---
title: "Stevia — €213K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/stevia"
last_updated: "2026-08-10T06:08:03.571Z"
locale: en
meta:
description: "Niche score 57/100 · €213K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · €213K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Stevia — €213K/yr Amazon DE Niche (2026) - Flapen"
---
# **stevia**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 41Growth 23Conversion 72Competition 54Returns 100Price range 77Avg price 71Brand share 39Review moat 60Quality gap 73
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Great****€6.05–€46.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****€14.47**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,119.44**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****€213K**
€213K/yr · 224K searches
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-3.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, stevia is a €213K/yr Amazon Germany market (224K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stevia market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **€217K–€289K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#60**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **64%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 95%
**Open market**
**12%**
- borchers24% - STEVIAGO21% - Castello since 190721% - Pure Via8% - NKD Living7% - GreenValence6% - Open — no brand owns it (8 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.3% search growth over the last 90 days.
5K3KSpike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/stevia/trend)
## **Top stevia search terms**
- **stevia**136K/yr+1.1%5.7% conv. - **stevia pulver**52K/yr-15.7%6.2% conv. - **stevia zucker**28K/yr+5.2%5.4% conv. - **stevia bio**3K/yr-6.8%3.5% conv. - **borchers stevia**2K/yr-25.1%8.3% conv. - **stevia kaufen**3K/yr-32.1%2.9% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/stevia/search-terms)
## **Top stevia products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€9K8%€17K12%€26K16%€34K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BORCHERS Stevia Kristalline Streusüße 700g Stevia-Erythrit Mischung 1:1 wie Zucker kalorienfrei & zuckerfrei Zuckerersatz Süßungsmittel Zuckeralternative XXL Vorteilspack**borchers**€11.40**4.5★743 rev](https://www.amazon.de/dp/B07ZHH482G) [2**STEVIAGO Stevia Pulver (Steviosid) Extrakt aus 100% Stevia davon min. 97% Reb-A 25g mit Dosierlöffel**STEVIAGO**€18.06**4.3★1,140 rev](https://www.amazon.de/dp/B00GY7HZ60) [3**Castello Stevia & Erythrit Mischung 850 g Zuckerersatz 1:1**Castello since 1907**€9.16**4.5★837 rev](https://www.amazon.de/dp/B08Z7MD5JS) [4**Pure Via Stevia Süßstoff 1kg | Zuckerfrei Keto-Freundliche & Null Kalorien Zuckerersatz**Pure Via**€15.11**4.3★3,724 rev](https://www.amazon.de/dp/B08KJHHL53) [5**GreenValence Stevia Pulver - 100% natürliche Süße aus Steviablättern | Hochergiebig 1:300 | Zuckerfreie pflanzliche Alternative | Blattpulver für Tee Kaffee Backen Getränke & Desserts (100 g)**GreenValence**€12.14**3.4★52 rev](https://www.amazon.de/dp/B0CBXRYH1K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GreenValence Stevia Pulver - 100% natürliche Süße aus Steviablättern | Hochergiebig 1:300 | Zuckerfreie pflanzliche Alternative | Blattpulver für Tee Kaffee Backen Getränke & Desserts (100 g)**GreenValence**€12.14**52 rev6mo ago](https://www.amazon.de/dp/B0CBXRYH1K) [**Castello since 1907 Flüssigstevia 2er Pack 125ml**Castello since 1907**€6.10**122 rev9mo ago](https://www.amazon.de/dp/B0FSKRK735) [**Hanse&Pepper NoSugar 1kg - Erythrit + Stevia ohne Zucker Vegan Natürlicher Zuckerersatz**Hanse&Pepper Gewürzkontor**€10.58**56 rev1y ago](https://www.amazon.de/dp/B0FBMGPGGF) [**Castello since 1907 Stevia Süßstofftabletten 3er Pack (450 Tabletten)**Castello since 1907**€6.52**149 rev1y ago](https://www.amazon.de/dp/B0F6D8KHPQ) [**BORCHERS Schugga green Kristalline Streusüße 4 5kg Stevia-Erythrit Mischung 1:1 wie Zucker kalorienfrei & zuckerfrei Zuckerersatz Süßungsmittel Zuckeralternative XXL Vorteilspack im Eimer**borchers**€46.22**743 rev1y ago](https://www.amazon.de/dp/B0DDL94SLB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Castello since 1907 Flüssigstevia 2er Pack 125ml**Castello since 1907**€6.10**4.5★**▲ 269%**](https://www.amazon.de/dp/B0FSKRK735) [**GreenValence Stevia Pulver - 100% natürliche Süße aus Steviablättern | Hochergiebig 1:300 | Zuckerfreie pflanzliche Alternative | Blattpulver für Tee Kaffee Backen Getränke & Desserts (100 g)**GreenValence**€12.14**3.4★**▲ 207%**](https://www.amazon.de/dp/B0CBXRYH1K) [**Castello since 1907 Stevia Süßstofftabletten 3er Pack (450 Tabletten)**Castello since 1907**€6.52**4.4★**▲ 130%**](https://www.amazon.de/dp/B0F6D8KHPQ) [**SweetCare statt Kristallzucker Zuckerersatz Vegan mit Erythritol und Stevia Made in EU - 1 x 1Kg**Welz Care**€14.98**4.6★**▲ 89%**](https://www.amazon.de/dp/B01AUOJULA) [**Hanse&Pepper NoSugar 1kg - Erythrit + Stevia ohne Zucker Vegan Natürlicher Zuckerersatz**Hanse&Pepper Gewürzkontor**€10.58**4.5★**▲ 86%**](https://www.amazon.de/dp/B0FBMGPGGF)
**~~View all trending →~~**
## **What buyers say about stevia**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Süße**19%
*“Super Süsskraft”*
**Qualität insgesamt**14%
*“Good product”*
**Künstliche Süßstoffe**12%
*“Praktischer Zuckerersatz mit guter Süßkraft – solide Alternative”*
**Geschmack**10%
*“Geschmack neutral,”*
**beworben Vs Tatsächliches Produkt**7%
*“Produkt wie beschrieben”*
**Geschmack insgesamt**7%
*“Absolut lecker”*
**Preis-Leistungs-Verhältnis**6%
*“Auch preislich ist das Produkt absolut fair”*
**Benutzerfreundlichkeit**4%
*“funktionstüchtig und handlich”*
**Backen**2%
*“auch zum backen hervorragend geeignet”*
**Bitter**1%
*“Schmeckt gut, nur minimal bitter”*
### **What buyers complain about **
**Geschmack insgesamt**20%
*“Hat einen seltsamen Nachgeschmack, irgendwie metallisch, kenne ich von anderen Produkten nicht”*
**Künstliche Süßstoffe**13%
*“Stevia-Süsse noch gewöhnungsbedürftig”*
**Preis-Leistungs-Verhältnis**12%
*“Teuerer Unsinn”*
**Süße**8%
*“Klassischer Zucker fällt deshalb für mich oft weg”*
**Bitter**5%
*“Bitterer Geschmack”*
**Geschmack**3%
*“Nicht geschmacksneutral”*
**Benutzerfreundlichkeit**3%
*“Nicht brauchbar”*
**Ernährungs Gehalt**2%
*“Kohlehydrate und Null Kalorien gibt's nicht”*
**beworben Vs Tatsächliches Produkt**2%
*“Falsche Angaben”*
**Funktionalität insgesamt**2%
*“Funktioniert nicht”*
## **Common questions**
- **Is stevia profitable to sell on Amazon Germany?**
- The niche generates €213K/yr across 25 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the stevia niche?**
- 14 brands and 36 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in stevia?**
- Top complaints mined from reviews: Geschmack insgesamt, Künstliche Süßstoffe, Preis-Leistungs-Verhältnis. The return rate is 0.0%.
- **When does demand for stevia peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the stevia niche?**
- Listings span €6.05–€46.22; the average listing price is €14.47 (sweet spot $15–$100). The average incumbent carries 1,119 reviews — the moat a new listing must climb.
## **Related niches in Lebensmittel & Getränke**
- 63 [**bierfass**](https://flapen.com/research/de/lebensmittel-getraenke/bierfass)€189K/yr+94.9%**Worth a look**- 63 [**spargel**](https://flapen.com/research/de/lebensmittel-getraenke/spargel)€19K/yr+67.9%**Worth a look**- 64 [**dosenbier 0 33**](https://flapen.com/research/de/lebensmittel-getraenke/dosenbier-0-33)€243K/yr+63.0%**Worth a look**- 64 [**alkoholfrei**](https://flapen.com/research/de/lebensmittel-getraenke/alkoholfrei)€289K/yr+54.4%**Worth a look**- 64 [**alkoholfreier wein**](https://flapen.com/research/de/lebensmittel-getraenke/alkoholfreier-wein)€125K/yr-12.4%**Worth a look**- 64 [**rose wein**](https://flapen.com/research/de/lebensmittel-getraenke/rose-wein)€228K/yr+25.1%**Worth a look**[**All Lebensmittel & Getränke niches **](https://flapen.com/research/de/lebensmittel-getraenke)