---
title: "Vegan — €294K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/vegan"
last_updated: "2026-08-10T01:19:46.113Z"
locale: en
meta:
description: "Niche score 62/100 · €294K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · €294K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vegan — €294K/yr Amazon DE Niche (2026) - Flapen"
---
# **vegan**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 51Growth 18Conversion 37Competition 87Returns 100Price range 80Avg price 35Brand share 94Review moat 71Quality gap 65
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****41%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Price range**
**Great****€0.62–€76.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****666.11**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****€294K**
€294K/yr · 990K searches
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****€10.18**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-14.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon Germany niche tracking, vegan is a €294K/yr Amazon Germany market (990K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 62/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vegan market data**
- **Units sold / yr**
- **50K–60K**
- avg 250–500/product
- **Revenue / yr**
- **€509K–€611K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#298**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **56%**
- **Out of stock**
- **15.8%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**49 **▼falling
**Sellers**
**98**
**Top-5 brand share**
**41%**
Top 20: 78%
**Top-5 click share**
**28%**
Top 20: 62%
**Open market**
**54%**
- nimm214% - Lindt10% - Niederegger7% - Kuhbonbon5% - Alnatura5% - Fritt5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.
40K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/vegan/trend)
## **Top vegan search terms**
- **vegan**387K/yr-7.8%1.3% conv. - **vegane süßigkeiten**209K/yr-17.3%4.6% conv. - **vegane schokolade**128K/yr-33.1%3.9% conv. - **vegane lebensmittel**65K/yr-4.5%2.0% conv. - **vegane snacks**24K/yr+12.1%2.2% conv. - **schokolade vegan**34K/yr-36.5%4.8% conv. - **süßigkeiten vegan**24K/yr-22.8%5.8% conv. - **vegan snacks**14K/yr-13.2%2.8% conv. - **vegan schokolade**17K/yr-28.1%3.3% conv. - **vegan süßigkeiten**15K/yr-13.2%3.6% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/vegan/search-terms)
## **Top vegan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€6K4%€12K6%€18K8%€24K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**nimm2 Lachgummi Mümmelbande 1 x 225 g Veganes Fruchtgummi mit Vitaminen Frucht- und Gemüsesaft Süßigkeit in sechs Geschmacksrichtungen**nimm2**€1.18**4.7★431 rev](https://www.amazon.de/dp/B0F43PR7HT) [2**Lindt Schokolade | Lindor Beutel Vegan | 108g | 9 Kugeln mit zartschmelzender Füllung | Schokoladen-Geschenk**Lindt**€6.53**4.6★93 rev](https://www.amazon.de/dp/B0G6KW26YN) [3**Kuhbonbon Vegan Caramel - Weichkaramellen mit Bio Kokosmilch und Kakaobutter - 165g**Kuhbonbon**€2.77**4.5★2,288 rev](https://www.amazon.de/dp/B072HF99DR) [4**nimm2 Lachgummi Märchenprinzen 1 x 300 g Vegane Fruchtgummis mit Fruchtsaft und Vitaminen Süßigkeit in sechs Geschmacksrichtungen**nimm2**€1.36**4.6★1,310 rev](https://www.amazon.de/dp/B08CNV1RPS) [5**Knorr Vegane Carbonara Fix für eine leckere vegane Pasta 2 Portionen**Knorr**€1.12**4.3★64 rev](https://www.amazon.de/dp/B0GHYP1ZW3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Knorr Vegane Carbonara Fix für eine leckere vegane Pasta 2 Portionen**Knorr**€1.12**64 rev5mo ago](https://www.amazon.de/dp/B0GHYP1ZW3) [**Niederegger Nougat Knusperwaffel VEGAN 100g**Niederegger**€4.47**63 rev1y ago](https://www.amazon.de/dp/B0FCSLHYN4) [**Niederegger Caramel Crunch VEGAN 100g**Niederegger**€4.45**76 rev1y ago](https://www.amazon.de/dp/B0FCSJ6SBT) [**nimm2 Lachgummi Mümmelbande 1 x 225 g Veganes Fruchtgummi mit Vitaminen Frucht- und Gemüsesaft Süßigkeit in sechs Geschmacksrichtungen**nimm2**€1.18**431 rev1y ago](https://www.amazon.de/dp/B0F43PR7HT) [**frankonia CHOCOLAT NO SUGAR ADDED Hazelnut Crisp Cocoa Waffles 9 Stück**frankonia CHOCOLAT**€3.69**153 rev1y ago](https://www.amazon.de/dp/B0F2FMQ5VR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**frankonia CHOCOLAT NO SUGAR ADDED Hazelnut Crisp Cocoa Waffles 9 Stück**frankonia CHOCOLAT**€3.69**4.3★**▲ 178%**](https://www.amazon.de/dp/B0F2FMQ5VR) [**Feel FIT Veganela Balls vegane Kokosnusspralinen mit ganzen Mandeln im Inneren und Kokosmilchcreme ohne Zuckerzusatz ohne Palmöl (6 x 63 g)**feel fit**€18.77**4.0★**▲ 173%**](https://www.amazon.de/dp/B0CFGDT1T2) [**Knorr Vegane Carbonara Fix für eine leckere vegane Pasta 2 Portionen**Knorr**€1.12**4.3★**▲ 168%**](https://www.amazon.de/dp/B0GHYP1ZW3) [**Lindt Schokolade | Lindor Beutel Vegan | 108g | 9 Kugeln mit zartschmelzender Füllung | Schokoladen-Geschenk**Lindt**€6.53**4.6★**▲ 79%**](https://www.amazon.de/dp/B0G6KW26YN) [**nimm2 Lachgummi Märchenprinzen 1 x 300 g Vegane Fruchtgummis mit Fruchtsaft und Vitaminen Süßigkeit in sechs Geschmacksrichtungen**nimm2**€1.36**4.6★**▲ 72%**](https://www.amazon.de/dp/B08CNV1RPS)
**~~View all trending →~~**
## **What buyers say about vegan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**49%
*“Super Snack fur Kinder”*
**Vegan/Biologisch**8%
*“Vegan”*
**Geschmack**7%
*“Super lecker”*
**Süße**6%
*“Süßes”*
**Qualität insgesamt**3%
*“Top Produkt”*
**Preis-Leistungs-Verhältnis**2%
*“Preis super”*
**Ernährungs Gehalt**2%
*“low carb – ideal für bewusste Naschmomente.”*
**Geschenk Zweck**1%
*“Geschenk”*
**Knusprigkeit**1%
*“crunchy zu gleich”*
**Sauer**1%
*“Ich hatte diese Sour Stars zu Weihnachten gekauft und war andere saure Gummis von Nimm2 und Haribo gewöhnt, die wir als Familie wirklich mögen”*
### **What buyers complain about **
**Geschmack insgesamt**19%
*“Ungenießbar”*
**Preis-Leistungs-Verhältnis**11%
*“Klar sie sind nicht billig”*
**Süße**8%
*“Wenig Zucker”*
**Geschmack**8%
*“0 Geschmack”*
**Gesamtgröße**3%
*“mini”*
**Lagertemperatur**3%
*“Nicht gut gelagert”*
**Künstliche Süßstoffe**2%
*“Schmeckt sehr nach Süßstoff”*
**Textur/Konsistenz – insgesamt**2%
*“Konsistenz”*
**Ölig/fettig**2%
*“Cremig ja, vor allem fettig im Geschmack,”*
**Ernährungs Gehalt**2%
*“Achtung nicht glutenfrei”*
## **Common questions**
- **Is vegan profitable to sell on Amazon Germany?**
- The niche generates €294K/yr across 71 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the vegan niche?**
- 49 brands and 98 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 41% of demand.
- **What do buyers complain about in vegan?**
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Süße. The return rate is 0.1%.
- **When does demand for vegan peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the vegan niche?**
- Listings span €0.62–€76.26; the average listing price is €10.18 (sweet spot $15–$100). The average incumbent carries 666 reviews — the moat a new listing must climb.
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