---
title: "wein — €910K/yr Amazon Germany Niche, Score 67/100 - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/wein"
last_updated: "2026-07-21T09:11:32.183Z"
locale: en
meta:
description: "wein shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "wein shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "wein — €910K/yr Amazon Germany Niche, Score 67/100 - Flapen"
---
# **wein**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 76Growth 22Conversion 61Competition 80Returns 100Price range 58Avg price 57Brand share 75Review moat 76Quality gap 75
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Market size**
**Great****€910K**
€910K/yr · 1.3M searches
**Review moat**
**Great****488.76**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****€1.86–€32.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****€12.86**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-6.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, wein is a €910K/yr Amazon Germany market (1.3M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 67/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **80K–100K**
- avg 750–1,000/product
- **Revenue / yr**
- **€1.0M–€1.3M**
- units × avg price
- **Launch success**
- **17%**
- 1 of 6 new (360d)
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **66%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **85 months**
- **Avg seller age**
- **178 days**
## **Competition**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**37 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**60%**
Top 20: 89%
**Top-5 click share**
**35%**
Top 20: 68%
**Open market**
**36%**
- Maybach38% - by Amazon7% - Turmfalke5% - WINE BOX5% - Grand Sud5% - Pilar de Pilars4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.
100K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/wein/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€27K6%€55K9%€82K12%€109K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 62 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maybach Grauer Burgunder (1 x 3 0l)**Maybach**€8.80**4.2★544 rev](https://www.amazon.de/dp/B07T1BRDKY) [2**Maybach Riesling Trocken (1 x 3 l)**Maybach**€8.17**4.3★1,011 rev](https://www.amazon.de/dp/B01CR72LY6) [3**Maybach Chardonnay trocken (1 x 3 l) Bag-in-Box**Maybach**€8.24**4.2★657 rev](https://www.amazon.de/dp/B07N9FSLSQ) [4**Maybach Pinot Blanc Weißer Burgunder trocken Bag-in-Box (1x3l)**Turmfalke**€8.85**4.2★1,245 rev](https://www.amazon.de/dp/B004W1J2WK) [5**La Fleur Pinot Grigio Weißwein (6 x 0 75l)**Pilar de Pilars**€12.70**4.2★388 rev](https://www.amazon.de/dp/B077P5WB25)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Airén Spanischer Weißwein Beutel in einer Box 3 l 1 Packung**by Amazon**€7.24**14 rev3mo ago](https://www.amazon.de/dp/B0FZ578SSD) [**by Amazon Tempranillo Spanischer Rotwein Beutel in einer Box 3 l 1 Packung**by Amazon**€7.74**18 rev3mo ago](https://www.amazon.de/dp/B0FZ575XTQ) [**by Amazon Grenache Spanischer Roséwein 3L Beutel in einer Box 3L 1er Pack**by Amazon**€7.54**44 rev3mo ago](https://www.amazon.de/dp/B0FZ53SPP5) [**By Amazon Grenache Cinsault Pays dOc IGP Roséwein 75 cl**by Amazon**€1.86**50 rev5mo ago](https://www.amazon.de/dp/B0FVM1BY4X) [**FairGrapes Grauburgunder Pablo Weißwein Trocken | 90 Punkte Falstaff | Best Buy | Aprikose & Birne | Vegan | Geschenkidee (3 x 0.75 l)**FairGrapes**€29.87**7 rev7mo ago](https://www.amazon.de/dp/B0G3VSPPGZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**by Amazon Airén Spanischer Weißwein Beutel in einer Box 3 l 1 Packung**by Amazon**€7.24**3.9★**▲ 441%**](https://www.amazon.de/dp/B0FZ578SSD) [**by Amazon Tempranillo Spanischer Rotwein Beutel in einer Box 3 l 1 Packung**by Amazon**€7.74**3.6★**▲ 433%**](https://www.amazon.de/dp/B0FZ575XTQ) [**by Amazon Grenache Spanischer Roséwein 3L Beutel in einer Box 3L 1er Pack**by Amazon**€7.54**3.8★**▲ 425%**](https://www.amazon.de/dp/B0FZ53SPP5) [**By Amazon Grenache Cinsault Pays dOc IGP Roséwein 75 cl**by Amazon**€1.86**4.4★**▲ 356%**](https://www.amazon.de/dp/B0FVM1BY4X) [**Tavernello Vino dItalia Weißwein 10.5% Alkoholgehalt leicht und frisch in recycelbarem 1 Liter Tetra Pak Weisswein trocken in Mehrwegverpackung (12 x 1 Liter)**Tavernello**€27.01**5.0★**▲ 333%**](https://www.amazon.de/dp/B0FQV7GBP2)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**27%
*“Schmeckt”*
**Alkoholgeschmack**20%
*“Trinkbar”*
**Preis-Leistungs-Verhältnis**11%
*“Super Preis”*
**Geschmack**8%
*“Solider Rosé für entspannte Abende”*
**Süße**7%
*“Herrlich süßer Wein”*
**Qualität insgesamt**6%
*“Produktqualität gebe ich gerne jeweils 5 Sterne.”*
**Benutzerfreundlichkeit**5%
*“Handhabung ist einfach”*
**Frische**3%
*“Der Wein selber schmeckt einfach fantastisch: Frisch, jung und fruchtig-aromatisch, mit einem sanften und eleganten Abgang”*
**Geruch**2%
*“wundervolles Aroma,”*
**Funktionalität insgesamt**1%
*“TOP 👍 Alles reibungslos funktioniert.... Gerne wieder”*
### **What buyers complain about **
**Geschmack insgesamt**33%
*“Ungenießbar”*
**Qualität insgesamt**10%
*“Qualitätsabfall”*
**Geschmack**8%
*“Schlechter Geschmack”*
**Preis-Leistungs-Verhältnis**7%
*“dem Geld nicht wert”*
**Süße**6%
*“Viel zu süß”*
**Auslaufsicher**4%
*“Die Box war undicht”*
**Sauer**4%
*“Selbst jeder Riesling schmeckt saurer”*
**Anleitung/Benutzerhandbuch/Fehlerbehebung**4%
*“Anleitung zum Öffnen mangelhaft”*
**Alkoholgehalt**3%
*“hat 11% Alkoholgehalt”*
**Alkoholgeschmack**2%
*“Schlechter Wein”*
## **Common questions**
- **Is wein profitable to sell on Amazon Germany?**
- The niche generates €910K/yr across 62 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Worth a look (67/100).
- **How competitive is the wein niche?**
- 37 brands and 39 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in wein?**
- Top complaints mined from reviews: Geschmack insgesamt, Qualität insgesamt, Geschmack. The return rate is 0.1%.
- **When does demand for wein peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the wein niche?**
- Listings span €1.86–€32.95; the average listing price is €12.86 (sweet spot $15–$100). The average incumbent carries 489 reviews — the moat a new listing must climb.
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