https://www.amazon.de/dp/B009UXOHOS) [**Pitu Premium do Brasil Cachaça (1 x 0.7 l)**pitu**€8.78**4.8★**▲ 25%**](https://www.amazon.de/dp/B004EAIY3M)
**~~View all trending →~~**
## **What buyers say about weißer rum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**36%
*“Super lecker”*
**Alkoholgeschmack**22%
*“Besonders geeignet für Cocktails und Longdrinks”*
**Preis-Leistungs-Verhältnis**9%
*“Preisleistungsverhältnis top”*
**Geschmack**8%
*“Lecker mit maracuja Saft”*
**Qualität insgesamt**6%
*“Top Qualität”*
**Geschenk Zweck**6%
*“Top, war ein Geschenk”*
**beworben Vs Tatsächliches Produkt**6%
*“Besser als erwartet”*
**Benutzerfreundlichkeit**3%
*“Einfacher”*
**Frische**2%
*“Pur aber natürlich auch mit der guten Cola ein Treffer”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**33%
*“- Bisschen zu Teuer”*
**Geschmack**33%
*“Ich war enttäuscht vom Geschmack”*
**Künstliche Süßstoffe**8%
*“Keine künstliche Süße und Aromen”*
## **Common questions**
- **Is weißer rum profitable to sell on Amazon Germany?**
- The niche generates €114K/yr across 15 tracked products. 90-day search growth is +9.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the weißer rum niche?**
- 7 brands and 53 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in weißer rum?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack, Künstliche Süßstoffe. The return rate is 0.1%.
- **When does demand for weißer rum peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the weißer rum niche?**
- Listings span €7.55–€29.75; the average listing price is €14.21 (sweet spot $15–$100). The average incumbent carries 501 reviews — the moat a new listing must climb.
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