---
title: "Sushi Mayo — €169K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/sushi-mayo"
last_updated: "2026-08-10T01:33:16.231Z"
locale: en
meta:
description: "Niche score 39/100 · €169K/yr market · 211K searches/yr · €7.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · €169K/yr market · 211K searches/yr · €7.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sushi Mayo — €169K/yr Amazon DE Niche (2026) - Flapen"
---
# **sushi mayo**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 35Growth 20Conversion 92Competition 19Returns 100Price range 29Avg price 20Brand share 0Review moat 56Quality gap 38
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,245.38**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€169K**
€169K/yr · 211K searches
**Price range**
**Okay****€2.37–€20.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-10.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****€7.14**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, sushi mayo is a €169K/yr Amazon Germany market (211K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 39/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sushi mayo market data**
- **Units sold / yr**
- **25K–30K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **€179K–€214K**
- units × avg price
- **Conversion rate**
- **11.2%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **62%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- Kewpie55% - Flying Goose31% - Uni-Eagle9% - Allgroo5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/sushi-mayo/trend)
## **Top sushi mayo search terms**
- **kewpie mayonnaise**51K/yr+10.8%13.7% conv. - **sriracha mayo**42K/yr+5.2%11.9% conv. - **japanische mayonnaise**25K/yr+7.9%10.3% conv. - **kewpie**17K/yr-2.5%8.0% conv. - **sushi mayo**21K/yr-40.8%8.3% conv. - **kewpie mayo**10K/yr-22.0%10.4% conv. - **sushi soße**10K/yr-42.1%3.1% conv. - **sriracha majo**4K/yr+17.9%12.1% conv. - **sushi sauce**6K/yr-33.0%2.7% conv. - **chili mayo**4K/yr-23.3%5.4% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/sushi-mayo/search-terms)
## **Top sushi mayo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€17K20%€34K30%€51K40%€68K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KEWPIE - Mayonnaise Japanischen Stil - 1 X 500 ML**Kewpie**€7.49**4.4★1,414 rev](https://www.amazon.de/dp/B0BN1RKVXF) [2**FLYING GOOSE Sriracha Mayoo Sauce pikante Mayonnaise leicht scharf orange Kappe Würzsauce aus Thailand vegetarisch 1 x 200 ml**Flying Goose**€2.37**4.6★2,668 rev](https://www.amazon.de/dp/B07YQ83QWN) [3**Kewpie Mayonnaise Japanisch 355 ml - Cremig & Glutenfrei**Kewpie**€4.67**4.4★1,414 rev](https://www.amazon.de/dp/B0BN2BCNJR) [4**Kewpie Mayonnaise 355ml**Kewpie**€6.71**4.5★1,645 rev](https://www.amazon.de/dp/B07BFKL99K) [5**FLYING GOOSE Sriracha Mayoo Sauce pikante Mayonnaise leicht scharf orange Kappe Würzsauce aus Thailand vegetarisch 2 x 730 ml**Flying Goose**€14.67**4.6★2,668 rev](https://www.amazon.de/dp/B01MRIMWSH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FLYING GOOSE Sriracha Mayoo Sauce Green Chili pikante Mayonnaise leicht scharf grüne Kappe Würzsauce aus Thailand vegan glutenfrei 1 x 455 ml**Flying Goose**€5.17**25 rev10mo ago](https://www.amazon.de/dp/B0FNNCXRQG) [**Allgroo Sushi Mayoo - 1 x 150 ml**Allgroo**€3.20**131 rev1y ago](https://www.amazon.de/dp/B0DMFPZNR8) [**Kewpie Japanische Mayonnaise - 2400 ml Flasche**Kewpie**€20.28**1,414 rev2y ago](https://www.amazon.de/dp/B0C65D5HGX) [**FLYING GOOSE Sriracha Spicy Mayoo Sauce extra scharfe Mayonnaise sehr scharf orange Kappe Würzsauce aus Thailand vegan glutenfrei 1 x 455 ml**Flying Goose**€5.37**97 rev3y ago](https://www.amazon.de/dp/B084CWT5QB) [**UNI-EAGLE Sriracha Mayo Chili I Cremige Chili-Sauce mit Chilischoten & Knoblauch I Würzige Thai-Sriracha Sauce I Ideal als Dip & Würze I 1 x 740 ml**Uni-Eagle**€6.67**577 rev4y ago](https://www.amazon.de/dp/B09MFXZ1SF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KEWPIE - Mayonnaise Japanischen Stil - 1 X 500 ML**Kewpie**€7.49**4.4★**▲ 101%**](https://www.amazon.de/dp/B0BN1RKVXF) [**Kewpie Japanische Mayonnaise - 2400 ml Flasche**Kewpie**€20.28**4.4★**▲ 70%**](https://www.amazon.de/dp/B0C65D5HGX) [**FLYING GOOSE Sriracha Mayoo Sauce pikante Mayonnaise leicht scharf orange Kappe Würzsauce aus Thailand vegetarisch 2 x 730 ml**Flying Goose**€14.67**4.6★**▲ 69%**](https://www.amazon.de/dp/B01MRIMWSH) [**FLYING GOOSE Sriracha Mayoo Sauce Green Chili pikante Mayonnaise leicht scharf grüne Kappe Würzsauce aus Thailand vegan glutenfrei 1 x 455 ml**Flying Goose**€5.17**4.6★**▲ 51%**](https://www.amazon.de/dp/B0FNNCXRQG) [**UNI-EAGLE Sriracha Mayo Chili I Cremige Chili-Sauce mit Chilischoten & Knoblauch I Würzige Thai-Sriracha Sauce I Ideal als Dip & Würze I 1 x 740 ml**Uni-Eagle**€6.67**4.5★**▲ 42%**](https://www.amazon.de/dp/B09MFXZ1SF)
**~~View all trending →~~**
## **What buyers say about sushi mayo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**50%
*“Super, leckere Sauce, top”*
**Geschmack**17%
*“Top Sauce”*
**Würzigkeit**11%
*“Echt gut scharf”*
**Textur/Konsistenz – insgesamt**3%
*“Die Konsistenz ist unglaublich cremig”*
**Mischung/Verhältnis**2%
*“Perfekte Mischung aus cremig, würzig und leicht scharf”*
**Qualität insgesamt**1%
*“Super Produkt”*
**Backen**1%
*“Mache das für viele Gerichte”*
**Sauer**1%
*“Sehr leckere Sauce”*
**Knusprigkeit**1%
*“Die cremige Konsistenz gefällt mir ebenfalls gut”*
**Löslichkeit**1%
*“Sie lässt sich super dosieren und der typische Squeeze Bottle Verschluss ist praktisch und sauber”*
### **What buyers complain about **
**Geschmack insgesamt**29%
*“Extrem ranziger Geschmack”*
**Preis-Leistungs-Verhältnis**17%
*“Wollte diese (sehr teure)”*
**Geschmack**14%
*“die Aromen treten in den Hintergrund.”*
**Würzigkeit**8%
*“Also pikant trifft es eindeutig”*
**Inhaltsstoffe – insgesamt**5%
*“schlechte Inhaltsstoffe”*
**Sauer**3%
*“Die Mayo hat eine beissende Säuerlichkeit”*
**Bitter**2%
*“Die hier ist ein wenig bitter”*
**Knusprigkeit**1%
*“leichte Schärfe aber wirklich minimal”*
**Gesamtgröße**1%
*“Für mich ist die Flasche ein wenig zu klein, da ich sie für viele Rezepte als toping nutze wie zum Beispiel Burger Pizza Nudeln”*
**Salzgehalt**1%
*“Zu salzig”*
## **Common questions**
- **Is sushi mayo profitable to sell on Amazon Germany?**
- The niche generates €169K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Skip it (39/100).
- **How competitive is the sushi mayo niche?**
- 4 brands and 46 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sushi mayo?**
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Geschmack. The return rate is 0.1%.
- **When does demand for sushi mayo peak?**
- Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the sushi mayo niche?**
- Listings span €2.37–€20.28; the average listing price is €7.14 (sweet spot $15–$100). The average incumbent carries 1,245 reviews — the moat a new listing must climb.
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