---
title: "Swedish Candy — €55K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/swedish-candy"
last_updated: "2026-08-10T01:19:22.564Z"
locale: en
meta:
description: "Niche score 51/100 · €55K/yr market · 126K searches/yr. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · €55K/yr market · 126K searches/yr. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Swedish Candy — €55K/yr Amazon DE Niche (2026) - Flapen"
---
# **swedish candy**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Market size 14Growth 21Conversion 55Competition 83Returns 100Price range 53Avg price 30Brand share 12Review moat 82Quality gap 81
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Review moat**
**Great****353.32**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****€1.75–€29.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****€9.57**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-7.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€55K**
€55K/yr · 126K searches
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, swedish candy is a €55K/yr Amazon Germany market (126K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **swedish candy market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **€77K–€96K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#216**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **77%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**12 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 76%
**Open market**
**4%**
- Wasa76% - Vegan Bro SWEETS12% - Miralina3% - Bubs3% - PÄNDY2% - Gum on a mission1% - Open — no brand owns it (6 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 15 weeks — -7.0% search growth over the last 90 days.
6K4KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/swedish-candy/trend)
## **Top swedish candy search terms**
- **wasa**45K/yr+6.6%6.0% conv. - **wasa knäckebrot**28K/yr-7.2%7.5% conv. - **swedish candy**28K/yr-28.7%0.8% conv. - **schwedische süßigkeiten**21K/yr+0.3%0.8% conv. - **knäckebrot wasa**4K/yr-16.1%12.0% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/swedish-candy/search-terms)
## **Top swedish candy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€2K6%€3K9%€5K12%€7K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wasa Knäckebrot Tasty Snacks Cinnamon Rounds 267g**Wasa**€2.79**4.7★221 rev](https://www.amazon.de/dp/B0F3PGFWBF) [2**Wasa Knäckebrot Selection Protein+ 200g**Wasa**€2.27**4.6★132 rev](https://www.amazon.de/dp/B0F7M81K2H) [3**Vegan Bro SWEETS Big Bag süß - 500g Vegane Fruchtgummis Weingummi Candy Bar - perfekt zum verschenken**Vegan Bro SWEETS**€6.99**3.6★28 rev](https://www.amazon.de/dp/B0BR9WN459) [4**Wasa Spezialitäten Knäckebrot Roggen Sauerteig 235g**Wasa**€1.80**4.5★317 rev](https://www.amazon.de/dp/B0140E8M56) [5**Wasa Kekse Dark Chocolate 230g | Biscuits die köstliche Keks-Alternative für Zwischendurch!**Wasa**€2.38**4.5★44 rev](https://www.amazon.de/dp/B0FQCSV1Q1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Miralina - Halal Süßigkeiten Mix Bunte gemischte Tüte 500g - Halal Süßigkeiten Mix saure Fruchtgummis mit Rindergelatine Gummibärchen Großpackung**Miralina**€9.60**85 rev9mo ago](https://www.amazon.de/dp/B0FWYXD23H) [**Wasa Kekse Dark Chocolate 230g | Biscuits die köstliche Keks-Alternative für Zwischendurch!**Wasa**€2.38**44 rev10mo ago](https://www.amazon.de/dp/B0FQCSV1Q1) [**Wasa Kekse Cranberries & Oat Flakes 250g | Biscuits die köstliche Keks-Alternative für Zwischendurch!**Wasa**€2.33**39 rev10mo ago](https://www.amazon.de/dp/B0FQCQL2R2) [**Wasa Kekse Crunchy Oat Flakes 250g | Biscuits die köstliche Keks-Alternative für Zwischendurch!**Wasa**€2.42**29 rev10mo ago](https://www.amazon.de/dp/B0FQCQ3Q4P) [**Wasa Knäckebrot Selection Protein+ 200g**Wasa**€2.27**132 rev1y ago](https://www.amazon.de/dp/B0F7M81K2H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wasa Kekse Dark Chocolate 230g | Biscuits die köstliche Keks-Alternative für Zwischendurch!**Wasa**€2.38**4.5★**▲ 260%**](https://www.amazon.de/dp/B0FQCSV1Q1) [**Wasa Kekse Cranberries & Oat Flakes 250g | Biscuits die köstliche Keks-Alternative für Zwischendurch!**Wasa**€2.33**4.8★**▲ 222%**](https://www.amazon.de/dp/B0FQCQL2R2) [**Wasa Kekse Crunchy Oat Flakes 250g | Biscuits die köstliche Keks-Alternative für Zwischendurch!**Wasa**€2.42**4.8★**▲ 185%**](https://www.amazon.de/dp/B0FQCQ3Q4P) [**Miralina - Halal Süßigkeiten Mix Bunte gemischte Tüte 500g - Halal Süßigkeiten Mix saure Fruchtgummis mit Rindergelatine Gummibärchen Großpackung**Miralina**€9.60**3.8★**▲ 86%**](https://www.amazon.de/dp/B0FWYXD23H) [**Wasa Knäckebrot Tasty Snacks Crisps Roasted Garlic & Sea Salt 190g**Wasa**€2.87**3.7★**▲ 67%**](https://www.amazon.de/dp/B0BJ732MD1)
**~~View all trending →~~**
## **What buyers say about swedish candy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**51%
*“Sehr yummy”*
**Geschmack**7%
*“Guter Geschmack”*
**Backen**7%
*“Beste Kekse”*
**Süße**6%
*“Besten süßigkeiten die ich bisher gegessen hab”*
**Qualität insgesamt**3%
*“Top Qualität”*
**Gesundheitliche Vorteile – insgesamt**3%
*“Für mich der beste Snack”*
**Knusprigkeit**2%
*“Knackig”*
**Preis-Leistungs-Verhältnis**1%
*“preis stimmt”*
**Ernährungs Gehalt**1%
*“ideal zum snacken”*
**Sauer**1%
*“Mein Favorit ist Sour Cola”*
### **What buyers complain about **
**Geschmack insgesamt**18%
*“Wenig Geschmack”*
**Preis-Leistungs-Verhältnis**15%
*“Ekelhaft und teuer”*
**Süße**6%
*“Schmeckt gar nicht wie ohne Zucker”*
**Geschmack**5%
*“Pizzageschmack Fehlanzeige”*
**Lagertemperatur**5%
*“Kam geschmolzen an, keine Erstattung”*
**Feucht/Trocken**4%
*“Sehr trocken, fast nichts drauf”*
**Qualität insgesamt**3%
*“Einfach schrecklich”*
**Sauer**3%
*“Die sauren Produkte sind kaum sauer”*
**Pulverisiert/zerbröselt**2%
*“Zerbröselt”*
**Abgestanden/verfault/verwöhnt**2%
*“ekelhaft”*
## **Common questions**
- **Is swedish candy profitable to sell on Amazon Germany?**
- The niche generates €55K/yr across 44 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the swedish candy niche?**
- 12 brands and 56 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in swedish candy?**
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Süße. The return rate is 0.1%.
- **What does it cost to enter the swedish candy niche?**
- Listings span €1.75–€29.68; the average listing price is €9.57 (sweet spot $15–$100). The average incumbent carries 353 reviews — the moat a new listing must climb.
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