---
title: "Trend — vegan - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/vegan/trend"
last_updated: "2026-08-10T10:38:54.352Z"
locale: en
meta:
  description: "Niche score 62/100 · €294K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · €294K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — vegan - Flapen"
---

# **vegan**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 18Conversion 37Competition 87Returns 100Price range 80Avg price 35Brand share 94Review moat 71Quality gap 65

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****41%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Price range**

**Great****€0.62–€76.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****666.11**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****€294K**

€294K/yr · 990K searches

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****€10.18**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-14.8%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend