---
title: "Teriyaki Sauce — €128K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/teriyaki-sauce"
last_updated: "2026-08-10T07:52:53.071Z"
locale: en
meta:
description: "Niche score 46/100 · €128K/yr market · 145K searches/yr · €9.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · €128K/yr market · 145K searches/yr · €9.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Teriyaki Sauce — €128K/yr Amazon DE Niche (2026) - Flapen"
---
# **teriyaki sauce**
**Skip it**
Soft demand (-21.8% this quarter) — this niche doesn't clear our bar today.
Market size 29Growth 14Conversion 84Competition 38Returns 100Price range 34Avg price 30Brand share 33Review moat 84Quality gap 47
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****314.38**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****€1.80–€21.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****€9.57**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****€128K**
€128K/yr · 145K searches
**Growth**
**Bad****-21.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, teriyaki sauce is a €128K/yr Amazon Germany market (145K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **teriyaki sauce market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **€144K–€191K**
- units × avg price
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#214**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **62%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 99%
**Open market**
**11%**
- LEE KUM KEE21% - Bamboo Garden19% - Shibanuma Soy Sauce Co.18% - Kikkoman18% - ITA-SAN9% - Healthy Boy4% - Open — no brand owns it (4 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.8% search growth over the last 90 days.
5K4KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/teriyaki-sauce/trend)
## **Top teriyaki sauce search terms**
- **teriyaki sauce**97K/yr-13.0%9.8% conv. - **teriyaki**12K/yr-3.5%5.7% conv. - **kikkoman teriyaki sauce**9K/yr-4.3%5.0% conv. - **teriyaki soße**15K/yr-71.3%9.2% conv. - **teriyaki sauce kikkoman**4K/yr-12.9%7.4% conv. - **teriyaki-sauce**5K/yr-38.9%4.6% conv. - **teriyaki sosse**3K/yr-73.2%10.2% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/teriyaki-sauce/search-terms)
## **Top teriyaki sauce products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€6K10%€13K15%€19K20%€26K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bamboo Garden - Teriyaki Sauce | Würzsauce zum Marinieren von Fleisch und Fisch | 200 ml in der Glasflasche**Bamboo Garden**€2.59**4.5★474 rev](https://www.amazon.de/dp/B0BY95ZX4Q) [2**SHIBANUMA Teriyaki Sauce - 1 x 1 ltr**Shibanuma Soy Sauce Co.**€6.54**4.6★164 rev](https://www.amazon.de/dp/B0D5HFJ6ZW) [3**LEE KUM KEE Teriyaki Sauce Glutenfrei für Veganer geeignet Sauce zum Marinieren und Kochen von asiatischen Gerichten 1 x 1 15kg**LEE KUM KEE**€10.56**4.4★490 rev](https://www.amazon.de/dp/B0859KWW8N) [4**ITA-SAN Teriyaki Sauce Würzsauce mit orientalischen Aromen süß ideal für asiatisches Barbecue 1 x 150 ml**ITA-SAN**€2.26**4.6★157 rev](https://www.amazon.de/dp/B0CDXQFMTY) [5**2x Kikkoman Teriyaki-Sauce Mit Geröstetem Sesam 250Ml**Kikkoman**€11.95**4.5★33 rev](https://www.amazon.de/dp/B07HH476C9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kikkoman - Teriyaki BBQ Sauce Korean Style - 250 ml**Kikkoman**€4.69**2 rev3mo ago](https://www.amazon.de/dp/B0G2Z3HVLB) [**SHIBANUMA Teriyaki Sauce - 1 x 1 ltr**Shibanuma Soy Sauce Co.**€6.54**164 rev2y ago](https://www.amazon.de/dp/B0D5HFJ6ZW) [**HENSSLERS Teriyaki 3er Mix in Classic Chili und Knoblauch zum Braten Kochen und Grillen 3 x 240 ml**HENSSLERS**€21.05**120 rev2y ago](https://www.amazon.de/dp/B0CV9T2L7G) [**Kikkoman - Wok Sauce Teriyaki - 1 x 975 ml**Kikkoman**€12.53**1 rev2y ago](https://www.amazon.de/dp/B0FXBTB8XR) [**ITA-SAN Teriyaki Sauce Würzsauce mit orientalischen Aromen süß ideal für asiatisches Barbecue 1 x 150 ml**ITA-SAN**€2.26**157 rev2y ago](https://www.amazon.de/dp/B0CDXQFMTY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kikkoman - Teriyaki BBQ Sauce Korean Style - 250 ml**Kikkoman**€4.69**4.5★**▲ 383%**](https://www.amazon.de/dp/B0G2Z3HVLB) [**Kikkoman - Wok Sauce Teriyaki - 1 x 975 ml**Kikkoman**€12.53**4.0★**▲ 381%**](https://www.amazon.de/dp/B0FXBTB8XR) [**KIKKOMAN - Teriyaki Soße - (1 X 250 ML)**Kikkoman**€6.33**4.6★**▲ 169%**](https://www.amazon.de/dp/B003WVILSW) [**Lee Kum Kee glutenfreie Teriyaki Sauce Würzsauce mit orientalischen Aromen 1 x 368 g**LEE KUM KEE**€4.35**4.7★**▲ 109%**](https://www.amazon.de/dp/B08P7DWZTY) [**japanische Teriyaki Sauce Marinade Grillsaucen Dippsaucen Dickflüssig 4 x 250ml Glasflasche für Kikkomansaucen**Otsumami-Land**€21.91**4.6★**▲ 87%**](https://www.amazon.de/dp/B09TR92J9Y)
**~~View all trending →~~**
## **What buyers say about teriyaki sauce**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**45%
*“Schmeckt super”*
**Geschmack**14%
*“Klasse Würzsauce”*
**Qualität insgesamt**11%
*“Sehr gut gemachtes Produkt”*
**Würzigkeit**6%
*“Klasse Würzsauce”*
**Ernährungs Gehalt**5%
*“Für glutenfreies Essen gut geeignet”*
**Dicke**4%
*“dickflüssig”*
**Preis-Leistungs-Verhältnis**4%
*“Preisleitung hammer”*
**beworben Vs Tatsächliches Produkt**3%
*“Genau so”*
**Backen**2%
*“So kann ich selbst zu Hause solche Bowls schnell zubereiten”*
**Kochanleitung**1%
*“passt zu vielen verschiedenen Gerichten”*
### **What buyers complain about **
**Geschmack insgesamt**28%
*“Schmeckt so eklig”*
**Salzgehalt**13%
*“Ich hätte das bemerkt, weil übermäßig viel Salz und Essig nicht zu meinen Favoriten zählt– es sei denn, ich hätte die Sauce zu sparsam verwendet”*
**Geschmack**11%
*“Glibberig und ohne Geschmack”*
**Dicke**10%
*“Sehr dünn”*
**Süße**7%
*“Zu süß”*
**Abgestanden/verfault/verwöhnt**5%
*“Leider nur 5 Monate haltbar”*
**Haltbarkeit**5%
*“Die Sauce die ich bekommen habe, ist nur noch 8 Wochen haltbar”*
**Würzigkeit**4%
*“kein Gewürzgeschmack,”*
**Natürliche Inhaltsstoffe**2%
*“sehr künstlich”*
**Bitter**2%
*“Vorallem ist sie etwas bitter”*
## **Common questions**
- **Is teriyaki sauce profitable to sell on Amazon Germany?**
- The niche generates €128K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the teriyaki sauce niche?**
- 10 brands and 45 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in teriyaki sauce?**
- Top complaints mined from reviews: Geschmack insgesamt, Salzgehalt, Geschmack. The return rate is 0.0%.
- **When does demand for teriyaki sauce peak?**
- Demand peaks in Jan–Feb; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the teriyaki sauce niche?**
- Listings span €1.80–€21.91; the average listing price is €9.57 (sweet spot $15–$100). The average incumbent carries 314 reviews — the moat a new listing must climb.
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