---
title: "Vanille Extrakt — €222K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/vanille-extrakt"
last_updated: "2026-08-10T18:21:46.278Z"
locale: en
meta:
description: "Niche score 54/100 · €222K/yr market · 231K searches/yr · €11.60 avg price. Soft demand (-2.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · €222K/yr market · 231K searches/yr · €11.60 avg price. Soft demand (-2.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vanille Extrakt — €222K/yr Amazon DE Niche (2026) - Flapen"
---
# **vanille extrakt**
**Worth a look**
Shows low returns (0.0%), but soft demand (-2.8% this quarter) keeps it on the watch list.
Market size 42Growth 24Conversion 80Competition 41Returns 100Price range 52Avg price 47Brand share 39Review moat 75Quality gap 72
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****491.41**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****€2.17–€28.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****€11.60**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****€222K**
€222K/yr · 231K searches
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-2.8%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, vanille extrakt is a €222K/yr Amazon Germany market (231K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vanille extrakt market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **€232K–€290K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#106**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **76%**
- **Out of stock**
- **7.3%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**11%**
- DECOCINO32% - Taylor & Colledge19% - RUF13% - Vanilla Scientific10% - InterVanilla9% - SPICE 345 world's finest selection8% - Open — no brand owns it (4 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.
6K4KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/vanille-extrakt/trend)
## **Top vanille extrakt search terms**
- **vanille extrakt**163K/yr-2.9%7.9% conv. - **vanilla extract**16K/yr-3.4%6.1% conv. - **vanilleextrakt**18K/yr+4.2%9.8% conv. - **vanille extrakt ohne zucker**12K/yr-5.7%3.2% conv. - **vanilleextrakt ohne zucker**8K/yr+6.5%4.1% conv. - **vanille extrakt bio**4K/yr-1.8%6.1% conv. - **vanilla extract for baking**6K/yr-33.2%7.4% conv. - **vanilleextrakt flüssig**3K/yr-5.1%7.8% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/vanille-extrakt/search-terms)
## **Top vanille extrakt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€22K20%€44K30%€67K40%€89K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DECOCINO Vanille-Extrakt (100 ml) natürlicher Vanille Geschmack ohne Alkohol aus Madagascar Bourbon für Kuchen Torten und Getränke Vegan**DECOCINO**€4.68**4.3★332 rev](https://www.amazon.de/dp/B0D798BNDL) [2**Taylor & Colledge Vanilla Bean Extract Fairtrade Organic 100ml**Taylor & Colledge**€7.68**4.3★1,808 rev](https://www.amazon.de/dp/B007TA9ONI) [3**RUF Bourbon Vanille-Paste echte Bourbon-Vanille aus der Tube für Kuchen Torten und Desserts 1 TL = Aroma 1 Vanille-Schote glutenfrei vegan 75g**RUF**€3.35**4.6★1,631 rev](https://www.amazon.de/dp/B09CQB4CV9) [4**SPICE BIO Bourbon Vanille Extrakt 75 ml natürliches Vanilleextrakt flüssig aus BIO Vanille hochwertige Essenz aus Madagaskar Vanilleschoten ideal zum Backen & Verfeinern OHNE Alkohol**SPICE 345 world's finest selection**€9.86**4.3★271 rev](https://www.amazon.de/dp/B08MQG6BKQ) [5**T & C Vanilla Extract BIO 500ml**Taylor & Colledge**€26.07**4.4★29 rev](https://www.amazon.de/dp/B0G4MHBPBZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**T & C Vanilla Extract BIO 500ml**Taylor & Colledge**€26.07**29 rev7mo ago](https://www.amazon.de/dp/B0G4MHBPBZ) [**Title: Vanilla Scientific Bourbon Gourmet Vanilla Extract with Seeds - Madagascar 100% Natural Extract for Baking and Cooking - Alcohol Free Gluten Free Vegan 200ml**Vanilla Scientific**€15.53**22 rev7mo ago](https://www.amazon.de/dp/B0G4RW5F1Y) [**Vanilla Scientific Bourbon Gourmet Vanilla Extract with Seeds - Madagascar 100% Natural Extract for Baking and Cooking - Alcohol Free Gluten Free Vegan 100ml**Vanilla Scientific**€10.14**11 rev8mo ago](https://www.amazon.de/dp/B0G6XMZ91Z) [**Vanilla Scientific Pure Bourbon Gourmet Vanilla Extract with Seeds - Madagascar 100% Natural Extract for Baking and Cooking - Alcohol Free Gluten Free Vegan 500ml**Vanilla Scientific**€28.70**4 rev11mo ago](https://www.amazon.de/dp/B0GGF74LTT) [**DECOCINO Vanille-Extrakt (20 ml) natürlicher Vanille Geschmack ohne Alkohol aus Madagascar Bourbon für Kuchen Torten und Getränke Vegan**DECOCINO**€2.78**46 rev1y ago](https://www.amazon.de/dp/B0DKFM76X3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vanilla Scientific Pure Bourbon Gourmet Vanilla Extract with Seeds - Madagascar 100% Natural Extract for Baking and Cooking - Alcohol Free Gluten Free Vegan 500ml**Vanilla Scientific**€28.70**4.5★**▲ 276%**](https://www.amazon.de/dp/B0GGF74LTT) [**100 g Vanille-Extrakt flüssig ohne Alkohol von PerSaf I Aus purem Vanille Extrakt mit Invertzucker & Vanillesamen I Alkoholfrei & fair gehandelt**PerSaf Gewürze**€14.97**4.7★**▲ 208%**](https://www.amazon.de/dp/B08562F899) [**Vanilla Scientific Bourbon Gourmet Vanilla Extract with Seeds - Madagascar 100% Natural Extract for Baking and Cooking - Alcohol Free Gluten Free Vegan 100ml**Vanilla Scientific**€10.14**4.0★**▲ 185%**](https://www.amazon.de/dp/B0G6XMZ91Z) [**T & C Vanilla Extract BIO 500ml**Taylor & Colledge**€26.07**4.4★**▲ 143%**](https://www.amazon.de/dp/B0G4MHBPBZ) [**Title: Vanilla Scientific Bourbon Gourmet Vanilla Extract with Seeds - Madagascar 100% Natural Extract for Baking and Cooking - Alcohol Free Gluten Free Vegan 200ml**Vanilla Scientific**€15.53**4.0★**▲ 118%**](https://www.amazon.de/dp/B0G4RW5F1Y)
**~~View all trending →~~**
## **What buyers say about vanille extrakt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**25%
*“Schmeckt super”*
**Geschmack**15%
*“Gutes Vanille Extrakt”*
**Geruch**14%
*“Aroma”*
**Qualität insgesamt**11%
*“Sehr gutes Produkt”*
**Preis-Leistungs-Verhältnis**11%
*“Super Preis-Leistung”*
**Backen**6%
*“ideal für alle, die viel backen oder gerne mit Vanillearoma kochen.”*
**beworben Vs Tatsächliches Produkt**3%
*“Artikel wie beschrieben, bin zufrieden”*
**Alkoholgeschmack**2%
*“Im Vergleich zur Stangen Bourbon Vanille sehr ergiebig”*
**Lagertemperatur**2%
*“Sehr ergiebig”*
**Inhaltsstoffe – insgesamt**2%
*“Inhaltsstoffe:. Enthalten sind Glukosesirup, Glycerin, Wasser, Vanilleschotenextrakt und ausgekühlte Vanillesamen”*
### **What buyers complain about **
**Geschmack insgesamt**32%
*“Schmeckt nach Medizin”*
**Geschmack**16%
*“Fast kein Vanille Aroma”*
**Geruch**10%
*“Schwaches Aroma, unergiebig, schade ums Geld”*
**Künstliche Süßstoffe**8%
*“Ungesunder Invertzuckersirup”*
**Preis-Leistungs-Verhältnis**6%
*“Absolut verschwendetes Geld”*
**Inhaltsstoffe – insgesamt**5%
*“Leider nur 2,9% Vanilleextrakt”*
**beworben Vs Tatsächliches Produkt**4%
*“Man wird hier reingelegt durch plakatives Marketing”*
**Ernährungs Gehalt**4%
*“Was gleich auffällt, ist der hohe Zucker/Kohlenhydrat-Gehalt”*
**Alkoholgehalt**3%
*“Alkohol aber unabdingbar.”*
**Textur/Konsistenz – insgesamt**2%
*“Sehr sandig”*
## **Common questions**
- **Is vanille extrakt profitable to sell on Amazon Germany?**
- The niche generates €222K/yr across 17 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the vanille extrakt niche?**
- 10 brands and 13 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in vanille extrakt?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Geruch. The return rate is 0.0%.
- **When does demand for vanille extrakt peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the vanille extrakt niche?**
- Listings span €2.17–€28.70; the average listing price is €11.60 (sweet spot $15–$100). The average incumbent carries 491 reviews — the moat a new listing must climb.
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