---
title: "Tee — €625K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/tee"
last_updated: "2026-08-10T04:43:39.520Z"
locale: en
meta:
description: "Niche score 52/100 · €625K/yr market · 5.7M searches/yr · €9.02 avg price. Soft demand (-23.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · €625K/yr market · 5.7M searches/yr · €9.02 avg price. Soft demand (-23.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tee — €625K/yr Amazon DE Niche (2026) - Flapen"
---
# **tee**
**Worth a look**
Shows low returns (0.1%), but soft demand (-23.0% this quarter) keeps it on the watch list.
Market size 65Growth 14Conversion 15Competition 90Returns 100Price range 71Avg price 25Brand share 40Review moat 63Quality gap 35
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Price range**
**Good****€1.36–€48.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****€625K**
€625K/yr · 5.7M searches
**Review moat**
**Good****973.87**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****€9.02**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-23.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, tee is a €625K/yr Amazon Germany market (5.7M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tee market data**
- **Units sold / yr**
- **150K–200K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **€1.4M–€1.8M**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **86%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**23 **▼falling
**Sellers**
**63**
**Top-5 brand share**
**81%**
Top 20: 99%
**Top-5 click share**
**25%**
Top 20: 59%
**Open market**
**16%**
- Meßmer38% - Creano17% - CUPPER13% - TEEKANNE8% - Pukka4% - English Tea Shop3% - Open — no brand owns it (17 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.0% search growth over the last 90 days.
225K175KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.6×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/tee/trend)
## **Top tee search terms**
- **tee**1.7M/yr-43.1%2.1% conv. - **tea**128K/yr-9.9%0.5% conv. - **tee geschenkset**281K/yr-43.2%2.6% conv. - **meßmer tee**123K/yr-60.5%7.4% conv. - **tee set**147K/yr-38.6%2.0% conv. - **früchtetee**78K/yr-41.0%4.9% conv. - **tee geschenk**104K/yr-27.5%1.9% conv. - **messmer tee**93K/yr-61.6%8.6% conv. - **kräutertee**87K/yr-55.8%6.1% conv. - **thee**43K/yr-15.8%0.1% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/tee/search-terms)
## **Top tee products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€13K4%€25K6%€38K8%€50K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TEEKANNE Ländertee Collection Box 180 Teebeutel (387g) 12 Sorten Weltreise Tee Set Früchtetee Kräutertee Grüner Tee & Chai Geschenkbox Tee Geschenkbox für Teeliebhaber Vielfalt Probierpaket**TEEKANNE**€21.09**4.7★185 rev](https://www.amazon.de/dp/B0DJPFHGZD) [2**Creano Premium Bio Kräutertee Geschenkset ORGANIC HERBAL TEA - 9 Pyramiden-Teebeutel in 9 unterschiedlichen Sorten - 22 5g - NEUHEIT 2024***Creano**€10.29**4.7★966 rev](https://www.amazon.de/dp/B0DJM7CJWG) [3**Creano Bio Kräutertee Geschenkset ORGANIC HERBAL TEA - 27 Bio-Teebeutel in 9 unterschiedlichen Sorten - 54g - NEUHEIT***Creano**€11.57**4.8★7,491 rev](https://www.amazon.de/dp/B0BKT9Y94V) [4**Creano Bio Früchtetee Kräutertee Geschenkset - 27 Bio-Teebeutel in 9 traumhaften Sorten - 54g***Creano**€11.60**4.8★7,491 rev](https://www.amazon.de/dp/B0DK9MTDMB) [5**Meßmer Collection Box | 12 der beliebtesten Meßmer Teesorten in 180 Teebeuteln | Jetzt mit hochwertiger Banderole | das perfekte Tee Geschenk | Kräutertee Schwarzer Tee Grüner Tee Früchtetee**Meßmer**€20.37**4.8★391 rev](https://www.amazon.de/dp/B09VC7XWD9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Meßmer Pink Grapefruit x Bridgerton Limited Edition | 23 Teebeutel | verführerisch-fruchtig**Meßmer**€2.23**136 rev8mo ago](https://www.amazon.de/dp/B0FZVRC4DP) [**Cupper Bio Tee Probierbox | 11 Sorten | 180 Teebeutel Geschenkset**CUPPER**€25.28**86 rev10mo ago](https://www.amazon.de/dp/B0FNNCSM37) [**Cupper Bio Tee Set Delicious Variety 20 verschiedene Sorten Kräutertee und Früchtetee 20 ungebleichte Teebeutel (Einzelpack)**CUPPER**€2.69**184 rev1y ago](https://www.amazon.de/dp/B0FD3WCFT9) [**Meßmer Heiße Himbeere | Früchtetee mit Himbeere-Aroma | 20 Teebeutel | fruchtig & süß | ideal für kalte Tage**Meßmer**€2.23**207 rev1y ago](https://www.amazon.de/dp/B0F8BJDQV4) [**Pukka | Bio Tee Geschenkset Seelenzauber | Geschenk für Frauen & Männer zu Weihnachten Geburtstag & für Self-Care | Perfekt für die Schlafenszeit | 30 Teebeutel | 5 köstliche Sorten**Pukka**€11.76**2,139 rev1y ago](https://www.amazon.de/dp/B0F43S2TR3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HUGO Claudya-TE 10275187 01**HUGO**€20.28**2.7★**▲ 967%**](https://www.amazon.de/dp/B0DTQTKCG1) [**MILFORD Minze Mango | Kräutertee mit Mango-Aroma | 20 Teebeutel**Milford**€1.74**4.3★**▲ 488%**](https://www.amazon.de/dp/B0D7MNKJ2R) [**Meßmer Pink Grapefruit x Bridgerton Limited Edition | 23 Teebeutel | verführerisch-fruchtig**Meßmer**€2.23**4.7★**▲ 417%**](https://www.amazon.de/dp/B0FZVRC4DP) [**Meßmer Ländertee Toskanischer Pfirsich | Früchtetee mit Pfirsich-Aroma | 20 Teebeutel | süß-saftig**Meßmer**€2.08**4.6★**▲ 263%**](https://www.amazon.de/dp/B08P5V5DB1) [**Meßmer Waldbeere | 20 Teebeutel | Vegan | Glutenfrei | Laktosefrei**Meßmer**€1.99**4.6★**▲ 122%**](https://www.amazon.de/dp/B0757SK1JC)
**~~View all trending →~~**
## **What buyers say about tee**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**43%
*“Delicious”*
**Geschenk Zweck**14%
*“Great gift for”*
**Geschmack**10%
*“Super Geschmack”*
**Qualität insgesamt**7%
*“Top Produkt”*
**Süße**5%
*“Mein absoluter Favoriten ist einfach der caramel-mint”*
**Geruch**3%
*“angenehmes Aroma”*
**Vegan/Biologisch**2%
*“Creano Bio Kräutertee Geschenkset „ORGANIC HERBAL TEA“ sehr lecker und wunderschön verpackt, gerne wieder”*
**Preis-Leistungs-Verhältnis**2%
*“Super Preis-Leistung”*
**beworben Vs Tatsächliches Produkt**2%
*“Produkt wie beschrieben”*
**Mischung/Verhältnis**1%
*“Super Teemix”*
### **What buyers complain about **
**Geschmack insgesamt**28%
*“Es schmeckt undefinierbar”*
**Geschmack**14%
*“Mangogeschmack kaum schmeckbar”*
**Preis-Leistungs-Verhältnis**9%
*“teuer”*
**Künstliche Süßstoffe**6%
*“Achtung, durch Stevia sehr süß”*
**Süße**4%
*“dafür brutal süß.”*
**Geruch**2%
*“Sehr schwaches Aroma”*
**Bitter**2%
*“Schmeckt bitter und nicht lecker”*
**beworben Vs Tatsächliches Produkt**2%
*“Irreführend”*
**Qualität insgesamt**2%
*“Etwas mehr Feedback über Herkunft und Qualität wäre wünschenswert, sonst alles paletti”*
**Produktzustand**1%
*“Bereits geöffnete Verpackung”*
### **Top return reasons **
**Gesamtgröße**33%
**Defekt Material/Teile**22%
**Geschenk Zweck**13%
**Sprachprobleme**9%
**Holzqualität**7%
**Produktzustand**4%
**Preis-Leistungs-Verhältnis**4%
**Fleckenbeständigkeit**4%
**beworben Vs Tatsächliches Produkt**4%
## **Common questions**
- **Is tee profitable to sell on Amazon Germany?**
- The niche generates €625K/yr across 77 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -23.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the tee niche?**
- 23 brands and 63 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in tee?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- **When does demand for tee peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.6× the quietest.
- **What does it cost to enter the tee niche?**
- Listings span €1.36–€48.12; the average listing price is €9.02 (sweet spot $15–$100). The average incumbent carries 974 reviews — the moat a new listing must climb.
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