---
title: "Stroopwafels — €61K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/stroopwafels"
last_updated: "2026-08-09T23:51:49.824Z"
locale: en
meta:
description: "Niche score 45/100 · €61K/yr market · 68K searches/yr · €16.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · €61K/yr market · 68K searches/yr · €16.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stroopwafels — €61K/yr Amazon DE Niche (2026) - Flapen"
---
# **stroopwafels**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 25Conversion 62Competition 25Returns 100Price range 58Avg price 79Brand share 4Review moat 96Quality gap 67
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****87.86**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****€16.67**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****€1.62–€33.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-0.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****€61K**
€61K/yr · 68K searches
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, stroopwafels is a €61K/yr Amazon Germany market (68K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stroopwafels market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **€50K–€67K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#429**
- **Page quality**
- **0%**
- **Prime**
- **29%**
- **Sponsored**
- **50%**
- **Out of stock**
- **11.8%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- Daelmans81% - Jumbo6% - Gwoon5% - Imkergut4% - AH2% - Alnatura1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 33 weeks — -0.1% search growth over the last 90 days.
2K1KNov '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/stroopwafels/trend)
## **Top stroopwafels search terms**
- **stroopwafels**33K/yr+10.1%2.8% conv. - **stroopwafel**9K/yr+3.5%1.3% conv. - **honigwaffeln**6K/yr-1.7%2.0% conv. - **holländische spezialitäten**7K/yr+4.2%0.6% conv. - **stroopwafels aus holland**10K/yr-51.6%3.7% conv. - **holländische waffeln**3K/yr+13.5%2.2% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/stroopwafels/search-terms)
## **Top stroopwafels products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€6K20%€12K30%€18K40%€25K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Daelmans Stroopwafels 36 Einzeln Verpackt (Durchmesser 9 cm) Niederländische Karamellwaffeln Klassischer Kaffee-Snack**Daelmans**€18.67**4.6★461 rev](https://www.amazon.de/dp/B089ZHLW5Y) [2**Daelmans Stroopwafels Clipbeutel 10 Waffeln 290 g Durchmesser 8 cm Niederländische Karamellwaffeln Klassischer Kaffee-Snack**Daelmans**€8.73**4.0★103 rev](https://www.amazon.de/dp/B009XQQZ24) [3**Daelmans Stroopwafels Sechseck-Verpackung 690 g mit 24 Karamellwaffeln (Durchmesser 8 cm)**Daelmans**€14.08**4.4★192 rev](https://www.amazon.de/dp/B09FKG9L4N) [4**Daelmans Stroopwafels Geschenk-Dose 8 Niederländische Karamellwaffeln (230 g) Klassischer Kaffee-Snack**Daelmans**€9.72**4.2★57 rev](https://www.amazon.de/dp/B0C2CNGNXV) [5**Bakker Joop Stroopwafels Multipack 3x 378g (Gesamtgewicht 1.134g)**Jumbo**€16.65**4.6★5 rev](https://www.amazon.de/dp/B0FP9816VV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Daelmans Mini Stroopwafels mit Karamell 200 Waffeln (Durchmesser 4 5 cm)**Daelmans**€27.84**2 rev9mo ago](https://www.amazon.de/dp/B0FV3R67NG) [**Bakker Joop Stroopwafels Multipack 3x 378g (Gesamtgewicht 1.134g)**Jumbo**€16.65**5 rev10mo ago](https://www.amazon.de/dp/B0FP9816VV) [**Daelmans Stroopwafels Hexagon-Box 72 Waffeln (9x8) 2.100 g Niederländische Karamellwaffeln Klassischer Kaffee-Snack**Daelmans**€32.93**192 rev11mo ago](https://www.amazon.de/dp/B0C2TWW2FF) [**1x Gwoon Mini Stroopwafels 300g I Stroopwaffeln aus den Niederlanden I holländische Kekse I Stroop I Karamell**Gwoon**€8.19**21 rev1y ago](https://www.amazon.de/dp/B0DSQ63RNG) [**Daelmans Stroopwafels - Karamellwaffeln in Delfter Blauer Blechdose - 330 g pro Dose - Authentische Holländische Karamellwaffel - Stroopwaffeln**Daelmans**€10.09**56 rev2y ago](https://www.amazon.de/dp/B0CKBZJMN5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Daelmans Mini Stroopwafels Niederländisch mit Honig 200 Waffeln**Daelmans**€29.37**4.4★**▲ 285%**](https://www.amazon.de/dp/B092MG9RJB) [**Daelmans Mini Stroopwafels mit Karamell 200 Waffeln (Durchmesser 4 5 cm)**Daelmans**€27.84**5.0★**▲ 209%**](https://www.amazon.de/dp/B0FV3R67NG) [**Daelmans Stroopwafels Hexagon-Box 72 Waffeln (9x8) 2.100 g Niederländische Karamellwaffeln Klassischer Kaffee-Snack**Daelmans**€32.93**4.4★**▲ 165%**](https://www.amazon.de/dp/B0C2TWW2FF) [**Daelmans Stroopwafels Clipbeutel 10 Waffeln 290 g Durchmesser 8 cm Niederländische Karamellwaffeln Klassischer Kaffee-Snack**Daelmans**€8.73**4.0★**▲ 109%**](https://www.amazon.de/dp/B009XQQZ24) [**Daelmans Stroopwafels Sechseck-Verpackung 690 g mit 24 Karamellwaffeln (Durchmesser 8 cm)**Daelmans**€14.08**4.4★**▲ 83%**](https://www.amazon.de/dp/B09FKG9L4N)
**~~View all trending →~~**
## **What buyers say about stroopwafels**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**48%
*“Super lecker”*
**Knusprigkeit**16%
*“Knusprig mit leichte Bissfertigkeit,”*
**Frische**6%
*“Immer sehr frisch”*
**Backen**6%
*“Sehr gutes Gebäck”*
**Geschmack**5%
*“Leckere Snack Packs”*
**Süße**5%
*“milde süß durch Honig,”*
**Textur/Konsistenz – insgesamt**3%
*“Super Konsistenz und Geschmack”*
**Qualität insgesamt**3%
*“Gute Qualität”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**29%
*“Könnte billiger sein”*
**Abgestanden/verfault/verwöhnt**14%
*“Ok. Die Kekse haben nicht frisch geschmeckt habe den Verkäufer angeschrieben”*
**Pulverisiert/zerbröselt**7%
*“Pünktlich geliefert; schmecken so wie sie sollen; leider waren alle 3 Verpackungen mehr oder weniger angeschlagen, somit waren viele Waffeln am Rand angebrochen”*
**Gesamtgröße**7%
*“Leider für einige meiner Tassen nocvch nicht groß genug, das liegt aberr nicht am Produkt”*
**Süße**7%
*“Kleine Dose mit nicht so süßen Waffeln”*
**Knusprigkeit**5%
*“Wenn sie dann nicht knusprig ankommen wars das”*
## **Common questions**
- **Is stroopwafels profitable to sell on Amazon Germany?**
- The niche generates €61K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the stroopwafels niche?**
- 6 brands and 16 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in stroopwafels?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Abgestanden/verfault/verwöhnt, Pulverisiert/zerbröselt. The return rate is 0.1%.
- **What does it cost to enter the stroopwafels niche?**
- Listings span €1.62–€33.71; the average listing price is €16.67 (sweet spot $15–$100). The average incumbent carries 88 reviews — the moat a new listing must climb.
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