---
title: "Ube — €158K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/ube"
last_updated: "2026-07-21T14:30:14.088Z"
locale: en
meta:
description: "Niche score 65/100 · €158K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 65/100 · €158K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ube — €158K/yr Amazon DE Niche (2026) - Flapen"
---
# **ube**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 33Growth 98Conversion 69Competition 30Returns 100Price range 30Avg price 60Brand share 55Review moat 94Quality gap 96
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Growth**
**Incredible****+216.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****122.47**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****€13.18**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****€158K**
€158K/yr · 192K searches
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****€7.72–€18.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, ube is a €158K/yr Amazon Germany market (192K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 65/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ube market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **€132K–€165K**
- units × avg price
- **Launch success**
- **54%**
- 7 of 13 new (360d)
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#414**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **60%**
- **Out of stock**
- **12.3%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**21%**
- Rinalya22% - RitualGlow15% - BOROVELA14% - Ubedia12% - Biomalab9% - shopinno7%
## **Demand**
Weekly Amazon search volume, last 31 weeks — +216.5% search growth over the last 90 days.
13K8KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/ube/trend)
## **Top ube search terms**
- **ube pulver**101K/yr+252.7%5.9% conv. - **ube**66K/yr+150.2%3.3% conv. - **ube pulver bio**7K/yr+817.8%6.1% conv. - **ube latte**8K/yr+298.7%3.3% conv. - **ube powder**7K/yr+98.3%4.5% conv. - **ube latte pulver**3K/yr+133.8%4.8% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/ube/search-terms)
## **Top ube products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€16K20%€32K30%€47K40%€63K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ube-Pulver 100 g 100% violette Yamswurzel Premium Herkunft Philippinen (Region Urdaneta) 100% natürlich & vegan Französische Marke**Rinalya**€16.87**4.2★121 rev](https://www.amazon.de/dp/B0GDY464C7) [2**RitualGlow Ube Pulver Yamswurzel - Koffeinfreie Latte Alternative Zu Matcha Für Latte Smoothies Backen Natürlich Süß Cremig Laborgeprüft in Deutschland Lila 100g**RitualGlow**€14.22**3.7★48 rev](https://www.amazon.de/dp/B0GL9D6ZX1) [3**Violette Süßkartoffelpulver Natürliche lila Lebensmittelfarbe in Dessert-Back-Smoothies mischen natürliche Zutaten 100g**BOROVELA**€8.44**4.4★1,125 rev](https://www.amazon.de/dp/B09286WMNG) [4**Biomalab Ube Pulver (50g) 100% Natürliche Yamswurzel & Lila Süßkartoffel Premium Purple Yam Powder Vegan Glutenfrei & Ohne Zuckerzusatz Ideal für Ube Latte Bubble Tea & Backen**Biomalab**€7.72**4.2★28 rev](https://www.amazon.de/dp/B0GKGG4736) [5**Oubéa Premium Ube-Pulver 100 % Natürlich Intensiv Violette Farbe Glutenfrei Vegan Reich an Antioxidantien Für Lattes und Gebäck 100 g**shopinno**€15.23**4.0★57 rev](https://www.amazon.de/dp/B0FSD834JD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**UBE Pulver - Lila Yamswurzel für Ube Latte und Drinks 100g - tea exclusive**tea exclusive**€14.89**9 rev2mo ago](https://www.amazon.de/dp/B0GZNG4MZH) [**Premium Ube Pulver 100g - Reines Lila Yamswurzel Pulver aus den Philippinen - Purple Yam Powder ohne Farbstoffe & Zusätze - Ideal zum Backen für Smoothies Eiscreme & Bubble Tea - Vegan & Glutenfrei**Vessler**€12.09**6 rev2mo ago](https://www.amazon.de/dp/B0GZHH9Y2C) [**Premium Ube-Pulver 100 g Pulver 100 % rein Ube Philippinische Herkunft Ohne Zusatzstoffe oder Farbstoffe Vegan Glutenfrei & ohne Zuckerzusatz Ube Latte Bowls und Gebäck**Ube Time**€18.16**45 rev5mo ago](https://www.amazon.de/dp/B0G4S595TN) [**RitualGlow Ube Pulver Yamswurzel - Koffeinfreie Latte Alternative Zu Matcha Für Latte Smoothies Backen Natürlich Süß Cremig Laborgeprüft in Deutschland Lila 100g**RitualGlow**€14.22**48 rev5mo ago](https://www.amazon.de/dp/B0GL9D6ZX1) [**Biomalab Ube Pulver (50g) 100% Natürliche Yamswurzel & Lila Süßkartoffel Premium Purple Yam Powder Vegan Glutenfrei & Ohne Zuckerzusatz Ideal für Ube Latte Bubble Tea & Backen**Biomalab**€7.72**28 rev5mo ago](https://www.amazon.de/dp/B0GKGG4736)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**UBE Pulver - Lila Yamswurzel für Ube Latte und Drinks 100g - tea exclusive**tea exclusive**€14.89**3.5★**▲ 51%**](https://www.amazon.de/dp/B0GZNG4MZH) [**Premium Ube Pulver 100g - Reines Lila Yamswurzel Pulver aus den Philippinen - Purple Yam Powder ohne Farbstoffe & Zusätze - Ideal zum Backen für Smoothies Eiscreme & Bubble Tea - Vegan & Glutenfrei**Vessler**€12.09**3.1★**▲ 51%**](https://www.amazon.de/dp/B0GZHH9Y2C) [**Ube-Pulver 100 g 100% violette Yamswurzel Premium Herkunft Philippinen (Region Urdaneta) 100% natürlich & vegan Französische Marke**Rinalya**€16.87**4.2★**▲ 45%**](https://www.amazon.de/dp/B0GDY464C7) [**Biomalab Ube Pulver (50g) 100% Natürliche Yamswurzel & Lila Süßkartoffel Premium Purple Yam Powder Vegan Glutenfrei & Ohne Zuckerzusatz Ideal für Ube Latte Bubble Tea & Backen**Biomalab**€7.72**4.2★**▲ 31%**](https://www.amazon.de/dp/B0GKGG4736) [**RitualGlow Ube Pulver Yamswurzel - Koffeinfreie Latte Alternative Zu Matcha Für Latte Smoothies Backen Natürlich Süß Cremig Laborgeprüft in Deutschland Lila 100g**RitualGlow**€14.22**3.7★**▲ 19%**](https://www.amazon.de/dp/B0GL9D6ZX1)
**~~View all trending →~~**
## **What buyers say about ube**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Farbe**24%
*“Coole Farbe”*
**Geschmack insgesamt**14%
*“Schmeckt super lecker”*
**Geschmack**13%
*“Highlight für Foodies – Geschmacklich jedoch sehr dezent”*
**Qualität insgesamt**6%
*“Eine sehr gute Produkt”*
**Löslichkeit**6%
*“Auch in Smoothies macht sich das Pulver sehr gut, da es eine schöne Farbe und eine feine Konsistenz ins Getränk bringt”*
**Süße**4%
*“leicht süßliche Note, die sehr angenehm ist.”*
**Inhaltsstoffe – insgesamt**2%
*“Eine herrliche Zutat zu meinem Smoothie”*
**Backen**2%
*“Eine super Farbe super zum Backen👍👍”*
**Benutzerfreundlichkeit**1%
*“wie einfach”*
**Vegan/Biologisch**1%
*“🌱 100% natürlich und vegan, ohne Zusatzstoffe”*
### **What buyers complain about **
**Geschmack insgesamt**24%
*“Geschmack eher mild”*
**Geschmack**15%
*“Wenig intensiver Geschmack”*
**Preis-Leistungs-Verhältnis**7%
*“Total überteuert”*
**Löslichkeit**2%
*“löst sich schlecht auf”*
**Benutzerfreundlichkeit**2%
*“Löst sich nicht gut auf”*
**Qualität insgesamt**1%
*“Ich muss diese Ware versteuern und bin zu keiner "positiven" Bewertung verpflichtet.”*
**Künstliche Farben**1%
*“Ich wusste nicht, dass Süßkartoffelpulver Lebensmittel färben kann”*
**Pulverisiert/zerbröselt**1%
*“Ube Pulver”*
**Nebenwirkungen**1%
*“Nebenwirkungen möglich”*
**Anleitung/Benutzerhandbuch/Fehlerbehebung**1%
*“Da ich keine Anweisung finden konnte, ob das Pulver vor der Verwendung erhitzt werden sollte, habe ich mich im Internet auf die Suche gemacht”*
## **Common questions**
- **Is ube profitable to sell on Amazon Germany?**
- The niche generates €158K/yr across 15 tracked products. 7 of 13 products launched in the last 360 days are still selling. 90-day search growth is +216.5%. Flapen's verdict: Worth a look (65/100).
- **How competitive is the ube niche?**
- 13 brands and 13 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in ube?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.0%.
- **What does it cost to enter the ube niche?**
- Listings span €7.72–€18.16; the average listing price is €13.18 (sweet spot $15–$100). The average incumbent carries 122 reviews — the moat a new listing must climb.
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