---
title: "Trend — umami - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/umami/trend"
last_updated: "2026-07-21T14:17:54.034Z"
locale: en
meta:
  description: "Niche score 57/100 · €399K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · €399K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — umami - Flapen"
---

# **umami**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 55Growth 12Conversion 72Competition 81Returns 100Price range 81Avg price 56Brand share 32Review moat 94Quality gap 32

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Review moat**

**Great****125.62**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Price range**

**Great****€5.00–€61.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****€12.74**

avg listing price — sweet spot $15–$100

**Market size**

**Good****€399K**

€399K/yr · 472K searches

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-26.6%**

90-day search growth — must beat 0% to launch