---
title: "Surströmming — €405K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/surstroemming"
last_updated: "2026-08-09T23:48:56.598Z"
locale: en
meta:
description: "Niche score 49/100 · €405K/yr market · 340K searches/yr · €18.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · €405K/yr market · 340K searches/yr · €18.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Surströmming — €405K/yr Amazon DE Niche (2026) - Flapen"
---
# **surströmming**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 56Growth 15Conversion 71Competition 7Returns 100Price range 76Avg price 83Brand share 0Review moat 78Quality gap 86
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****€18.20**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****449.14**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****€12.31–€23.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****€405K**
€405K/yr · 340K searches
**Growth**
**Bad****-20.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, surströmming is a €405K/yr Amazon Germany market (340K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **surströmming market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **€273K–€364K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#290**
- **Page quality**
- **0%**
- **Prime**
- **14%**
- **Sponsored**
- **43%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- BUNDLES FOR YOU76% - Soulgoods12% - Feinkost Student6% - WeCommerce6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.9% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/surstroemming/trend)
## **Top surströmming search terms**
- **surströmming**207K/yr-8.3%2.1% conv. - **surströmming original**44K/yr-53.9%2.1% conv. - **stinkefisch**22K/yr-18.2%1.9% conv. - **sürstrüming**14K/yr+10.3%1.9% conv. - **surströmming kaufen**22K/yr-38.5%1.2% conv. - **schwedischer stinkefisch**8K/yr-8.7%0.8% conv. - **surströming**3K/yr+21.8%2.3% conv. - **surstromming**3K/yr-6.3%1.8% conv. - **gammelhai**3K/yr-20.9%0.0% conv. - **sörströming original**4K/yr-36.5%3.7% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/surstroemming/search-terms)
## **Top surströmming products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%€61K30%€122K45%€182K60%€243K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Surströmming - Das ORIGINAL Röda Ulven - Schwedische Spezialität in der Dose inkl. Rezept-Guide - Sürstrüming Fish 400g/300g**BUNDLES FOR YOU**€16.18**4.2★157 rev](https://www.amazon.de/dp/B0F43TKW3F) [2**Surströmming Original inkl. 1x Würfelspiel und 1x Würfel - CHALLENGE Schwedischer Stinkefisch + Sürstrüming Fish Mutprobe aus Schweden Kult-Stinkefisch 400/300g**BUNDLES FOR YOU**€18.06**3.9★31 rev](https://www.amazon.de/dp/B0F8PSP1G4) [3**SURSTRÖMMING HERING | GEKÜHLT GELAGERT & VERSENDET | RÖDA ULVEN 300G DOSE | FERMENTIERTER FISCH AUS SCHWEDEN**Soulgoods**€22.06**4.0★37 rev](https://www.amazon.de/dp/B09XK9LLLR) [4**Feinkost Student Frittierter Kamel Penis aus der Dose Scherzarktikel Lustige Geschenkidee Party-Brüller Spaßgeschenk Halloween Geburtstagsgeschenk**Feinkost Student**€12.31**4.6★396 rev](https://www.amazon.de/dp/B09MKS8WJR) [5**Surströmming Röda Ulven Original (fermentierte Heringe) - 400g/300g Fisch Stift Dose**WeCommerce**€23.78**4.2★2,475 rev](https://www.amazon.de/dp/B0B16WSM98)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Surströmming Original inkl. 1x Würfelspiel und 1x Würfel - CHALLENGE Schwedischer Stinkefisch + Sürstrüming Fish Mutprobe aus Schweden Kult-Stinkefisch 400/300g**BUNDLES FOR YOU**€18.06**31 rev1y ago](https://www.amazon.de/dp/B0F8PSP1G4) [**Surströmming Original inkl. 2x Überlebender-Abzeichen - Schwedischer Stinkefisch in der Dose - Sürstrüming Fish 400g/300g**BUNDLES FOR YOU**€17.04**18 rev1y ago](https://www.amazon.de/dp/B0F8PSGFTM) [**Surströmming - Das ORIGINAL Röda Ulven - Schwedische Spezialität in der Dose inkl. Rezept-Guide - Sürstrüming Fish 400g/300g**BUNDLES FOR YOU**€16.18**157 rev1y ago](https://www.amazon.de/dp/B0F43TKW3F) [**SURSTRÖMMING HERING | GEKÜHLT GELAGERT & VERSENDET | RÖDA ULVEN 300G DOSE | FERMENTIERTER FISCH AUS SCHWEDEN**Soulgoods**€17.95**30 rev3y ago](https://www.amazon.de/dp/B0CHLHDZY3) [**Surströmming Röda Ulven Original (fermentierte Heringe) - 400g/300g Fisch Stift Dose**WeCommerce**€23.78**2,475 rev4y ago](https://www.amazon.de/dp/B0B16WSM98)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SURSTRÖMMING HERING | GEKÜHLT GELAGERT & VERSENDET | RÖDA ULVEN 300G DOSE | FERMENTIERTER FISCH AUS SCHWEDEN**Soulgoods**€22.06**4.0★**▲ 38%**](https://www.amazon.de/dp/B09XK9LLLR) [**Surströmming Original inkl. 1x Würfelspiel und 1x Würfel - CHALLENGE Schwedischer Stinkefisch + Sürstrüming Fish Mutprobe aus Schweden Kult-Stinkefisch 400/300g**BUNDLES FOR YOU**€18.06**3.9★**▲ 32%**](https://www.amazon.de/dp/B0F8PSP1G4) [**Surströmming - Das ORIGINAL Röda Ulven - Schwedische Spezialität in der Dose inkl. Rezept-Guide - Sürstrüming Fish 400g/300g**BUNDLES FOR YOU**€16.18**4.2★**▲ 20%**](https://www.amazon.de/dp/B0F43TKW3F) [**Surströmming Original inkl. 2x Überlebender-Abzeichen - Schwedischer Stinkefisch in der Dose - Sürstrüming Fish 400g/300g**BUNDLES FOR YOU**€17.04**4.1★**— 2%**](https://www.amazon.de/dp/B0F8PSGFTM) [**Feinkost Student Frittierter Kamel Penis aus der Dose Scherzarktikel Lustige Geschenkidee Party-Brüller Spaßgeschenk Halloween Geburtstagsgeschenk**Feinkost Student**€12.31**4.6★**▼ 16%**](https://www.amazon.de/dp/B09MKS8WJR)
**~~View all trending →~~**
## **What buyers say about surströmming**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**48%
*“Schmeckt gut”*
**beworben Vs Tatsächliches Produkt**27%
*“Erwartungen erfüllt”*
**Geruch**9%
*“Klasse geruch und geschmack”*
**Qualität insgesamt**5%
*“Super Qualität”*
**Preis-Leistungs-Verhältnis**3%
*“das war es wert”*
### **What buyers complain about **
**Geruch**65%
*“Stinkt echt schlimm”*
**Verdünnt/wässrig**11%
*“Alte Wahre nur noch flüssigkeit in der Dose”*
**Qualität insgesamt**6%
*“Das Ganze wirkte qualitativ einfach nur billig und unappetitlich”*
**Geschmack insgesamt**6%
*“Ich empfehle es nicht – es schmeckt genauso, wie es stinkt”*
### **Top return reasons **
**Gummiqualität**100%
## **Common questions**
- **Is surströmming profitable to sell on Amazon Germany?**
- The niche generates €405K/yr across 7 tracked products. 90-day search growth is -20.9%. Flapen's verdict: Skip it (49/100).
- **How competitive is the surströmming niche?**
- 4 brands and 6 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in surströmming?**
- Top complaints mined from reviews: Geruch, Verdünnt/wässrig, Qualität insgesamt. The return rate is 0.0%.
- **When does demand for surströmming peak?**
- Demand peaks in Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the surströmming niche?**
- Listings span €12.31–€23.78; the average listing price is €18.20 (sweet spot $15–$100). The average incumbent carries 449 reviews — the moat a new listing must climb.
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