---
title: "Search terms — tofu - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/tofu/search-terms"
last_updated: "2026-08-10T15:46:10.007Z"
locale: en
meta:
  description: "Niche score 49/100 · €185K/yr market · 237K searches/yr · €9.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · €185K/yr market · 237K searches/yr · €9.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — tofu - Flapen"
---

# **tofu**

**Skip it**

Soft demand (-19.5% this quarter) — this niche doesn't clear our bar today.

Market size 37Growth 15Conversion 79Competition 30Returns 100Price range 42Avg price 32Brand share 31Review moat 95Quality gap 68

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Incredible****95.12**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****7.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****€0.94–€25.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****€185K**

€185K/yr · 237K searches

**Avg price**

**Okay****€9.88**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-19.5%**

90-day search growth — must beat 0% to launch

## Search terms