---
title: "Vegemite — €86K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/vegemite"
last_updated: "2026-08-10T01:14:59.813Z"
locale: en
meta:
description: "Niche score 45/100 · €86K/yr market · 45K searches/yr · €18.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · €86K/yr market · 45K searches/yr · €18.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vegemite — €86K/yr Amazon DE Niche (2026) - Flapen"
---
# **vegemite**
**Skip it**
A concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 25Conversion 89Competition 9Returns 100Price range 74Avg price 83Brand share 9Review moat 93Quality gap 45
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****142.88**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****€18.08**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€8.01–€35.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€86K**
€86K/yr · 45K searches
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, vegemite is a €86K/yr Amazon Germany market (45K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb–Mar–Nov. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vegemite market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **€54K–€72K**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#104**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Kraft53% - Tom Moritz27% - Marmite6% - Vegemite6% - Vegemite yeast spread from Australia. 400g jar.4% - Pikaflor4%
## **Demand & seasonality**
Weekly Amazon search volume, last 72 weeks — +0.3% search growth over the last 90 days.
3K2KPrime Day '25Spike '25Black Friday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Mar, Nov · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/vegemite/trend)
## **Top vegemite products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€9K20%€17K30%€26K40%€34K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vegemite Topf 220 g**Kraft**€11.51**4.3★244 rev](https://www.amazon.de/dp/B07JZL65CQ) [2**Vegemite Yeast Extract 220g (Pack 2)**Tom Moritz**€16.51**4.6★152 rev](https://www.amazon.de/dp/B0CJNWT47S) [3**Kraft Vegemite 220g**Kraft**€11.13**3.9★40 rev](https://www.amazon.de/dp/B01K8T65A6) [4**Marmite Yeast Extract Original 125g**Marmite**€8.01**4.6★71 rev](https://www.amazon.de/dp/B06XG7SKV1) [5**Kraft Vegemite Glas 220 g 4 Stück**Vegemite**€27.80**4.5★535 rev](https://www.amazon.de/dp/B00LP43R3W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vegemite Yeast Extract 3er Pack (3x220g) - Original Australischer Hefeextrakt Brotaufstrich Dreierpack zusammengestellt durch Pikaflor**Pikaflor**€24.39**12 rev8mo ago](https://www.amazon.de/dp/B0FXKBLLYT) [**Vegemite Yeast Extract 220g (Pack 2)**Tom Moritz**€16.51**152 rev2y ago](https://www.amazon.de/dp/B0CJNWT47S) [**Kraft Vegemite 220 g (6 Stück)**Kraft**€35.32**79 rev4y ago](https://www.amazon.de/dp/B0130017PS) [**Vegemite 400g Jar by Vegemite**Vegemite yeast spread from Australia. 400g jar.**€9.99**10 rev6y ago](https://www.amazon.de/dp/B012811FW0) [**Vegemite Topf 220 g**Kraft**€11.51**244 rev7y ago](https://www.amazon.de/dp/B07JZL65CQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vegemite Topf 220 g**Kraft**€11.51**4.3★**▲ 48%**](https://www.amazon.de/dp/B07JZL65CQ) [**Kraft Vegemite 220g**Kraft**€11.13**3.9★**▲ 15%**](https://www.amazon.de/dp/B01K8T65A6) [**Marmite Yeast Extract Original 125g**Marmite**€8.01**4.6★**— 2%**](https://www.amazon.de/dp/B06XG7SKV1) [**Kraft Vegemite 220 g (6 Stück)**Kraft**€35.32**4.7★**▼ 10%**](https://www.amazon.de/dp/B0130017PS) [**Vegemite Yeast Extract 220g (Pack 2)**Tom Moritz**€16.51**4.6★**▼ 16%**](https://www.amazon.de/dp/B0CJNWT47S)
**~~View all trending →~~**
## **What buyers say about vegemite**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**31%
*“Lecker”*
**Qualität insgesamt**22%
*“Bewährte Qualität, meine Frau kennt es von ihrer Jugend aus 🇵🇬”*
**Gesundheitliche Vorteile – insgesamt**17%
*“bestimmt sehr gesund”*
**Geschmack**14%
*“Ein sehr einzigartiger Geschmack”*
**Knusprigkeit**6%
*“Lecker 😋 Harzer Käse und Marmite drauf, ich liebe es 😋”*
**Kochanleitung**3%
*“Den sozialen Medien sei Dank bekommt man auch gute Anleitungen, was zu tun ist: Toastbrot, geröstet”*
### **What buyers complain about **
**Geschmack insgesamt**48%
*“Schmeckt nicht”*
**Salzgehalt**17%
*“Salzig, wie sojasauce”*
**Bitter**6%
*“Schmeckt recht bitter und salzig, erinnert jedoch dünn gestrichen mit Butter an sowas wie Kaviar”*
**Geschmack**6%
*“Geschmackssache”*
**Würzigkeit**4%
*“Viel zu herb”*
**Dicke**3%
*“Dünn”*
## **Common questions**
- **Is vegemite profitable to sell on Amazon Germany?**
- The niche generates €86K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the vegemite niche?**
- 6 brands and 22 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in vegemite?**
- Top complaints mined from reviews: Geschmack insgesamt, Salzgehalt, Bitter. The return rate is 0.0%.
- **When does demand for vegemite peak?**
- Demand peaks in Feb–Mar–Nov; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the vegemite niche?**
- Listings span €8.01–€35.32; the average listing price is €18.08 (sweet spot $15–$100). The average incumbent carries 143 reviews — the moat a new listing must climb.
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