---
title: "Sushi Reis — €221K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/sushi-reis"
last_updated: "2026-08-10T07:47:01.690Z"
locale: en
meta:
description: "Niche score 39/100 · €221K/yr market · 176K searches/yr · €8.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · €221K/yr market · 176K searches/yr · €8.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sushi Reis — €221K/yr Amazon DE Niche (2026) - Flapen"
---
# **sushi reis**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 42Growth 10Conversion 97Competition 9Returns 100Price range 47Avg price 23Brand share 7Review moat 57Quality gap 25
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,222.33**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****€1.11–€27.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****€221K**
€221K/yr · 176K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****€8.23**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-29.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, sushi reis is a €221K/yr Amazon Germany market (176K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan. Verdict: Skip it — 39/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sushi reis market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **€247K–€329K**
- units × avg price
- **Conversion rate**
- **15.3%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- RICEFIELD48% - Obento17% - Bamboo Garden16% - ITA-SAN14% - Yume Nishiki3% - Emma Basic3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.0% search growth over the last 90 days.
5K4KHoliday '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/sushi-reis/trend)
## **Top sushi reis search terms**
- **sushi reis**134K/yr-30.3%12.7% conv. - **sushireis**17K/yr-33.3%12.4% conv. - **sushi rice**12K/yr-17.2%9.6% conv. - **rundkornreis**10K/yr-12.0%2.3% conv. - **sushi reis bio**3K/yr-42.9%2.9% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/sushi-reis/search-terms)
## **Top sushi reis products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€22K20%€44K30%€66K40%€88K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RICEFIELD Sushi Reis Rundkorn Japonica - 1 x 500 g**RICEFIELD**€1.36**4.7★410 rev](https://www.amazon.de/dp/B0CJFFC6NS) [2**Obento Sushi Reis Klebreis für Nori-Rollen und andere japanische Sushi Spezialitäten 1kg (1er Pack)**Obento**€3.45**4.6★3,342 rev](https://www.amazon.de/dp/B008BFQM6W) [3**ITA-SAN Sushi Reis Rundkorn 1. Qualität 100% sortenrein schnell und einfach zubereitet vegan halal glutenfrei (1 x 500 g)**ITA-SAN**€1.73**4.6★1,264 rev](https://www.amazon.de/dp/B01929K0WC) [4**Bamboo Garden Sushi-Reis 500g**Bamboo Garden**€2.75**4.4★407 rev](https://www.amazon.de/dp/B00AHD03GG) [5**RICEFIELD Sushi Reis Rundkorn Japonica - 1 x 1 kg**RICEFIELD**€2.91**4.6★384 rev](https://www.amazon.de/dp/B0CJF9PBHC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RICEFIELD Sushi Reis Rundkorn Japonica - 1 x 9 07 kg**RICEFIELD**€24.66**87 rev2y ago](https://www.amazon.de/dp/B0CND73522) [**RICEFIELD Sushi Reis Rundkorn Japonica - 1 x 500 g**RICEFIELD**€1.36**410 rev2y ago](https://www.amazon.de/dp/B0CJFFC6NS) [**RICEFIELD Sushi Reis Rundkorn Japonica - 1 x 1 kg**RICEFIELD**€2.91**384 rev2y ago](https://www.amazon.de/dp/B0CJF9PBHC) [**Bamboo Garden - Sushi Sesam Mix Ideal für die Zubereitung von Sushi aller Art Hervorragend auch als Topping zahlreicher Gerichte im Müsli oder Porridge 1 x 50 g**Bamboo Garden**€1.11**747 rev3y ago](https://www.amazon.de/dp/B0BY94Y4WT) [**Emma Basic - Sushi Nori Seetang (40er Blatt) jung und knusprig | hochwertig | leicht getoastet | reich an Protein & Ballaststoffen | wenig gesättigtes Fett**Emma Basic**€8.73**3,636 rev5y ago](https://www.amazon.de/dp/B089ZWKDJR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bamboo Garden Sushi-Reis 500g**Bamboo Garden**€2.75**4.4★**▲ 76%**](https://www.amazon.de/dp/B00AHD03GG) [**RICEFIELD Sushi Reis Rundkorn Japonica - 1 x 500 g**RICEFIELD**€1.36**4.7★**▲ 16%**](https://www.amazon.de/dp/B0CJFFC6NS) [**Obento Sushi Reis Klebreis für Nori-Rollen und andere japanische Sushi Spezialitäten 1kg (1er Pack)**Obento**€3.45**4.6★**— 6%**](https://www.amazon.de/dp/B008BFQM6W) [**Emma Basic - Sushi Nori Seetang (40er Blatt) jung und knusprig | hochwertig | leicht getoastet | reich an Protein & Ballaststoffen | wenig gesättigtes Fett**Emma Basic**€8.73**4.6★**▼ 11%**](https://www.amazon.de/dp/B089ZWKDJR) [**RICEFIELD Sushi Reis Rundkorn Japonica - 1 x 9 07 kg**RICEFIELD**€24.66**4.6★**▼ 13%**](https://www.amazon.de/dp/B0CND73522)
**~~View all trending →~~**
## **What buyers say about sushi reis**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**34%
*“Super Reis”*
**Qualität insgesamt**16%
*“Konstante Qualität, ideal für Sushi”*
**Geschmack**12%
*“Geschmackvoll”*
**Preis-Leistungs-Verhältnis**5%
*“Der Preis ist fair für das, was man bekommt”*
**Backen**4%
*“Gut um Sushi darin einzuwickeln”*
**Knusprigkeit**4%
*“Sehr gute, knusprige Seetang-Blätter”*
**Textur/Konsistenz – insgesamt**4%
*“Die Mischung aus Sesamsamen sorgt für ein ausgewogenes Verhältnis von Textur und Geschmack”*
**Kochanleitung**3%
*“Nach dem Kochen hat er genau die richtige klebrige Konsistenz, die man für perfektes Sushi braucht,”*
**Benutzerfreundlichkeit**3%
*“Gut in der Anwendung”*
**beworben Vs Tatsächliches Produkt**3%
*“alles hat wie gewohnt funktioniert”*
### **What buyers complain about **
**Geschmack insgesamt**15%
*“absolut geschmacklos”*
**Geruch**14%
*“Fischiger Geruch, wird labbrig”*
**Qualität insgesamt**12%
*“Die Reisqualität ist miserabel”*
**Inhaltsstoffe – insgesamt**6%
*“Fremdmaterial im Reis”*
**beworben Vs Tatsächliches Produkt**6%
*“Sieht erstmal "wenig" aus, aber der Schein trügt”*
**Abgestanden/verfault/verwöhnt**5%
*“Er ist zu alt”*
**Einfaches Kauen/Schlucken**4%
*“die Konsistenz etwas zäh, wodurch es nicht ganz leicht zu kauen ist.”*
**Kochanleitung**3%
*“Spaß hatte man beim zubereiten jedoch nicht wirklich, schade eigentlich”*
**Knusprigkeit**3%
*“knuspert man schnell die ganze Packung weg.”*
**Hartes Gefühl**3%
*“Zu fest, zäh, nicht kaubar”*
## **Common questions**
- **Is sushi reis profitable to sell on Amazon Germany?**
- The niche generates €221K/yr across 9 tracked products. 90-day search growth is -29.0%. Flapen's verdict: Skip it (39/100).
- **How competitive is the sushi reis niche?**
- 6 brands and 16 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in sushi reis?**
- Top complaints mined from reviews: Geschmack insgesamt, Geruch, Qualität insgesamt. The return rate is 0.1%.
- **When does demand for sushi reis peak?**
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the sushi reis niche?**
- Listings span €1.11–€27.41; the average listing price is €8.23 (sweet spot $15–$100). The average incumbent carries 1,222 reviews — the moat a new listing must climb.
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