---
title: "Sonnenblumenöl — €85K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/sonnenblumenoel"
last_updated: "2026-08-10T13:19:42.278Z"
locale: en
meta:
description: "Niche score 37/100 · €85K/yr market · 64K searches/yr · €8.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · €85K/yr market · 64K searches/yr · €8.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sonnenblumenöl — €85K/yr Amazon DE Niche (2026) - Flapen"
---
# **sonnenblumenöl**
**Skip it**
Soft demand (-38.2% this quarter) — this niche doesn't clear our bar today.
Market size 21Growth 6Conversion 97Competition 9Returns 99Price range 60Avg price 23Brand share 13Review moat 83Quality gap 23
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****345**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€1.58–€35.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****€8.41**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****€85K**
€85K/yr · 64K searches
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-38.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, sonnenblumenöl is a €85K/yr Amazon Germany market (64K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 37/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sonnenblumenöl market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **€105K–€126K**
- units × avg price
- **Conversion rate**
- **15.7%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **67%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**2%**
- by Amazon56% - Thomy19% - Alnatura12% - Jeden Tag4% - Kitchin3% - DERIK3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -38.2% search growth over the last 90 days.
4K3KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Oct, Nov · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/sonnenblumenoel/trend)
## **Top sonnenblumenöl search terms**
- **sonnenblumenöl**52K/yr-36.0%12.8% conv. - **sunflower oil**4K/yr-29.1%8.7% conv. - **sonnenblumen öl**5K/yr-45.7%11.8% conv. - **sonnenblumenöl angebot**3K/yr-75.9%8.5% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/sonnenblumenoel/search-terms)
## **Top sonnenblumenöl products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%€13K30%€26K45%€38K60%€51K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Sonnenblumenöl 1L**by Amazon**€1.96**4.7★886 rev](https://www.amazon.de/dp/B0DM37S458) [2**THOMY Reines Sonnenblumenöl 750 ml Flasche**Thomy**€2.70**4.6★463 rev](https://www.amazon.de/dp/B01HMO2S7Y) [3**Alnatura Bio Sonnenblumenöl 1er Pack (1 x 500 ml)**Alnatura**€1.90**4.5★710 rev](https://www.amazon.de/dp/B06X9GZ1CM) [4**by Amazon Pflanzliches Öl 1L**by Amazon**€2.05**4.6★258 rev](https://www.amazon.de/dp/B0DVMNZ2LX) [5**Jeden Tag Rapsöl 1 l**Jeden Tag**€1.58**4.6★433 rev](https://www.amazon.de/dp/B073QVQSRS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Bio Sonnenblumenöl 1L**by Amazon**€3.25**207 rev7mo ago](https://www.amazon.de/dp/B0FFN6Z2PW) [**by Amazon Pflanzliches Öl 1L**by Amazon**€2.05**258 rev11mo ago](https://www.amazon.de/dp/B0DVMNZ2LX) [**by Amazon Sonnenblumenöl 1L**by Amazon**€1.96**886 rev1y ago](https://www.amazon.de/dp/B0DM37S458) [**Derik Sonnenblumenöl 10L Reines Sonnenblumenöl Vegan Für Kalte & Warme Küche PET-Flasche**DERIK**€25.23**16 rev1y ago](https://www.amazon.de/dp/B0DVZRW7SZ) [**10 L. BIO Sonnenblumenöl hoch erhitzbar zum braten + frittieren**Moritz SONNEN BLUMEN KERNÖL**€35.41**80 rev1y ago](https://www.amazon.de/dp/B0DQ676BNP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jeden Tag Rapsöl 1 l**Jeden Tag**€1.58**4.6★**▲ 44%**](https://www.amazon.de/dp/B073QVQSRS) [**by Amazon Sonnenblumenöl 1L**by Amazon**€1.96**4.7★**▲ 16%**](https://www.amazon.de/dp/B0DM37S458) [**by Amazon Pflanzliches Öl 1L**by Amazon**€2.05**4.6★**▲ 15%**](https://www.amazon.de/dp/B0DVMNZ2LX) [**Alnatura Bio Sonnenblumenöl 1er Pack (1 x 500 ml)**Alnatura**€1.90**4.5★**— 2%**](https://www.amazon.de/dp/B06X9GZ1CM) [**by Amazon Bio Sonnenblumenöl 1L**by Amazon**€3.25**4.7★**— 4%**](https://www.amazon.de/dp/B0FFN6Z2PW)
**~~View all trending →~~**
## **What buyers say about sonnenblumenöl**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**27%
*“Gutes Speiseöl”*
**Preis-Leistungs-Verhältnis**22%
*“Top Artikel, Preis/Leistung super”*
**Qualität insgesamt**9%
*“Gewohnte Thomy Qualität”*
**Geruch**9%
*“Geruch”*
**Vegan/Biologisch**8%
*“Außerdem ist es vegan und vielseitig einsetzbar, was es zu einem praktischen Allrounder in der Küche macht”*
**Geschmack**7%
*“Geschmacklich richtig gut”*
**Haltbarkeit**3%
*“hält super, sehr zu empfehlen”*
**beworben Vs Tatsächliches Produkt**3%
*“Tut was es soll”*
**Benutzerfreundlichkeit**3%
*“Easy Peasy”*
**Kochanleitung**3%
*“Perfekt zum Frittieren – hitzestabil, neutral und ergiebig”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**30%
*“Teuer”*
**Bitter**13%
*“Bittere Geschmack, nicht zu empfehlen”*
**Ölig/fettig**13%
*“Leider musste ich das Öl wegwerfen”*
**Qualität insgesamt**10%
*“Schweinerei”*
**Geschmack insgesamt**10%
*“Mir und meinem Mann schmeckt das Öl nicht”*
**Allergien**5%
*“Irritierend ist nur die Aufmerksamkeit auf die Nuesse- Allergenen”*
**Geruch**3%
*“Außerdem war das Aroma sehr schwach und kaum wahrnehmbar”*
**Geschmack**3%
*“geschmacklich eher neutral bleibt – für feine Gerichte fehlt etwas Charakter.”*
## **Common questions**
- **Is sonnenblumenöl profitable to sell on Amazon Germany?**
- The niche generates €85K/yr across 9 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -38.2%. Flapen's verdict: Skip it (37/100).
- **How competitive is the sonnenblumenöl niche?**
- 7 brands and 8 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in sonnenblumenöl?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Bitter, Ölig/fettig. The return rate is 0.1%.
- **When does demand for sonnenblumenöl peak?**
- Demand peaks in Mar–Oct–Nov; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the sonnenblumenöl niche?**
- Listings span €1.58–€35.41; the average listing price is €8.41 (sweet spot $15–$100). The average incumbent carries 345 reviews — the moat a new listing must climb.
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