---
title: "Uncle Bens Reis — €104K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/uncle-bens-reis"
last_updated: "2026-08-10T15:19:38.981Z"
locale: en
meta:
description: "Niche score 45/100 · €104K/yr market · 78K searches/yr · €11.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · €104K/yr market · 78K searches/yr · €11.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Uncle Bens Reis — €104K/yr Amazon DE Niche (2026) - Flapen"
---
# **uncle bens reis**
**Skip it**
Soft demand (-29.6% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 10Conversion 92Competition 23Returns 100Price range 62Avg price 49Brand share 40Review moat 90Quality gap 25
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****201.43**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€0.96–€38.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****€11.90**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****€104K**
€104K/yr · 78K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-29.6%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, uncle bens reis is a €104K/yr Amazon Germany market (78K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **uncle bens reis market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **€95K–€119K**
- units × avg price
- **Conversion rate**
- **11.2%**
- **Avg BSR**
- **#114**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **36%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**15%**
- Alnatura41% - Ben's Original16% - tegut… Bio10% - Jasberry7% - Green Essence6% - Campanini4% - Open — no brand owns it (6 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.6% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/uncle-bens-reis/trend)
## **Top uncle bens reis search terms**
- **vollkornreis**37K/yr-26.4%3.8% conv. - **naturreis**13K/yr-23.3%3.8% conv. - **bio reis**8K/yr-36.3%3.9% conv. - **vollkorn reis**6K/yr-32.0%3.1% conv. - **reis bio**5K/yr-44.4%4.0% conv. - **alnatura reis**4K/yr-31.5%5.3% conv. - **naturreis vollkornreis**3K/yr-24.5%4.8% conv. - **basmati reis bio**3K/yr-44.0%0.0% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/uncle-bens-reis/search-terms)
## **Top uncle bens reis products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€10K20%€21K30%€31K40%€42K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alnatura Bio Naturreis Langkorn 6er Pack (6 x 1 kg)**Alnatura**€16.44**4.7★66 rev](https://www.amazon.de/dp/B06X1GC3PK) [2**BENS ORIGINAL Express Reis Natur 6 x 220g**Ben's Original**€9.24**4.7★573 rev](https://www.amazon.de/dp/B07Q2FVL4X) [3**Alnatura Bio Langkornreis Parboiled 1kg**Alnatura**€2.78**4.4★220 rev](https://www.amazon.de/dp/B01M8PRPCZ) [4**tegut... Bio Naturreis 1 x 500 g**tegut… Bio**€2.33**4.4★37 rev](https://www.amazon.de/dp/B08LC7F8VD) [5**Bio Vollkorn Reis Jasberry Superfood 250g - Variante Pure**Jasberry**€3.40**4.7★159 rev](https://www.amazon.de/dp/B0B12GBXJ3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Vollkorn-Fusilli 500g**by Amazon**€0.96**667 rev9mo ago](https://www.amazon.de/dp/B0CT3PBCLJ) [**Brauner Reis Vollkorn 5kg von Green Essence - Naturreis Vollkornreis Reich an Ballaststoffen - Teilweise Geschält Langkornreis - Long Grain Brown Rice**Green Essence**€19.33**12 rev1y ago](https://www.amazon.de/dp/B0DXVT7ZXW) [**ORYZA Natur Reis 1 kg 10er Pack (10 x 1kg) Langkorn-Reis Vollkorn-Reis Brauner Reis vegan von Natur aus glutenfrei**Oryza**€38.35**26 rev3y ago](https://www.amazon.de/dp/B09QH7KWMC) [**Bio Vollkorn Reis Jasberry Superfood 250g - Variante Pure**Jasberry**€3.40**159 rev4y ago](https://www.amazon.de/dp/B0B12GBXJ3) [**RISO ROSSO INTEGRALE Roter Vollkorn Reis RISERA CAMPANINI 500g aus Italien**Campanini**€3.69**123 rev5y ago](https://www.amazon.de/dp/B0924KF5MG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lotao Schwarzer Reis (1x 1000g Bio Qualität) ROYAL PEARL BLACK | Hochwertiger Bio Vollkornreis: Ohne Zusätze und ungeschält | Der schwarze Reis als Hingucker für Asia Küche: Thai Chinesisch uvm.**Lotao**€14.80**4.4★**▲ 53%**](https://www.amazon.de/dp/B01LVWF8MA) [**Reishunger BIO Vollkorn Reis Set 5x600g - 5 Vollkorn BIO Sorten: Basmati Jasmin Schwarzer Reis Roter Reis Naturreis aus den besten Anbaugebieten - 100% Sortenrein & Superlecker**Reishunger**€25.64**4.6★**▲ 52%**](https://www.amazon.de/dp/B00B9AMTTA) [**Brauner Reis Vollkorn 5kg von Green Essence - Naturreis Vollkornreis Reich an Ballaststoffen - Teilweise Geschält Langkornreis - Long Grain Brown Rice**Green Essence**€19.33**4.4★**▲ 41%**](https://www.amazon.de/dp/B0DXVT7ZXW) [**BENS ORIGINAL Express Reis Natur 6 x 220g**Ben's Original**€9.24**4.7★**▲ 16%**](https://www.amazon.de/dp/B07Q2FVL4X) [**Alnatura Bio Langkornreis Parboiled 1kg**Alnatura**€2.78**4.4★**▲ 16%**](https://www.amazon.de/dp/B01M8PRPCZ)
**~~View all trending →~~**
## **What buyers say about uncle bens reis**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**35%
*“Schmeckt”*
**Qualität insgesamt**20%
*“Beste Qualität”*
**Geschmack**12%
*“Guter Geschmack”*
**Preis-Leistungs-Verhältnis**10%
*“Auch der Preis ist super”*
**Kochanleitung**6%
*“Einfach Reis gekocht und zu einer Soße aus Karotten, Zwiebeln, Sellerie und Tomaten geben und das ganze wie bei einer herkömmlichen Lasagne schichten”*
**Backen**4%
*“Ganz gut, leckere Nudeln”*
**Gesundheitliche Vorteile – insgesamt**3%
*“Gesund, günstig, lecker”*
**Vegan/Biologisch**2%
*“Preis für Bio ok”*
**Knusprigkeit**1%
*“Ein Genuss - Kochzeit beachten- bleibt nussig kernig wie es sein soll”*
**beworben Vs Tatsächliches Produkt**1%
*“Erwartungen erfüllt”*
### **What buyers complain about **
**Kochanleitung**19%
*“etwas längere Garzeit”*
**Geschmack insgesamt**13%
*“Schmecken grauenhafte”*
**Geschmack**8%
*“geschmacklos”*
**Preis-Leistungs-Verhältnis**8%
*“Zu teuer”*
**Kontamination**7%
*“Inhalt überall verstreut.”*
**beworben Vs Tatsächliches Produkt**7%
*“falsch deklariert schade”*
**Hartes Gefühl**4%
*“Die Schale ist mir zu hart”*
**Funktionalität insgesamt**3%
*“Geht gar nicht”*
**Gesamtgröße**3%
*“Die Reiskörner sind allerdings sehr klein”*
**Qualität insgesamt**2%
*“Wie man auch in anderen Bewertungen lesen kann, scheint hier die Qualität sehr stark zu schwanken”*
## **Common questions**
- **Is uncle bens reis profitable to sell on Amazon Germany?**
- The niche generates €104K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the uncle bens reis niche?**
- 12 brands and 23 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in uncle bens reis?**
- Top complaints mined from reviews: Kochanleitung, Geschmack insgesamt, Geschmack. The return rate is 0.1%.
- **When does demand for uncle bens reis peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the uncle bens reis niche?**
- Listings span €0.96–€38.35; the average listing price is €11.90 (sweet spot $15–$100). The average incumbent carries 201 reviews — the moat a new listing must climb.
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